Francisco Cuadra Email & Phone Number

Chile

Santiago, Santiago Metropolitan Region, Chile

Santiago, Chile

• Marketing Specialist focused on Global CRM lifecycle campaigns that move Earners (couriers) down the onboarding funnel for new Uber Grocery vertical. • Specializing in converting regular restaurant delivery earners into Grocery earners through signup, 1st trip and Early Lifecycle campaigns at a global scale, to drive growth in Uber’s Grocery vertical. • Focused on CRM efforts to successfully launching the new Uber Grocery vertical for earners in six new LATAM markets throughout 2023… Show more • Marketing Specialist focused on Global CRM lifecycle campaigns that move Earners (couriers) down the onboarding funnel for new Uber Grocery vertical. • Specializing in converting regular restaurant delivery earners into Grocery earners through signup, 1st trip and Early Lifecycle campaigns at a global scale, to drive growth in Uber’s Grocery vertical. • Focused on CRM efforts to successfully launching the new Uber Grocery vertical for earners in six new LATAM markets throughout 2023. • Focused on seamlessly migrating active earners from Cornershop platform to Uber’s new Grocery vertical, as well as additional earning opportunities. • Collaborating with Product Marketing and Global Ops to unlock new CRM tech capabilities for this new vertical, in hope to ensure a quality experience for new and existing earners in Grocery line of business. Show less

Santiago, Chile

• Global CRM Marketing Manager, focused on lifecycle campaigns for acquisition, conversion, and retention of shoppers through the Cornershop by Uber onboarding funnel in 8 markets and 3 languages in LATAM and North America.• Specialized in onboarding campaigns, 1st trip conversion, shoppers' quality of service, and retention.• Collaborating with Product and Operations to develop and execute multi-channel campaigns that contribute to the growth of the Shoppers' operational base and their… Show more • Global CRM Marketing Manager, focused on lifecycle campaigns for acquisition, conversion, and retention of shoppers through the Cornershop by Uber onboarding funnel in 8 markets and 3 languages in LATAM and North America.• Specialized in onboarding campaigns, 1st trip conversion, shoppers' quality of service, and retention.• Collaborating with Product and Operations to develop and execute multi-channel campaigns that contribute to the growth of the Shoppers' operational base and their proper performance through communication efforts via CRM own media channels. Show less

Santiago, Chile

• Lead the strategy and implementation of Email, Push, SMS campaigns for sales generation and post-sale customer journeys.• Creation of campaigns, content, and marketing copy for Email MKT campaigns for Abcdin.cl.• Manage commercial and design teams, focused on planning transactional, commercial Email MKT campaigns, and Automated Journeys.• Segment, analyze, and create databases for sending commercial campaigns.• Monitor and measure the performance of the Email channel of… Show more • Lead the strategy and implementation of Email, Push, SMS campaigns for sales generation and post-sale customer journeys.• Creation of campaigns, content, and marketing copy for Email MKT campaigns for Abcdin.cl.• Manage commercial and design teams, focused on planning transactional, commercial Email MKT campaigns, and Automated Journeys.• Segment, analyze, and create databases for sending commercial campaigns.• Monitor and measure the performance of the Email channel of Abcdin.cl. Produce internal and external reporting, oriented to specific KPIs for the Channel.• Manage the relationship with Email Marketing (SAAS) providers and with external suppliers (brands) for sponsored strategies focused on Email Marketing.• Creation of automated Email journeys, aimed at improving customer experience through the purchase funnel of Abcdin.cl.• Creation and Management of Digital Marketing team budgets: invoice entry, accounting closures, monthly, quarterly, and annual reconciliations.• Achievements:Increase in visits from the Email channel to Abcdin.cl by +30% in 2019 vs. 2020 / +31% in 2020 vs. 2021.Increase in Email channel Conversion Rate for Abcdin.cl by +15% in 2019 vs. 2020 / +18% in 2020 vs. 2021.Increase in revenue from the Email channel for Abcdin.cl by +113% in 2019 vs. 2020 / +62% in 2020 vs. 2021.Migration of Abcdin.cl to SAAS Oracle Responsys. Testing, Warm-Up, data ingestion, operational start-up, and training for internal clients. Show less

Santiag, Chile / Buenos Aires, Argentina

MKT Campaigns: AdWords, Facebook, Direct Marketing.Newsletters distributed via email to subscribers.Online content platforms: newsletters, landing pages, checkout pages.Monitoring sales metrics, campaign performance, and direct marketing. Focused on sales.Editing opinion columns and financial content from economists for newsletters, targeted at audiences in Chile, Argentina, and Spain.Creation, implementation, and management of the online subscription service for investment… Show more MKT Campaigns: AdWords, Facebook, Direct Marketing.Newsletters distributed via email to subscribers.Online content platforms: newsletters, landing pages, checkout pages.Monitoring sales metrics, campaign performance, and direct marketing. Focused on sales.Editing opinion columns and financial content from economists for newsletters, targeted at audiences in Chile, Argentina, and Spain.Creation, implementation, and management of the online subscription service for investment recommendations "El Inversor Diario" on the Inversor Global platform, for Chile, Argentina, and Spain.• Achievements:Creation of the annual subscription service "Agora Publicaciones", with reports, analysis, tutorials, and investment recommendations in the US stock market for readers in Chile, Spain, and Argentina. Show less

Santiago, Chile

• Production, editing, and SEO optimization of content in the areas:Sodimac.com purchase guidesSpecials (sustainable home): blog entries, infographics.• SEO positioning for the purchase verticals and product descriptions.• Editing and production of descriptions for all products.• Achievements:Creation of an SEO style manual for Product Description Optimization, to be used by freelance writers in future projects.

Santiago, Chile

• Quarterly planning of objectives and marketing content goals for the company.• Management of content marketing teams in Chile and Brazil.• Collaboration with other areas of the company (product, technology, operations, UX) on joint objectives oriented towards content marketing.• Implementation of SEO optimization strategies for the website content of ComparaOnline and ComparaOnline's content blog for Chile and Brazil.• Monitoring and reporting of metrics in Google Analytics… Show more • Quarterly planning of objectives and marketing content goals for the company.• Management of content marketing teams in Chile and Brazil.• Collaboration with other areas of the company (product, technology, operations, UX) on joint objectives oriented towards content marketing.• Implementation of SEO optimization strategies for the website content of ComparaOnline and ComparaOnline's content blog for Chile and Brazil.• Monitoring and reporting of metrics in Google Analytics for content optimization on the website.• Internal dissemination of guidelines and goals for Content Marketing for the website.• Achievements:Recruitment and training of Content MKT teams for ComparaOnline subsidiaries in Brazil and Colombia. Show less

Santiago, Chile

Social Media Manager for FB, Twitter, Instagram accounts.• Writing and editing SEO articles for a content blog (comparaonline.cl/blog)• Editing and scheduling articles for the Brazil content blog (comparaonline.com.br/blog)• Managing content strategy and schedule with freelance journalists for Chile and Brazil.• Implementing SEO optimization strategies for ComparaOnline's website content.• Monitoring and reporting metrics in Google Analytics for content optimization (Organic… Show more Social Media Manager for FB, Twitter, Instagram accounts.• Writing and editing SEO articles for a content blog (comparaonline.cl/blog)• Editing and scheduling articles for the Brazil content blog (comparaonline.com.br/blog)• Managing content strategy and schedule with freelance journalists for Chile and Brazil.• Implementing SEO optimization strategies for ComparaOnline's website content.• Monitoring and reporting metrics in Google Analytics for content optimization (Organic Search)• Copywriting for Adwords, Google GSP, Facebook Ads, Twitter Ads, and Email campaigns for Chile and Brazil.• Achievements:Implementation of SEO optimization in ComparaOnline blogs.Creation of a style manual and SEO for blog and web content of ComparaOnline for Chile, Brazil, and Colombia.Growth in % of users referred from the Blog to the website by +25% in 2013 vs 2014.Increase in the Conversion Rate of Blog by +22% in 2013 vs 2014. Show less

Periodista, Licenciado En Comunicación Social

Portuguese