Frank Gregory Email & Phone Number

Washington, DC, US

Vevey, CH

Leading the evolution of Nestle USA's social intelligence capabilities, including social listening, social audience segmentation, social community analysis and social content performance analytics. Leveraging social & digital data to support Nestle USA's 30+ brands, identifying opportunities for product innovation, branding, communication and other.

San Antonio, Texas, US

Worked within USAA’s Social Business & Member Insights Team to use social listening & research to identify leading indicators of member satisfaction and Net Promoter scores, along with distributing insights from social conversation analysis across USAA business lines using best practice reporting & alerting structures.

Seattle, WA, US

Combined social & digital conversation analysis with internal data sources to identify & distribute timely and actionable insights to business decision-makers across the Amazon organization.

Blue Bell, PA, US

Founded & led NorthStar's latest consulting capability, assisting advertising agencies, research firms and client-side marketing departments with monitoring and understanding the full breadth of relevant social media conversation. Focused on social conversation outside of a brand's owned channels, which often is a knowledge gap for an organization..

Blue Bell, PA, US

Supported internal brand stakeholder teams across the full portfolio of Hilton Worldwide brands (luxury, full service, focused service, suites & resorts). Acted as internal consultant to understand business goals & objectives, develop measurement plans, analyze digital data (website, social, SEO, display & ecommerce) and present actionable insights &.

New York, US

Provided strategic expertise and guidance to GroupM's MediaCom social media clients, focused on insights from social listening and owned post performance. Assisted department leadership in 2017 scoping of client accounts, as well as analyst team on reporting best practices.

Mclean, Virginia, US

Led strategic branding initiatives for clients across Grafik's portfolio, including audience analysis, brand naming, brand position development, competitive analysis, and visual identity strategy. Working with digital strategists and content developers to develop brand expression implementations of branding initiatives. Leveraging social media strategy.

New York, US

Led team of social media analysts across all GroupM social media accounts for Catalyst, the social media arm of GroupM formerly known as M80. Primarily focused on MediaCom clients towards end of tenure. Role consisted of developing Insights & Analytics talent, as well as best practices (i.e. templates, case studies, preferred KPIs) to be used across.

New York, US

Managed strategy and reporting for ongoing social media management of Marriott and Pennzoil accounts. Identified and implemented efficiencies in reporting, as well as developed innovative strategies to determine the value of social media engagement for brands under the Marriott umbrella (Marriott, Residence Inn, Courtyard, Fairfield Inn, and Springhill.

New York, US

Developed strategy and best practices for Audi's social media measurement plans to evaluate the effectiveness of campaigns. Provided strategic insights to Audi marketing and research teams to leverage social media findings in overall brand strategy. Based on-site in Audi headquarters in Herndon, VA.

Washington, DC, US

Started an Insights function at LivingSocial which conducted qualitative and quantitative research to understand the needs and wants of consumers and merchants and provided actionable insights to managers and executives throughout the global organization.Developed consumer and merchant tracking studies in North & South America, Europe, and the Middle East.

San Francisco, California, US

Worked with a team of consultants at Prophet, guiding clients through marketing issues such as branding and brand portfolio, marketing portfolio and accountability, innovation, design, and consumer research/analytics.Planned, executed and analyzed internal and client interviews in North & South America, Europe and Asia for Cargill client (agriculture.

Boston, Massachusetts, US

As part of a new function called Experiential Planning at Jack Morton (which creates unique online and offline brand experiences to B2C, B2B and internal audiences), provided research and brand strategy to understand target audience prior to experience design and evaluated brand perception change post-experienceUsed qualitative research to influence.

Produced and successfully pitched integrated marketing plan including brand name change for Excyo.com (formally Mediapyro.com), a startup artistic website with revolutionary pricing model for downloading music, stock photography, and poetry and novels.

Repositioned the MoonPie brand with 64-person MoonPie eating competition for VCU students with less than $500 (over 1.6 million impressions including NPR, Richmond Times-Dispatch, CBS6 and PBS).

Master's education in Creative Brand Management, working on live client projects in the agency planner role and other live client projects as the client's representation in agency meetings. Notable live client projects included Cadillac, The Gettysburg Foundation, Virginia Housing Development Authority, The River Cottage (Irvington, VA outdoor store).

San Francisco, California, US

• Assisted the Creativity Coaches for many of Play’s clients, consulting for idea generation and branding.
• Produced video documentaries on “Millennial” demographic and culture of Play.
• Co-authored a published white paper for Play, speaking to the “perfect company culture of the Millennial.”

Atlanta, GA, US

• Designed and conducted various promotions for SJI’s Cartoon Network customer, “Adult Swim.”
• Collaborated with SJI on new ideas for the promotion of Cartoon Network and “Adult Swim.”

Herndon, Virginia, US

Conducted research and created charts for delivery to the Vice President of Marketing.

Masters Of Science, Mass Communications, Creative Brand Management - Vcu Brandcenter

Bachelor Of Science, Marketing

Education record