Sid W. Email & Phone Number

Integrated marketing professional with a passion for the place where the art and science of marketing intersect. Dedicated to leveraging traditional marketing best practices, emerging technologies, and cutting-edge analytics to lead development of powerful marketing & digital strategies that drive audience engagement, lead conversion, and more effectively tell an organization’s story.I thrive in environments where I can:- Develop innovative integrated marketing strategies that cut through the white noise to reach audiences and inspire action.- Leverage analytics to enable organizations to stop relying on hunches and start making strategic marketing decisions.- Orchestrate and unite campaigns to optimize marketing tactics, achieve synergies, and ensure a consistent marketing voice.Specialties in:Digital and Social MarketingIntegrated Marketing CommunicationsLead GenerationMarketing Campaign Planning and ManagementMarketing Effectiveness MeasurementOnline Brand ManagementWeb & Print Design and ProductionWeb Analytics (SEO/SEM)Social Media Strategy and Tactics Event Management and TrackingCreative Team Leadership

• 

  Director

  Zpg

  Mar 2018 - Present - Oakville, Ontario, Canada