Francisco Gonzalez Espejo Email & Phone Number

England, United Kingdom

London

Responsible for creating the global BtoC and BtoB multichannel content marketing strategy managing the visual and verbal assets contributing to growing brand engagement and sales.• Effectively produce strong creative content with impeccable photography, video and copywriting. • Actively manage the social media platforms and online reputation of four brands • Efficiently manage the websites with continuous optimisation to improve the SEO and organic traffic.

London, England, United Kingdom

An online project in Affiliate Marketing creating my own website from scratch with WordPress in order to develop digital skills in copywriting, user experience design, SEO and analytics.Gained valuable software comprehension in Wordpress, Thrive Arquitect, Analytics, Search Console, Keywords and Semrush.

London, United Kingdom

Accountable for providing a full marketing proposition for Brindisa Kitchens, diligently shaping and executing successful multichannel brand and digital marketing campaigns. Key areas:• CRM strategy management targeting the relevant customer segments,• Social Media content calendar plan and creation of exciting and relevant content for each platform,• Paid Advertising / PPC, directing display and paid social campaigns on Google Ads and Facebook, internally or working with a marketing agency, targeting key local audiences and keywords and analysing results on Google Analytics for optimisation,• Website estructure and visual engineering to provide the best user experience. SEO On-page and optimisation techniques to maximize organic traffic,• Newsletter and email communications campaigns with A/B testing for improvement and optimisation,• Database management and growth through acquisition, segmentation and cleansing process. Implementation of Wireless Social as guest Wi-Fi provider and data capture,• Photography definition and brand ethos through clear pictorial imagery, managing the logistics of photoshoots. Advanced knowledge of Photoshop and Lightroom for photo editing,• Marketing collateral and menus design with advance knowledge of InDesign (Includes posters, flyers, activation cards, event menus and any other print item),• Events: creating, planning, coordinating and delivering high-quality events and partnerships striving for new angles to market the brand• Working collaboratively with external agencies such as PR and local marketing agencies,• Reporting effectively on everything mentioned on a weekly and monthly basis.

London

Kuwait And Almería (Spain)

2.5 years of an intensive training in International Marketing and Trade having overcome an extremely challenging selection process over more than 1,500 people.FIRST YEAR: International Trade Consultant at The Embassy of Spain in Kuwait.• Investigation of the various sectors in Kuwait production of market studies,• Network growth contacting local importers and elaborating commercial agendas for Spanish companies,• Translator as Spanish/English,• Organisation of international trade shows and events carried out in Kuwait,Participation in diplomatic events celebrated in Kuwait by the Embassy of Spain to promote "La Marca España" (Spanish Brand).SECOND YEAR: International Business Development Manager.Responsible for business expansion in the Middle East and South East Asia.• Developing go-to-market strategies to gain access to new target markets,• Exploring international markets for business opportunities, searching for and contacting importers as potential customers in the local markets,• Travelling abroad to meet new customers in order to solidify business relationships,• Developing integrated communication and promotional marketing with customers.

Marketing, Marketing

Erasmus Study Program in Cork, Ireland

Business Management, Administración Y Gestión De Empresas, General

Post-Degree In International Trade And Marketing, International Business/Trade/Commerce/Marketing

Activities and Societies: Formación en comercio internacional 490 hours post-degree in International Trade. On-line (180 hours); In Person.