IndLux is uniquely positioned as the first think tank and consultancy focusing exclusively on India’s luxury market.

We accelerate fast-moving C-Suites and their teams through SENSE, CLARITY and ALIGNMENT. Our clients are top leaders at Google, Twitter, Spotify, Amazon, Eurazeo, LVMH, Coty, Richmont, Prada, ASOS, Calvin Klein, L’Oréal, Estée Lauder… as well as fast growing scale-ups.We operate at the intersection of strategy, storytelling and performance coaching to help leaders clarify their vision, future-proof their equity story, build more engaged and higher-performing teams... or just get “unstuck” in the face of complicated challenges.

-Launched the first US subsidiary of an independent communication group with offices in Europe and China. -In charge of managing P&L, consistently beating revenue & profit expectations.-Immediately became one of the hottest agencies in New York City, spearheading fast growth resulting in 80% New Biz winning ratio, registering 12+ major new business wins, fast-tracking revenue and being named 2016 Clio's "Independent Agency of the Year" only 1 year after launch. -Crafted vision, strategy, roadmap and operation plans.-Built & led a team of 25+ top talents, driving a culture of creativity, audacity and innovation.-Led digital transformation and shaped digital upskilling programs for Fortune 500 brands such as Google, HP, Pepsi, Marriott, Estee Lauder as well as Gucci, Remy Martin, L’Oréal, Air France and Audemars Piguet. -Broke boundaries in brand content, branded entertainment, earned-media activation and experiential. -Pioneered some of the first high-impact gender and inclusion initiatives in tech with HP #ReinventMindsets

-Built the Strategy & Digital branding Department, implementing new user-centric processes for 150+ employees. -Pioneered digital & integrated vision, insight and data-driven strategy and experiential initiatives, helping transform the business of clients such as Audi, Mondelez, L’Oréal, Société Générale and Club Med.-Led and won 15+ New Businesses. -Represented the agency and our clients in the media, including prime time TV and radio appearances. -Earned top recognition from Cannes Lions, Clios, World Luxury Awards and EFFIE.-Member of the Paris agency's Board and the Group's Steering Committee.

Masters 2, Communication Key Lecturer, Course Title: "Ingenuity is the new creativity"

-Partnered with CMO-level clients at one of the best agencies in the world: «Digital Agency of the Year » at Cannes Lions and AdAge’s « Agency of the Decade » in 2009. -Transformed HP from a boring beige company into an exciting tech leader, leading development of their marketing platforms, orchestrating media-agnostic new product launches from insight to concept development to positioning to marketing mix. Initiated and develop worldwide market research: segmentation, performance tracking, online communities, ethnos, groups and trends analyses. -Led a team of 6 planners, and co-lead a team of 20+ creatives and account managers on HP and Chanel (digital), launching effective campaigns that got awarded a Gold EFFIE and two Cannes Lions. -Innovation & Digital Education across the company, creating the GSP “DoTank” to detect internal talents and develop experimental product ideas.

Lectured on: The Hacking Spirit and the rise of ingenuity in advertising.

Organized and moderated a panel: "The Return of Physical" about the post-digital world.

Lectured on: Strategic Planning for the digital age

Lecture on: Marketing for Good

Lecture on: Creativity/Lateral Thinking for business executives- Haas School of Business, MBA students

-Pioneered digital, CRM and data-driven marketing, eliminating silos and pushing for truly integrated solutions for Samsung, Pfizer, Converse, and The Daily News. -Helped scale Samsung from product maker to household name, creating emotional connections and relevance for many new products (TV, Phone, MP3...) and leading the launch of their first eCommerce site. -Planned and led high-level negotiations with Samsung’s global CMO and Korean stakeholders. -Developed some of the first Youtube-centric branded content, mobile, social and digital efforts in the industry.-Led Converse’s digital strategy focusing on Millennials’ brand engagement, digital, events, social media, e-commerce and brand experience. Launched the digital side of “Connectivity 2.0” developed by Anomaly with PHARREL/N*E*R*D*.

Strategic planner for: Evian, Jaguar, Reckitt, GlaxoSmithKline...

Worked on: Peugeot, Maxim, Danone (LU)