Frank Simonetti Email & Phone Number

Atlanta, Ga

Consultative sales professional focusing on a suite of technologies for the West Rock Box on Demand Team to help customers right-size their packaging and automate the packaging process.

Lemont, Illinois, United States

Secured new national and OEM accounts for Siebert to significantly expand the account portfolio and generate growth in sales revenue.

For over 12 years with several position advancements , I assumed full ownership of sales and business development for a $20M+ Consumable Division of a $200M global, printing industry manufacturer. Among my key contributions and achievements, I…Delivered new strategies to successfully regain lost business and secure a large number of new, high-value corporate and key accounts. I succeeded in recapturing a number of top accounts that had been lost, generating $2M+ in sales combined.Orchestrated a sales organization transformation, shifting from a dealer-based to a direct-sales team approach in response to industry changes, as digital solutions continued to introduce new challenges. I was able to sustain 4% average annual growth even in the face of the printing industry's ongoing economic downturn.Scaled the Sales team and delivered the training, coaching, and mentorship that enables all team members to excel. This included hiring new talent and promoting talent from within the company to build a high-performance group. I provided training in best customer relationship building practices, value-added sales techniques. In addition, I created an interactive ROI program that incentivized sales reps to emphasize the value/benefits of the product line.

With Technotrans, I spearheaded new business development and customer retention strategies, while assisting the OEM Sales team with technical and pricing insights to maximize sales revenues for the $150M global company.

After excelling as the company’s OEM Sales Manager and National Sales Manager, I was promoted to my culminating role as General Manager, where I acted as the guiding force behind all operations for a $15M Division delivering specialized solutions for companies across multiple industries. As such, I…Optimized the performance of a team of 30 direct reports, while partnering cross-functionally with internal and external partners to drive initiatives positioning products as top solutions in each market.Carefully analyzed markets and leveraged insights to craft/refine strategic and tactical marketing plans.Shifted the business unit's approach from a commodity-based to a custom-engineered product focus, significantly broadening appeal.Drove product innovation to dramatically diversify the product portfolio and penetrate a multiple new markets beyond the printing sector, leading to 18% YoY profit growth.Completed a top-to-bottom restructuring of the Inside and Outside Sales team, improving the customer service delivery of Product Managers and sales specialist, significantly boosting customer satisfaction.Architected a 3-month, revolving sales forecast program, combined with a performance-based sales strategy, ensuring business unit goals aligned with organizational sales objects.