Product sourcing, pricing and merchandisingStore set up and staff managementSupervising daily store operationsMarketing

• Assisted in negotiating outdoor advertising contracts with vendors - annual budget of over $1 million• Assessed ongoing trends and pattern shifts from print to digital devices and increased the budget allocation on digital media which helped us run interactive online campaigns that boosted customer engagement and increased footfalls by 8%.• Supervised store brand visual implementations to ensure season implementation consistency in corporate and brand images across stores• Consulted with management and made exclusive consumer offers through a loyalty program that not only assisted customer retention but also increased new membership by 8%• Executed successful SALE awareness campaigns through print, outdoor, online and mobile apps which helped brands to surpass their sale projections by +10%.

• Supervised daily operations for over 10 stores which included sales, stocks, merchandising , customer service, staffing and profitability• Tracked merchandise budgets against receipts and store allocations• Determined staffing requirements and assisted in the hiring process• Mentored existing team members to grow to the next level• Conducted regular inventories for high theft risk items and brought in measures to control damages• Addressed customer complaints and advocated regular floor walks to ensure stores were merchandised and maintained at high international standards

• Monitored supply chain• Worked on product costing and determined product price• Responsible for international buying of fresh produce, deli and chilled/frozen food• Quoted for tenders for institutions • Attended international food fairs.• Organized food festivals