Responsible for the management of the locksmith channel in Metro New York.

Responsible for the management of the locksmith channel in Metro New York.

Responsible for the management of the locksmith channel in Metro New York.

At Summit Distribution, our mission was to "make your day a bit easier." My role as the VP of Sales was to work hand-in-hand with both the brands we represented and the retailers we served to ensure our mission was achieved. Affording retailers the opportunity to source leading brands with no minimum order quantity was the primary value we delivered. Our brands were able to get product placed within retailers who potentially would not have been able to reach their minimum order quantity or were unable to add a new vendor. Through partnering with ownership, operations, sales and customer service we were able to execute our strategy on a regular basis. Management of major US retailers including Dillard's, L.L. Bean, SCHEELS, Staples, Urban Outfitters and others along with the negotiation and execution of their contractual agreements. Created and nurtured relationships with independent retail partners and ensured their needs were met. Developed and implemented strategies for both new and existing verticals that fostered stronger communication, account management and understanding of their unique needs. Developed, applied and managed various reports which made visible and measured efforts in areas consisting of sales by customer, product line and product category. Worked closely with brands to ensure their minimum advertised price (MAP) was enforced; that product was being sold via the proper and desired channels/customers as per the brand's criteria; assisted with the overall go-to-market strategy including: presenting product to national, regional and local retailers, displaying/presenting product at trade shows and assisting with third-party marketplace management. Designed, created and implemented CRM software, pipedrive, and tailored to the specific manner in which serviced our customers and team best.

Through the management of an in-house sales team, the sales and customer service for independent specialty retailers within the outdoor, consumer electronic and wireless markets was provided. A reorganization of the geographic and demographic territories along with the creation of a new compensation programs assisted in the effectiveness of account management and provided incentive for sales growth.

Obtained and retained a dealer base within the outdoor, consumer electronic and wireless industries. Worked primarily with independent retailers through cold calls, email and onsite appointments. Provided full life cycle sales support which included new order entry, back order updates, returns and shipping updates. Updated current clients/customers on new products, upcoming sales promotions and inventory levels.