Frank Xiao Email and Phone Number

- Communications strategy – Improve corporate reputation in the region. Develop external & internal communication strategies and align with global and local teams. Lead communications initiatives. Based on corporate and business focuses, design key messages, press release, press briefing or interviews to communicate corporate key values and messages to public- Media relations & content management – Establish and maintain relations with key media in the region, develop content on topics including corporate, finance, investment, M&A, smart manufacturing, business and sustainability. Pitch interviews, manage advertorials, develop talking points and speeches for regional president.- Social media – Innovate concept and content to align with overall communications strategies, drive campaigns and projects on corporate Wechat or LinkedIn channels that enhance corporate reputation, impact the market with creative content and approach- ESG / Sustainability / CSR Communications – Lead ESG projects by working with plants and external parties, collaborate with stakeholders to co-plan the initiatives to fulfil corporate commitment to the communities. Supervise the execution and communication of ESG results- Branding strategy & management – Enhance brand awareness. Build up brand values by managing the visual identity and applications. Improve brand image through impactful initiatives and creative approaches e.g. videos, animations, collaterals, presentations, etc. Manage brand applications in all plants, underlining our culture and vision- Trade event & exhibition – Strategise communications plan through industry events, forum, exhibitions and utilise the opportunities to make an impact.- Internal communications & engagements – Design agenda of Townhall meetings, lead and host the meetings by creating engagement. Plan and implement interesting employee engagements on themes such as sustainability, health & safety, green-manufacturing, decarbonization, etc.

- Markets & growth strategy – Focus on driving growth and transformation for strategic segments of the firm: Work closely with partners to develop business plan (e.g. TMT, financial service, etc.), support global / regional leaders to design and drive markets programs that help deepen client relationship, increase penetration, enhance credential and overall brand.- Market intelligence & analysis – Summarize industry trends, policies and influential topics. Analyze revenue composition and pipelines, provide insights and suggestions to growth. Assist business units to set up and achieve business goals, help prioritize identify and covert internal & external opportunities.- Marketing engagements – Based on business plan, develop marketing strategies and communication focuses, work with both internal and external stakeholders on cross-functional projects that are helpful to drive business opportunities and enhance corporate reputation.

- Corporate marketing - Develop corporate marketing strategies based on agenda of corporateaffairs, supervise marketing initiatives. Promote our services and overall brand awarenessthrough industry associations, sponsorships or digital channels- Corporate communications & Content generation – Develop external communication strategiesand media plans, guide media team to develop press release for target media outlets, develop speeches, story angles and content, lead communication campaigns that enhance firm’s corporate reputation- Digital & social media – Design and manage the process of content, develop wechat / weibo campaigns, deliver creative content in livestreaming and interactive H5 formats to drive viewership rate, manage spokespersons’ engagement on Linkedin, manage virtual seminars / events through digital tools- Branding – Manage branding logo, CI & VI and ensure brand compliance in China, support and localise global brand initiatives, manage local brand sponsorship campaigns, work with designers / video crew for innovative marketing collaterals- Thought leadership – Localise survey report, utilise TL for communication purposes

- External communications & media relations - Build and maintain relationship with top-tier national & overseas media, develop key messages, press materials & speech, utilise thought leadership/ survey report as communication content- Media monitoring & crisis management – Set up crisis management procedure, monitor corporate news & provide alert, handle spokesperson training & negative media exposure- Branding – Manage branded campaigns, ensure all marketing collaterals are on brand, review the customer experience of retail banking, develop improvement plan to enhance client experience in the customer journey- Corporate marketing strategy – Develop corporate marketing plan to raise brand awareness & manage corporate reputation, make sure marketing activities well executed- Internal communication – Develop internal newsletter, CEO messages, localise and communicate global messages

- Marketing & external communications – Design marketing programs include industry events, forums, CEO dinners, investor showcases, investment seminars, entrepreneurial contests, etc.- External communications - Build & enhance relationship with external stakeholders, develop communication content for press, manage media relationship, identify communication angels, build up communication channels & content on social media- Market intelligence – Study the technology industry & innovation eco-system, analyse the investment & IPO trends based on business needs- Leads generation & Client retention – Develop programmes and connect clients with industry resources, facilitate cross selling, convert client needs into leads

- Manage lead generation & business development. Provide marketing & communications consultancy for four accounts, advise with insights & plans to enhance brand awareness & drive sales- Take a leading role to ensure well execution of PR plan & activities, manage national & overseas media (focus on consumer, luxury, travel, FMCG & finance). Explore exposure opportunities on social media, establish KOL relationship- Supervise marketing & PR initiatives in formats of press conferences, shows, celebrity events, consumer engagements, online campaigns etc. Key accounts include: Calvin Klein, Dior, Remy Martin, Nike, Swatch, L.L.Bean

- Provide marketing & PR consultancy service for international brands- Build & maintain media relations, develop press materials & other external content- Develop intelligence report & news monitoring report- Execute the marketing events, manage celebrities, product shootings & media trips Key accounts include: Hong Kong Disneyland, Madame Tussauds, Sun International Hotels & Resorts, Starbucks, Diamond Trading Company, Adidas by Stella McCartney