Serving as the primary product line interface with the sales, demand planning, price management & customer marketing organization, external customers (end-customers, reps, distributors) and internal customers (sales, marketing communications, other product organizations)Responsible for revenue generation on DC-DC Converters, Load Switch and Over Voltage/Over Current Supervisory product familiesDevelopment and execution of new product designs in coordination with Product Application, Product Design and Product Engineering TeamsDevelopment and execution of product marketing plans and new product launchesDelivering product trainings to sales force, distribution sales, in coordination with field application teamsDemand forecasting and inventory management in coordination with the Business Unit Business Development Manager.Driving product design-in through direct and in-direct sales channelsWorking with sales team to identify business opportunitiesDeveloping relevant customer relationships

Driving and executing strategies for the Marketing and Business Development of 8,16 and 32-Bit Microcontrollers as well as the Microchip WiFi and Bluetooth Product portfolio.Key customer technical marketing: working with the sales, distributor and applications teams to develop new customer relationships and business opportunities, building and maintaining key customer relationships, coordination with other technical marketing managersMonitor quantitative impact of customer communications and targeted presentations on business performance.Review results of marketing activities, leads generated and referred to sales, and make recommendations to Design Engineering for future activities.Owning the fact-base to support regional strategies and regularly updating the Business Unit on the latest developments. This includes conducting market assessments, competitor analysis, customer segmentation, etc. to appropriately identify product gaps and requirements that can drive new market potential.Maintained an up-to-date knowledge of sales, products, competitors and business and routinely communicate information to the field sales force through structured training and communication methods.Developed marketing collateral, training material and competitive analysisDefined new product roadmaps and identified target markets to execute company goals and objectivesStrategic direction for marketing communications team to imagine, develop, execute and analyze social media, technical press, web, print and other media channels to enhance opportunities and revenue