IndLux by JOJA

IndLux is the first think tank & consultancy exclusively dedicated to unlocking possibilities for India-curious beauty, luxury and lifestyle brands. We do it by decoding and demystifying the complex dynamics of desire within India's fast-evolving market. Our purpose is simple: make the Indian century an opportunity for all. We deliver practical, actionable insights into the Indian consumer market and provide clarity & direction to shape your strategies. Our team combines deep experience from working with major global luxury brands and a network of local experts who understand the nuances of Indian consumer behaviour. We don’t rely on old consultancy approaches. We use real-time local insights and our connection to the vibrant Indian youth to deliver strategies that not only capture the evolving desires of Indian consumers but feel fresh and immediately actionable. Subscribe to our Newsletter. Connect with our Experts. Join the Community.