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A 29-year veteran in the Advertising Media space, who worked his way up from the mailroom at Aydlotte & Cartwright to Associate Director at 360i in Atlanta. With tenure at such prestigious agencies as Fletcher Martin, PHD, US International, Assembly and Initiative, Frank has developed, negotiated and implemented media strategy & tactics for brands such as Netflix, Dodge/Chrysler/Jeep, Arby’s, Delta Education, Academy Sports & Advanced Auto Parts. Frank has worked extensively with the following categories: Telecom, Retail, Professional Services, QSR, Health Services, Auto, Consumer Goods, Education, Tourism, Entertainment and Restaurant. Throughout his career, and has tracked market trends both within media and his B2B and B2C clientele.
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Associate Director360IAtlanta, Ga, Us -
Associate DirectorDentsu May 2022 - PresentTokyo, Jp -
Broadcast Supervisor, Media360I May 2018 - May 2022New York, Ny, Us
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Sr. Broadcast BuyerInitiative Aug 2017 - May 2018New York, Ny, Us -
Senior Media BuyerUs International Media Oct 2016 - Aug 2017Los Angeles, California, UsClients: Chevy LMA's, Buffalo Wild Wings, Wilderness at the Smokies, Merle Norman Cosmetics, Delta Education. Monitor and understand market conditions and changes. Develop and maintain market trends against ratings and costs. Develop rapport with station management for the purpose of intensive negotiations. Complete buying assignments from avail requests to post buy rationales. Current Markets: Baton Rouge, Columbia, SC, Greenville Newbern, GSA, Macon and Savannah. -
Sr. Broadcast BuyerAssembly Media Arts + Sciences Feb 2005 - Aug 2016New York, Ny, UsClients: Arby's, Food Lion, Cspire, UPS Stores, Windstream, Smithfield, Pulte Homes, and Aspen Dental and The PGA Tour.Monitor and understand market conditions and changes. Develop and maintain market trends against ratings and costs. Develop rapport with station management for the purpose of intensive negotiations. Complete buying assignments from avail requests to post buy rationales. Markets: Austin, TX, Louisville, KY, Montgomery, AL, Greenville Newbern, and South Bend, IN. -
Broadcast BuyerPhd Media Ltd Jun 2000 - Feb 2005Bankside, London, GbMarkets: Austin, TX and Nashville, TNClients: Dodge, Chrysler, Jeep, Mercedes and CricketAdditional Responsibilities: Point person between New York and Atlanta, ensuring client guideline were met for our clients Quizno's, Netflix and Ebay.
Frank Hardy Skills
Frequently Asked Questions about Frank Hardy
What company does Frank Hardy work for?
Frank Hardy works for 360i
What is Frank Hardy's role at the current company?
Frank Hardy's current role is Associate Director.
What is Frank Hardy's email address?
Frank Hardy's email address is fh****@****tin.com
What is Frank Hardy's direct phone number?
Frank Hardy's direct phone number is +167877*****
What are some of Frank Hardy's interests?
Frank Hardy has interest in Exercise, Investing, Electronics, Home Improvement, Reading, Sports, Travel, Home Decoration.
What skills is Frank Hardy known for?
Frank Hardy has skills like Media Buying, Media Planning, Media Strategy, Integrated Marketing, Digital Media, Broadcast, Online Advertising, Marketing Strategy, Digital Marketing, Traditional Media, Advertising Sales, Outdoor Advertising.
Who are Frank Hardy's colleagues?
Frank Hardy's colleagues are Clone Popo, Vince Salas, Mustafa Çardak, Kristen Jordet Walker, Rahimzade Danial, Shoaib Khan, Push Pendar Kumar.
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