Frank Gibbons Email & Phone Number

New York City Metropolitan Area

Lead global demand generation focused digital campaigns to drive qualified prospects and revenue at high ROI.• Set new records for B2B lead volume, revenue and YoY growth.• Streamlined media buys to improve targeting, B2B lead quality and cost efficiency.• Grew paid digital presence to achieve leader positions in highly competitive markets and segments.

Greater New York City Area

Lead high impact paid digital campaigns for e-commerce, lead generation and brand awareness initiatives designed to establish a strong, cost-effective foundation for steady growth.• Exceeded expectations by driving seven-figure e-commerce ticket revenue at exceptional ROI for local events using performance-driven, low-cost tactics. Subsequent efforts improved revenue by 23% YoY.• Hit the ball out of the park for two minor league professional baseball teams by generating six-figure e-commerce ticket sales at high ROI to boost web revenue by 57%.• Initiated digital transformation-oriented improvements and paid promotion to grow elderly patient acquisition for an in-home physical therapy practice serving the PA/NJ region.• Established paid digital footholds in the US market for foreign-based IT and agriculture clients to efficiently grow visibility and interest within B2B, professional and investor targets.

Greater New York City Area

Grow digital marketing and media strategy, capabilities and exposure for e-commerce, customer acquisition, growth marketing and lead generation initiatives.• Improve digital campaign and website performance by providing new insights and tactics to fully leverage analytics, marketing tools, SEM, SEO, PPC, social media, display and programmatic buying.• Increased B2B web leads by 92% at 841% ROI across multiple business lines for a national transportation and facility services company. Reduced CPL by 47% and increased web revenue by 251% in initial YoY. Grew B2B web leads at an exceptionally low $9 average CPL over 5 years.• Restructured and optimized underperforming digital campaigns of a national transportation services franchisor post acquisition. Expanded digital footprint from 24 to 29 local markets. Increased franchisee B2B web leads by 97% at 278% ROI.• Integrated website, phone call and CRM data to enhance marketing insights for campaign and landing page optimization, which yielded 20%+ conversion rates.

Greater New York City Area

Streamlined and expanded global paid digital and account based marketing efforts to improve B2B SaaS enterprise sales support in key industry verticals segmented by AMER, EMEA and APAC regions.• Boosted response rates by 32% and reduced cost basis by 26% after restructuring and optimizing pre-existing initiatives. Increased average daily leads by 67% and decreased CPL by 40%.

Greater New York City Area

Launched and headed up the digital media division for a full service direct marketing agency.• Developed digital marketing strategies to complement TV, print and radio campaigns utilizing programmatic, first and third party data targeting, retargeting, SEM, SEO, social media, affiliate, email, display and mobile marketing.• Generated six-figure digital revenue at high ROI consistently for numerous clients.• Evaluated and rolled out programmatic buying, data analytics and optimization capabilities.• Implemented closed loop tracking and reporting to improve campaign insights and efficiency.• Initiated landing page & e-commerce website development capabilities. Produced 40+ sites.• Sample client categories: CPG, Beauty, Diet, Fitness, Health Care, Pharmaceuticals, Pets, Home, Financial Services, Technology, Entertainment.