François Gillon Email & Phone Number

Canada

Quebec, Canada

In today's competitive business environment, the ability to effectively manage customer relationships and leverage advanced CRM solutions is crucial for sustained growth. Within this context my role is to help the organization to implement a state-of-the-art CRM system designed to be the go-to-solution for customer growth while establishing a Salesforce Center of Excellence (CoE) to support business lines in the adoption, utilization and evolution of Salesforce practices.

Quebec, Canada

Embarking on a journey as a trailblazer, I pioneer the formulation and oversight of the Salesforce Center of Excellence, igniting a transformative wave that swept across our entire organization. With unwavering passion and dedication, I drive the deployment of the CRM platform, catalyzing cultural change. In this pursuit, I champion a centralized approach that nurtures the exchange and enhancement of internal and external data, creating a powerhouse of insights that propels us forward. In my role as the visionary leader at IQ, I recognized the profound impact of data and its strategic management. Key Accomplishments: ► Developed a precise range of services within the Salesforce Center of Excellence to meet the dynamic needs of the organization.► Guided a transformative initiative across various organizational levels;o Executive-Level: Led executive-level initiatives aimed at advancing digital maturity, emphasizing the identification and communication of business potential inherent in specific technological solutions.o Business-Level: Introduced the design thinking methodology to the business and integrated technological solutions into modes of improvement, evolution, and innovation.o Operational-Level: Transitioned to a cloud-based solutions model by creating and implementing a customized service offering for business partners, maximizing the benefits of cloud-based solutions► Enriched the BOD's insights into IQ's technological trajectory by preparing/animating most of a technological advisory committee consisting of CIOs from renowned external firms.► Deployed inventive solutions within an emergency context (Covid), demonstrating adaptability and resilience in addressing unprecedented challenges.o Developed a virtual call center within 24 hours to meet immediate organizational requirements.o Accomplished a one-week turnaround time by expediting the deployment of a financial aid request application on Salesforce.

Quebec, Canada

In a dynamic alliance with the Vice President, I served as a trusted advisor, contributing strategic insights that propelled the development of a groundbreaking direct distribution approach for financial services and insurance products. I worked diligently to optimize the strategic positioning of our executives. Through coordination, I ensured that various activities were well aligned with our overarching strategy, creating a symphony of purpose within the organizational framework. In our pursuit of excellence, I conducted a thorough digital maturity audit, dissecting our organizational capabilities to uncover areas for enhancement. To stay ahead in the ever-evolving digital landscape, I maintained a vigilant watch over the competitive market. Through continuous market watch, I provided real-time insights, enabling agile decision-making and positioning our company as a proactive force in the digital arena.Key Accomplishments: ► Launched executive education sessions aimed at enlightening leadership about emerging digital opportunities.► Devised an enhanced framework for digital experiments to streamline processes and minimize risks.► Explored potential robo-advisory companies for acquisition/partnership (Wealthsimple), ultimately selecting the Canadian firm (Invisor) to strengthen market presence.► Conducted due diligence activities to gain insights into the target company's operations, financials, and strategic alignment.► Played a pivotal role in spearheading the inception, development, and dynamic functioning of the transformative Digital Strategy Committee at the corporate level for a three-year tenure.► Revamped business operations by establishing an innovation lab, digitizing core processes, implementing advisory tools, and refining marketing personas through comprehensive business workshops to enhance the organization's overall strategic capability.

Brussels Area, Belgium

In the dynamic landscape of banking, I spearheaded a major project that not only echoed our ambitions but laid the groundwork for a comprehensive digital program on a European scale. Understanding that the key to successful digital banking lies in a profound comprehension of client needs, I engaged in a transformative collaboration with Forrester, a renowned industry expert. Together, we crafted and enacted a meticulous behavioral client segmentation plan, delving deep into the intricacies of client personas.Key Accomplishments: ► Led the bank's digital transformation initiative by overseeing a series of digital projects.► Enhanced the overall user experience across diverse digital channels, such as online banking, mobile banking, and the corporate website through the development of a digital multichannel strategy.► Orchestrated impactful website redesigns, resulting in a substantial increase in monthly visitors from 12K to 450K.o Engineered an online trading platform, achieving notable success with 40% of investment funds and 90% of equities sold through the digital channel.o Crafted client and advisor-focused mobile applications, exemplified by the launch of the "MyBank" app to provide clients with a seamless and user-friendly banking experience.o Implemented the Finantix solution to enhance the capabilities of financial advisors, with a particular focus on iPad integration to facilitate clear communication of complex financial concepts.o Designed an innovative future branch model that integrated traditional brick-and-mortar elements with cutting-edge digital solutions, redefining the banking experience across the entire branch network.► Elevated the digital proficiency of the team in program management, project management, analytics, and other key digital skill sets, ensuring the team remains at the forefront of industry best practices and digital advancements.

Brussels Area, Belgium

* Conceive & develop new public website* Develop online acquisition power (optimize traffic building & conversion)* Conceive & develop new trading platform for online banking (1 year project – shared business ownership with Investment team) – imported benchmarking culture* Active contributor to the success of a retail banking offer (‘db m@x’) which helped the bank to double it’s number of clients in 1,5 year* Manage a 3-person team reporting to Marketing Manager

Brussels Area, Belgium

* Create & update public website* Support traffic growth through new initiatives (dedicated websites, online campaigns,….)* 1-person team reporting to Head of Campaign within Mktg Team

* development of a B2B commercial & marketing strategy (partnerships, sponsoring proposals, event organisation, selling of B2B products and services, marketing plan, media plan)* participation to the reinforcement of an economic alliance that represents 15 theatres among Belgium and Luxemburg (coordination of global marketing actions for Coca-Cola, Iglo-Ola, Masterfoods, Nokia &White Night)* development of a web-marketing strategy for www.scoops.be (e-mail campaigns through newsletters, site sponsoring)* managing of a 3 persons team (2 regional sales promotors + 1 advertising sales representative)

File management regarding to the representation and defence of the interests of Belgian cinema exhibitors towards the Federal Authorities and International Institutions as the UNIC (Union Internationale des Cinémas - Paris) : Artist’s rights, Social Fund, European price analysis,

Master Of Business Administration - Mba, Innovation & Strategy

Commercial And Financial Applications, Economics