An innovative and ‘constantly curious’ marketer with a passion to understand how markets work and how to positively influence them. Hands on with data, insight and technology with a great appreciation of the value they can deliver along with how to incorporate these disciplines into the wider marketing mix.Experience in selecting and on-boarding marketing technology systems and embedding them into the marketing and technology teams structure.Providing leadership and focus for teams to direct their energies towards the areas that will make positive change for the business. Board level decision maker with budget and profit responsibility.International experience having worked around Europe, USA and Asia. Sectors include Banking and Investment, Insurance, Automotive, Travel and Leisure, B2B, Retail across digital and traditional channels.Key wordsBoard level, Marketing strategy, customer journey planning, communications design and optimisation, success measurement, ROI, budget setting, business process engineering, eCRM, database marketing, customer insight, marketing planning, leadership, data visualisation, econometrics, segmentation, K-means, linear regression, logistic regression, machine learning, neural networks, recommender systems, SVM, map reduce, hadoop
Listed skills include Digital Marketing, Direct Marketing, Customer Insight, Integrated Marketing, and 12 others.
