Franck Kermarrec Email and Phone Number
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Building growth through strong brand, commercial and partnerships strategic execution, creative digital marketing plans and optimised customer lifetime value across multiple industries and geographies, unlocking incremental value to all stakeholders throughout the value chain☛ MY BACKGROUNDExecutive with over 20 years of experience gained in growth strategy, digital marketing, commercial leadership and brand strategy and management across industries including Travel, Consulting, Consumer Goods and Retail. Strong P&L responsibility. Oversee global sales and marketing budget and team.Lead and manage multi-cultural teams in both growth and change management/turnaround contexts☛ SPECIALTIESGrowth strategy, brand strategy, digital and brand marketing, customer lifetime value Full P&L accountabilityProduct design, go to market strategy, brand management, guest experience, end to end customer journey☛ SECTORS (across lifestyle and luxury brands):Tourism, hotels, leisure, transportation, airlinesRetail, luxury, consumer goods, B2C / B2B brandsDigital marketing, e-commerceConsulting☛ Contact me on LinkedIn✉ franckkermarrec@gmail.com+44 7538 893558+33 6 22 48 48 85
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Chief Commercial OfficerGlobal Hotel AllianceLondon, Gb -
Chief Growth AdvisorGlobal Hotel Alliance Feb 2023 - PresentDubai, Ae
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Chief Commercial OfficerGlobal Hotel Alliance Feb 2022 - PresentDubai, AeResponsible for GHA's strategic growth and accelerating the company's development plans, with an initial focus on growing the portfolio of brands and partners across all geographiesOverseeing all commercial aspects of the group globally, including development, commercial strategy, marketing, partnerships, communication and public relations.
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Strategic AdvisorLabell-D Feb 2023 - PresentProud advisor of an amazing start up on the verge of revolutionising the fashion industry -
Non Executive DirectorWizme Jan 2023 - PresentLondon, Gb -
Commercial & Marketing Strategy ConsultantRitz Paris Jun 2021 - Dec 2021Paris, FrGrowth, brand and digital marketing leadProject scope: Strategy lead for the digital transformation and digital marketing of the Ritz Paris, an ultra luxury brand and iconic hotel located in the very heart of the City of Lights. Led brand strategy planning supported by enhanced and new digital capabilities across the entire Ritz Paris ecosystem -
Board MemberMillionspaces Jan 2021 - Dec 2021Colombo, LkMillionSpaces is the Home of Flexible Work. Individuals and organizations can discover and instantly book spaces to work, meet and celebrate. From coworking spaces, private offices, hotels, F&B outlets and cultural landmarks, MillionSpaces provides its users with work experiences that make flexible work a true alternative. -
Chief Development OfficerThe Garden, Immersive English Academy Jun 2020 - Dec 2021Paris, Ile-De-France, FrOn a mission to reinvent how to teach foreign languages to kids while creating immersive spaces and experiences in premium locations -
Chief Operating OfficerAtlas Hotels Oct 2019 - May 2020Leicester, GbDrive business agenda and transformation strategy of the Atlas Hotels portfolio, within London and Regional (50 assets)Oversee full company P&L and all business functions - Sales, Marketing, Revenue Management, IT, Data Analytics, HR, Real Estate, Development, Budget, Product and OperationsReport to the CEO and Executive Chairman -
Group Chief Marketing & Strategy OfficerMillennium Hotels And Resorts Jun 2017 - Oct 2019Singapore, SgLead all marketing, digital, channels, brand, partnership, communication and loyalty areas, to ensure commercial targets are achieved while brand standards aligned across our portfolio. Delivered a direct channel growth of ca. 10% a year, and on a trajectory to double our loyal active members.Member of the Global Executive Team, reporting to the CEO and Chairman of the GroupMillennium Hotels owns and manages 135+ hotels across 4 continents (ca. 40,000 rooms) with revenue of £1.1bn+, and is listed on the London Stock Exchange P&L responsibility and oversee global brand and marketing budget, along with multi-regional teams- Led, developed and delivered the full brand strategic planning which resulted in increased brand awareness in key feeders markets by 10+ points, along with the redesign of the entire brand portfolio- Secure global multi-million partnership with the Chelsea Football Club, and activate multi channel awarded campaigns (online, offline, events and on property)- Lead and oversee multi-channel global marketing activities, driving performance marketing, including social media strategy and implementation - Ensure commercial success through joint marketing and commercial activities globallyTeam of 40-45 across 5 continents -
Head Of Business, Commercial And Innovation StrategyHertz Jan 2016 - Jun 2017Estero, Fl, UsLead corporate strategy, marketing, analytics, digital and product innovation globally as part of Hertz International Leadership team.Report into Hertz International PresidentCo-lead Innovation Lab initiatives -
Senior Director, Commercial And Brand StrategyIntercontinental Hotels Group Jan 2012 - Dec 2015Windsor, Berkshire, GbMultiple senior roles within the commercial and brand strategy team, including acting as a Group CCO Chief of Staff, along with my team (8 to 10 direct reports based in London and in the USA):- Co-design the commercial strategy and turnaround plan of the Global Sales and Marketingorganization, reporting to SVP and Chief Commercial Officer- Develop a three years integrated roadmap with clear priorities, cost implications, expected returns and external/internal communication plan - Led variety of commercial projects such as: customer segmentation, resort and leisure strategy, customer contact and CRM plans, guest experience- Reshape our ways of working into an optimised operating model in collaboration with the HR functionExecutive Committee and Board exposure -
Project Leader - Operational Strategy Consulting (Former Kpmg Peat Marwick)Kpmg Jan 2009 - Dec 2011Toronto, On, CaGrowth and Turnaround strategy across a wide range of clients, including:- Tui- Disney- Air France- Thalys and Eurostar- Moroccan Royal Tourism Administration- Galeries Lafayette -
Head Of Controlling And Strategic PlanningEssilor Jun 2004 - Jan 2009Charenton Le Pont Cedex, FrLead corporate strategy and planning, along with strategic partnerships for the region, reporting to regional SVP and Managing Director -
Strategy Consultant - Ceo Staff TeamCaisse D'Epargne Jan 2002 - Dec 2003Paris, Île De France, Fr- Assessment of acquisitions opportunities- Risks analysis- Adhoc analysis to support the senior team and provide input to the CEO Chief of staff -
Strategy Business Analyst - InternshipAccenture Apr 2001 - Sep 2001Dublin 2, Ie -
Auditor - InternshipEy Jan 2001 - Mar 2001London, Gb -
Summer InternRoland Berger Jun 2000 - Sep 2000Munich, Germany, De -
Internship TraineeHsbc Global Banking And Markets Apr 1999 - Aug 1999London, GbOrigination, trading floor
Franck Kermarrec Skills
Franck Kermarrec Education Details
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InseadGeneral -
City, University Of LondonStrategy
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Emlyon Business SchoolStrategy - Marketing - General Management
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InseadMaster Of Business Administration - Mba
Frequently Asked Questions about Franck Kermarrec
What company does Franck Kermarrec work for?
Franck Kermarrec works for Global Hotel Alliance
What is Franck Kermarrec's role at the current company?
Franck Kermarrec's current role is Chief Commercial Officer.
What is Franck Kermarrec's email address?
Franck Kermarrec's email address is fr****@****els.com
What is Franck Kermarrec's direct phone number?
Franck Kermarrec's direct phone number is +197286*****
What schools did Franck Kermarrec attend?
Franck Kermarrec attended Insead, City, University Of London, Emlyon Business School, Insead.
What are some of Franck Kermarrec's interests?
Franck Kermarrec has interest in Brand And Marketing Strategy, Children, Politics, Education, Join A Non Profit Company Board, Uk Or Anywhere In Europe Luxury Brands, Based In London.
What skills is Franck Kermarrec known for?
Franck Kermarrec has skills like Strategy, Marketing Strategy, Management, Business Strategy, Strategic Planning, Leadership, Change Management, Marketing, Business Development, Integrated Marketing, Project Management, Cross Functional Team Leadership.
Who are Franck Kermarrec's colleagues?
Franck Kermarrec's colleagues are Claire Amor, Racquel Endozo-San Pedro, Laura Choules, Mirza Axmedov, Mathias Dcosta, Harsha Haneefa, Breiza Paz.
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