Frank A. Ciulla Email & Phone Number

London, England, United Kingdom

London, United Kingdom

London, United Kingdom

BioTechniques (BTN) was acquired by FSG from Informa in late 2017. Making up 33% of the overall FSG revenue stream I was charged with the management of the largely US located BTN customer base. A lack of legacy data, forced transition to new systems and the need for newly defined production, reporting and analysis strategies formed a large part of my focus alongside my client management.Responsibilities● Highly engaged work with customer base quickly establishing open dialogue channels to ensure complete confidence during the transitional period from Informa to FSG● Continued communications development to strengthen customer relations by understanding long term goals,addressing key concerns and managing expectations● Custom HTML and teplitized email creation as well as audience segmentation and delivery scheduling across 8 digital products while ensuring adherence to GDPR regulations● Management of online ad space across two websites ensuring delivery of impression and click targets● Creation of custom, online reporting, scheduling and order trackers across entire product range standardizing data input and view resulting in a smoother workflow, reduced human error and increased visibility of company performance metricsKey Achievements● Migration of customer reporting to secure online platform, significantly reducing the potential for human error by removing sensitive data from email communications while providing 24/7 access to YTD reports across all products● Informational redesign of sales materials providing a clearer understanding of the product and associated specifications while developing a better informed customer base● Integration with Google Data Studio enabling streamlined data processing and unprecedented data visualization for both customer and in house stakeholders

Blackheath, London Se3 0Bu

Responsible for all aspects of marketing and letting activities within Oliver Field Associates. Focused on developing increased customer engagement and satisfaction through development of social media platforms, high quality website content, updated brand image and outstanding customer service. Responsibilities:• Digitisation of customer intake and contracts process resulting in a total turnover time of 2 days, reduced from an average of 5 days• Development of inbound marketing strategy utilizing previously unused social media platforms (Facebook, Instagram, Twitter, Google+, YouTube) as well as email marketing• Introduction of YouTube video tours, resulting in a better-informed customer base, less time-wasting interactions and increased customer conversions• Implementation of customer follow up and feedback procedure leading to the presentation of two awards in 2017 from All Agents, the UK’s largest customer review website for the property industry• Data analysis for feedback into sales strategy development• Development of communication and document templates, minimizing new lead response times, enhancing informational quality of responses and streamlining in-house workflow• Completion of company re-branding activities including logo design, new print media and customer presentation packages• Copy writing across all advertising channels, website and print media• Management and optimization of CRM database• Execution of lettings activates including viewings, valuations, contract negotiations, landlord and new tenant management and reference checks

London, United Kingdom

Providing graphic and web design as well as general marketing and systems enhancement for small businesses in and around South East London. • Creation of marketing packages complete with document templates geared towards consultant free modification and deployment by the business owner• Website and social media campaign design and launch• Development of process and procedure documentation for new employee training• Research, development and implementation of new systems to enhance productivity while reducing costs by automating business process and educating business owners on untapped technological resources

Williamson, New York

Creation and management of marketing collateral across the international collection of Nuclear Service business teams. Working closely with the Marketing Communications and Sales Director I was charged with the oversight of corporate brand adherence of newly acquired business units as well as content management of the Nuclear Services corporate website space. Responsibilities:• Assisted in sales strategy development through analysis of target market, competition and barriers to entry• Setup and coordination of meetings, conferences and trade shows including management of travel, logistics and preparation of displays• Provide status reports to management on overall sales and marketing activities • Coordination with marketing, sales and technical groups to facilitate marketing functions• Management of marketing budget• Management of company intranet ensuring properly formatted and branded documentation was available for all business units• Assisted sales team with over $500k worth of product and service sales• MarComm key messaging plan development• Proposal development and contracts management

Studio Art (Ba), Fine And Studio Arts

Obtained 4 Year Degree - Bachelor of Studio Arts. Participated in many school sponsored clubs and events including - Local Red Cross.

Performance Improvement

Communications - Business Writing Skills Talent Development - Resolving Generational Differences - Unleashing Your Teams Talent