Francisco Cadavid Email & Phone Number

New York, New York, United States

- Create and communicate messaging and positioning for company's 3 main use cases by developing personas and building sales decks, leading to consistent messaging on every sales call - Create, train, and maintain sales enablement resources by conducting internal certifications and revising materials based on monthly research and internal team feedback - Manage a team of 2 Product Marketers by prioritizing, reviewing, and collaborating on projects, including sales enablement resources, go-t0-market launches, emails, and win/loss interviews- Build and maintain internal product roadmaps and battlecards for customer-facing teams

New York, New York, United States

- Produced 10+ case studies by conducting customer interviews and leveraging internal data, leading to the release of the company's first batch of case studies for use by the Sales team

Paris, Île-De-France, France

- Improved early iOS onboarding by interviewing customers and leveraging data to define AB tests, lowering monthly user churn by 37%- Defined the vision and strategic roadmap for major components of Dashlane's iOS and Android apps- Created quarterly objectives and key results (OKRs) aligned with company goals- Delivered data-driven weekly improvements to Dashlane's mobile apps- Enhanced internal Product Management processes

New York, New York, United States

- Managed release of new pricing plans by crafting and disseminating internal communications to 100+ employees in 3 global offices. The release led to 60% growth in average revenue per paying user- Led a major product update by working closely with a cross-functional team, resulting in the implementation of new brand assets across 5 apps and 11 languages under a strict press embargo- Planned and executed go-to-market strategies that deliver business goals for product releases- Collaborated with overseas engineering teams to ensure cross-platform projects were delivered on time- Facilitated daily and weekly meetings for the website marketing team in an Agile environment as team ScrumMaster

- Served as liaison between San Francisco-based product, marketing, and engineering teams, and a global network of nearly 1,000 teachers serving as independent contractors- Led the first-time integration of Agile methodology and practices at the company- Ensured teacher community remained in compliance with company policies- Worked closely with Executives to manage day-to-day operations

- Reviewed and coordinated approval of annual grants ($6+ million) to domestic and int’l institutions

- Provided logistical support for China Program conferences and events by preparing high-quality, accurate briefing materials for participants in annual diplomatic talks - Researched current events related to U.S.-China relationship for weekly reports- Managed China Program intern staff

- Managed, ordered, processed, and tracked all company samples before distributing to clients- Supported salespeople by preparing marketing material and general strategy before client meetings- Analyzed weekly sales data to determine opportunities for growth- Coordinated planning and logistics for sales meetings and annual floral convention- Researched and designed floral product lines based on customer preferences- Designed marketing material using Adobe Illustrator and Adobe Photoshop- Served as liaison between Production department, Marketing team, and Sales force- Approximately 50% of day-to-day role required business Spanish (writing, reading, and speaking)- Professional mentor for 2009 new management hires

Bachelor’S Degree, Political Science (International Relations Focus)

Activities and Societies: Onda Latina Dance Troupe

Master’S Degree, East Asian Studies (Korea Focus)