**Responsibilities:**- Managed the total marketing, digital, sales, and communications strategy for Sanlam Group Rewards.- Defined marketing and brand strategy, executing BTL & ATL campaigns with a strong emphasis on digital channels.- Led the development and management of the digital strategy, including social media, mobile apps, and the website.- Developed and implemented a comprehensive communications strategy, including the production of a quarterly magazine, monthly… Show more **Responsibilities:**- Managed the total marketing, digital, sales, and communications strategy for Sanlam Group Rewards.- Defined marketing and brand strategy, executing BTL & ATL campaigns with a strong emphasis on digital channels.- Led the development and management of the digital strategy, including social media, mobile apps, and the website.- Developed and implemented a comprehensive communications strategy, including the production of a quarterly magazine, monthly newsletters, WhatsApp, and social content marketing plans.- Set up and managed a B2C e-commerce platform for marketing affiliation, driving demand and achieving targets with affiliates.- Directed performance marketing initiatives and utilized data insights and analytics to optimize campaigns.- Negotiated and managed program retail benefits, fostering strong relationships with benefit partners.- Negotiated channel sales targets and led the strategy, performance, and demand management for sales through affiliations, networks, e-commerce, and call centers.- Created collaborative opportunities with internal and external stakeholders.- Successfully managed the Sanlamreality.co.za website, which won the Corporate Website of the Year awards in 2016 and 2018, and a Silver Assegai award for UX design. Show less

Total brand, marketing, sales and communications ( digital, magazine and traditional communications) strategy and function for the Sanlam Group Loyalty programme.

Create, manage and implement a CRM strategy for Sanlam Life