Frank Werner Email and Phone Number

• Market Research and Analysis, conducting market research to identify trends, opportunities, and threats in the payment technology industry for North America, EMEA, APAC.Analyze competitor strategies and market dynamics to inform decision-making.Monitor and assess global economic, regulatory, and technological changes that may impact the industry.• Customer Insights, gather and analyze customer feedback, preferences, and behavior to understand market needs.Use customer data to identify opportunities for product/service improvements.Collaborate with customer support and product teams to address customer concerns and enhance user experience.•Data Management, oversee the collection, organization, and management of data related to market trends, customer behavior, and competitive intelligence.Utilize data analytics tools to derive actionable insights from large datasets.•Strategic Planning, work closely with executive leadership to develop and refine the company's global market strategy.Provide insights and recommendations to support decision-making on product development, pricing, and market expansion.

Responsible for the creation and development of the company's marketing and business plan, identifying insights from the construction sector through qualitative and quantitative research for better business opportunities with new brands of construction equipment for the local market.• Development of qualitative and quantitative market studies for the real estate/construction sector, construction equipment, construction materials, new markets for the group's commercial activities, housing projects and commercial developments.• Responsible for the creation, development, execution and measurement of the Customer Experience Management/Customer Satisfaction program, using NPS and TRIM+ tools.• Responsible for negotiations with construction equipment factories (NEW HOLLAND, DYNAPAC, AMMANN, SIMEX, KOTRACK, FLEETGUARD) represented in the country, actionable communication and brand recognition plans, aligned with the company's objectives.

Sales and Post-Sale Customer Experience, Customer Strategies, Qualitative and Quantitative Research, Marketing Insights, Business Development for several companies: Unilever, BeLiv, ABInBev, Excel Automotriz, Telefonica, Banco Agricola, Multi Inversiones, Distribuidora Salvadoreña, Genomma Labs, AFP Confia, among others.

Business Development, Design and Execution of Marketing Plan for Construction, Earth movements, New Home Developments; improving the group's market position achieving financial growth; defining the long-term strategic objectives of the organization, building key relationships and identifying business opportunities, finding new potential clients. Market research and business opportunities.

Market Analyst for FMCG and different Industrial Sectors.Export Potential Analysis