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A hard-working, energetic brand steward with agency, consultancy and client experience, including founding departments and managing teams, with a diverse background of research-based brand and social media strategy & analytics.Currently at Nestle USA building out a new, innovative best-in-class Social Intelligence capability to support 450+ stakeholders across 30+ brands. Supporting Consumer Insights teams, Social Strategy & Community teams, Brand Marketers, Innovation/R&D, Corp Comms and many others with emerging social trends and in-depth social analysis.Before Nestle, spent some time at USAA and Amazon in Social Intelligence Analyst roles leveraging digital, social and internal data sources to identify & distribute timely and actionable insights to business decision-makers across the organizations.Previously founded & led the Social Media Intelligence practice at NorthStar that supports ad agencies, research firms and companies. Previously supported Hilton's Digital Analytics team in a NorthStar role, working across Hilton's portfolio to understand objectives, develop measurement plans, analyze digital data and present actionable insights and recommendations.Previously led the Social Insights & Analytics team at GroupM (serving M80, Mediacom, Mindshare and MEC clients) to help social media accounts determine the value of campaigns, while also doubling as Shell account lead and social strategist leveraging social listening insights to engage commentary in real-time. Formerly led branding initiatives at Grafik to name, position and communicate brands to their target audiences, after role as Insights Manager at LivingSocial, building the brand by evaluating consumer and merchant needs. Also formerly an Associate Consultant at Prophet Brand Strategy, guiding clients in branding, innovation, design and consumer research/analytics. Finally, formerly an Analytics Associate for experiential marketing agency Jack Morton, helping to build their new Experiential Planning offering. Bachelor's education in Marketing Management. Master's education in Creative Brand Management, working on live client projects, splitting time between the agency planner and client roles in agency meetings. Specialties: Planning/Analysis of Experiential Marketing Campaigns, Creative Brief Writing, Brand Strategy Consulting, Strategic Corporate Transformation, Qualitative/Quantitative Research, Brand Perception Evaluation, Product Concept Testing, Offline Marketing Testing & Evaluation, and Social Media Strategy/Analytics, Social Listening.
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Manager Of Social IntelligenceNestléWashington, Dc, Us
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Social Intelligence LeadNestlé Feb 2023 - PresentVevey, ChLeading the evolution of Nestle USA's social intelligence capabilities, including social listening, social audience segmentation, social community analysis and social content performance analytics. Leveraging social & digital data to support Nestle USA's 30+ brands, identifying opportunities for product innovation, branding, communication and other strategies that drive business impact.
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Senior Social Media Operations & Research Analyst (Contract Via Randstad)Usaa Apr 2022 - Feb 2023San Antonio, Texas, UsWorked within USAA’s Social Business & Member Insights Team to use social listening & research to identify leading indicators of member satisfaction and Net Promoter scores, along with distributing insights from social conversation analysis across USAA business lines using best practice reporting & alerting structures. -
Social Intelligence AnalystAmazon Nov 2021 - Apr 2022Seattle, Wa, UsCombined social & digital conversation analysis with internal data sources to identify & distribute timely and actionable insights to business decision-makers across the Amazon organization. -
Social Media Intelligence Practice LeadNorthstar Solutions Group Llc Mar 2018 - Nov 2021Blue Bell, Pa, UsFounded & led NorthStar's latest consulting capability, assisting advertising agencies, research firms and client-side marketing departments with monitoring and understanding the full breadth of relevant social media conversation. Focused on social conversation outside of a brand's owned channels, which often is a knowledge gap for an organization. Analyzed non-branded conversation about industries, products, societal trends and brand-relevant sponsorships. Provided multiple services, including one-off custom research, ongoing analysis presentations (weekly, monthly, quarterly), continuous monitoring & flagging of real-time emerging trends for content inspiration or engagement opportunities, custom tool assessments, operational support and staff augmentation. -
Digital Engagement Analytics & Insights Consultant (Hilton Worldwide Client)Northstar Solutions Group Llc Feb 2017 - Dec 2018Blue Bell, Pa, UsSupported internal brand stakeholder teams across the full portfolio of Hilton Worldwide brands (luxury, full service, focused service, suites & resorts). Acted as internal consultant to understand business goals & objectives, develop measurement plans, analyze digital data (website, social, SEO, display & ecommerce) and present actionable insights & recommendations that lead to business and brand improvements.
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Social Media Strategy & Insights Consultant (Part-Time Freelance)Groupm Nov 2016 - Feb 2017New York, UsProvided strategic expertise and guidance to GroupM's MediaCom social media clients, focused on insights from social listening and owned post performance. Assisted department leadership in 2017 scoping of client accounts, as well as analyst team on reporting best practices. -
Client Strategy DirectorGrafik Mar 2016 - Nov 2016Mclean, Virginia, UsLed strategic branding initiatives for clients across Grafik's portfolio, including audience analysis, brand naming, brand position development, competitive analysis, and visual identity strategy. Working with digital strategists and content developers to develop brand expression implementations of branding initiatives. Leveraging social media strategy background to enhance Grafik's brand and digital strategy implementations. -
Associate Director, Practice Lead, Social Media Insights & AnalyticsGroupm Oct 2014 - Feb 2016New York, UsLed team of social media analysts across all GroupM social media accounts for Catalyst, the social media arm of GroupM formerly known as M80. Primarily focused on MediaCom clients towards end of tenure. Role consisted of developing Insights & Analytics talent, as well as best practices (i.e. templates, case studies, preferred KPIs) to be used across accounts, and agency POVs on the social media industry (i.e. new platform features and/or algorithm changes). Role also consisted of identifying areas of expansion for social media accounts where additional social media products and services could benefit the agency's current clients. Doubled as account lead and lead social strategist on Shell account, using social listening insights to inform social strategies, including building a Proactive Engagement Program to identify, flag and engage with category-relevant social commentary in real-time.
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Associate Director, Strategy & InsightsGroupm May 2013 - Oct 2014New York, UsManaged strategy and reporting for ongoing social media management of Marriott and Pennzoil accounts. Identified and implemented efficiencies in reporting, as well as developed innovative strategies to determine the value of social media engagement for brands under the Marriott umbrella (Marriott, Residence Inn, Courtyard, Fairfield Inn, and Springhill Suites) and Pennzoil umbrella (Pennzoil, Quaker State and Rotella). Assisted in new business outreach in mid-Atlantic region. Based in Arlington, VA.
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Freelance Brand Strategist On Audi AccountGroupm Sep 2012 - Apr 2013New York, UsDeveloped strategy and best practices for Audi's social media measurement plans to evaluate the effectiveness of campaigns. Provided strategic insights to Audi marketing and research teams to leverage social media findings in overall brand strategy. Based on-site in Audi headquarters in Herndon, VA.
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Manager Of Consumer & Merchant InsightsLivingsocial Mar 2011 - Jul 2012Washington, Dc, UsStarted an Insights function at LivingSocial which conducted qualitative and quantitative research to understand the needs and wants of consumers and merchants and provided actionable insights to managers and executives throughout the global organization.Developed consumer and merchant tracking studies in North & South America, Europe, and the Middle East to monitor key performance indicators such as brand awareness, customer satisfaction and brand engagement for LivingSocial and its competition, reporting findings throughout organizationAnalyzed brand perceptions of daily deal competitors using validated methodologies predictive of business performance, and evaluated consumer needs to inform segmentation and brand positioningTested demand, developed case studies and evaluated impact of national brand partners such as Whole Foods, McDonald's, Verizon Wireless, OfficeMax and Kellogg's for use as sales tools to influence potential future brand partnershipsConducted product concept testing for consumer-facing and merchant-facing LivingSocial product concepts, as well as evaluated pilot product programs using qualitative and quantitative methodsEvaluated tests of offline marketing and conducted ad concept testing for campaigns (TV, radio, direct mail, out-of-home and print)Managed multiple vendor relationships ranging from research firms to advertising agenciesManaged analyst for over 1 year after initial interest in internal transition to join Insights TeamDeveloped concept of LivingSocial Battle of the Bands as way to differentiate brand, gain awareness of new Live Events vertical and leverage internal resources -
Associate ConsultantProphet Mar 2010 - Mar 2011San Francisco, California, UsWorked with a team of consultants at Prophet, guiding clients through marketing issues such as branding and brand portfolio, marketing portfolio and accountability, innovation, design, and consumer research/analytics.Planned, executed and analyzed internal and client interviews in North & South America, Europe and Asia for Cargill client (agriculture, energy and industrial trading) to inform new brand positioning that tied to 5-year and 10-year business strategyConducted internal and client interviews for Bank of New York Mellon client to evaluate brand architecture and provide recommendation on future of Dreyfus brandConducted qualitative consumer research to inform recommended go-to-market strategy for Dealer Tire, a tire distribution company -
Analytics AssociateJack Morton Worldwide Jul 2007 - Feb 2010Boston, Massachusetts, UsAs part of a new function called Experiential Planning at Jack Morton (which creates unique online and offline brand experiences to B2C, B2B and internal audiences), provided research and brand strategy to understand target audience prior to experience design and evaluated brand perception change post-experienceUsed qualitative research to influence Hyundai client to develop Discover Genesis Tour, a unique luxury ride-and-drive tour featuring the Hyundai Genesis, and conducted pre-experience and on-site surveys to evaluate brand perception changeExecuted and analyzed unique on-site surveys for each of the over 200 breakout sessions, labs and exhibits for Intel client at Intel Developer Forum (attendance of around 10,000), reporting same-day individual session and aggregate results to clientOther clients included Verizon, Oprah Magazine, Sony, Johnson & Johnson, National September 11th Memorial & Museum, and Texas Tourism CouncilHeaded the Analytics practice, guiding a Measurement Council of planners from North America, Europe and AustraliaResearched and continuously updated Jack Morton’s measurement methodologies to most effectively prove return for experiential marketing campaigns, along with benchmarking results of JMW experiencesAssisted in writing white papers speaking to return on experience and return on investment in experiential marketingUpwardly managed direct supervisor, who was in an Executive MBA program and is out of touch frequentlyPromoted from Experiential Planning Coordinator in December 2008 -
Advertising ConsultantExcyo.Com (Formally Mediapyro.Com) Dec 2006 - May 2007Produced and successfully pitched integrated marketing plan including brand name change for Excyo.com (formally Mediapyro.com), a startup artistic website with revolutionary pricing model for downloading music, stock photography, and poetry and novels.
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Event Marketing CoordinatorVcu Moonpie Madness 2007 Dec 2006 - Apr 2007Repositioned the MoonPie brand with 64-person MoonPie eating competition for VCU students with less than $500 (over 1.6 million impressions including NPR, Richmond Times-Dispatch, CBS6 and PBS).
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StudentVcu Brandcenter 2005 - 2007Master's education in Creative Brand Management, working on live client projects in the agency planner role and other live client projects as the client's representation in agency meetings. Notable live client projects included Cadillac, The Gettysburg Foundation, Virginia Housing Development Authority, The River Cottage (Irvington, VA outdoor store), Destination for Men Grooming Products, MoonPie, and Excyo.com (formerly MediaPyro.com).
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Creativity Coach InternshipProphet Jun 2006 - Aug 2006San Francisco, California, Us• Assisted the Creativity Coaches for many of Play’s clients, consulting for idea generation and branding.• Produced video documentaries on “Millennial” demographic and culture of Play.• Co-authored a published white paper for Play, speaking to the “perfect company culture of the Millennial.”
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College RepresentativeCartoon Network Aug 2004 - May 2005Atlanta, Ga, Us• Designed and conducted various promotions for SJI’s Cartoon Network customer, “Adult Swim.”• Collaborated with SJI on new ideas for the promotion of Cartoon Network and “Adult Swim.” -
Marketing InternshipIdirect Technologies May 2003 - Sep 2003Herndon, Virginia, UsConducted research and created charts for delivery to the Vice President of Marketing.
Frank Gregory Skills
Frank Gregory Education Details
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Virginia Commonwealth UniversityCreative Brand Management - Vcu Brandcenter -
Virginia Tech - Pamplin College Of BusinessMarketing
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Paul Vi
Frequently Asked Questions about Frank Gregory
What company does Frank Gregory work for?
Frank Gregory works for Nestlé
What is Frank Gregory's role at the current company?
Frank Gregory's current role is Manager of Social Intelligence.
What is Frank Gregory's email address?
Frank Gregory's email address is fr****@****zon.com
What is Frank Gregory's direct phone number?
Frank Gregory's direct phone number is +170358*****
What schools did Frank Gregory attend?
Frank Gregory attended Virginia Commonwealth University, Virginia Tech - Pamplin College Of Business, Paul Vi.
What are some of Frank Gregory's interests?
Frank Gregory has interest in Virginia Commonwealth University, Jack Johnson, Taylor Guitars, Music, Offices, Seamless, Matisyahu, The Simpsons (Tv Series), Phish (Band), The Office.
What skills is Frank Gregory known for?
Frank Gregory has skills like Market Research, Competitive Analysis, Brand Management, Advertising, Strategy, Marketing Strategy, Analytics, Marketing, Digital Marketing, Customer Insight, Brand Architecture, Creative Briefs.
Who are Frank Gregory's colleagues?
Frank Gregory's colleagues are Ahmed Helal, Nabany Reyes, Angela Copatti, Javier Guerrero, Daniela Flores Araya, Glen Willis, Adam Wildasin.
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