Frankie O'Neill Email & Phone Number

Scottsdale, Arizona, United States

Scottsdale, Arizona, United States

Key Accomplishments:Co-lead project management and release of assets for full company Brand Evolution Project, including overhaul of all marketing assets/creative, other department assets, and vendor asset update/trainingDeveloped National Marketing SharePoint Page and executed complete reorganization of field marketing assets/documentation, streamlining access to resources across our marketing organization of 17 divisions and over 50 peopleLead implementation of ClickUp as the primary project management software for corporate Marketing Team, integrating over 5 ongoing process flows into the software and setting up dashboards used across all full and sub team meetingsDeveloped Paid Media COpy Repository allowing for single-source maintenance of legal approved media copy and copy templates with keyword and audience search, ensuring legal and brand consistency across digital presenceCreated new in-house social media strategy, content production, and strategy maintenance processes resulting in increased web lead generation, followers, and positive post engagementKey Ongoing Responsibilities:Manage inter-department and marketing creative request queue, ensuring marketing strategy alignment and on-time deliveryLead National Sales Event execution, including project management of event release materials, creation of field execution guidance, and rollout of 6 campaigns to all field marketing team over tenureManage all marketing documentation, asset, and process maintenance, including full team roll-outs for any new field-impacting processes or process updates to 60+ team membersLead weekly full team project status meetings for Brand, Digital, and Corporate Special projects teams

Scottsdale, Arizona, United States

Key Accomplishments:Created toolkit for virtual execution of Community Preview Events adopted across West Region (5 divisions)Developed AZ Marketing Internship Program adopted across Phoenix and Tucson DivisionsCreated complete step-by-step documentation of all Coordinator/Specialist functions used to train across divisionsKey Responsibilities:Managed day-to-day activities of 2 interns, including training on Salesforce Marketing Cloud, Sitecore, and SalesforceMaintained web pages for 40+ Phoenix communities, processed all Sales Counselor requests, created and executed email marketing calendar, managed assets for all marketing and sales events, oversaw on-site community model/sales center installations, and managed video/signage vendors

Phoenix, Arizona, United States

Key Accomplishments:Designed and implemented new submarket-level branding strategy and piloted it across 4 Maricopa County Communities in 2021Trained 5 west region coordinators and interns in Community Timelines, Sitecore, and SalesforceKey Responsibilities:Maintained web pages for 40+ Phoenix communities, processed all Sales Counselor requests, executed all marketing emails marketing, managed assets for all marketing and sales events, and managed video vendors

Phoenix, Arizona, United States

Key Accomplishments:Trained and oversaw performance of 5 employeesLead development of Marketing Strategy including organization of event featuring 10+ local vendorsGained in-depth view of POS, food costing, and labor management systemsKey Responsibilities:Training/management of employees while on shift, overseeing customer service, refining wholesale production processes

Tempe, Arizona

Design and execute over 5 student engagement events per semester to increase advising visibility and student valueProduced all promotional materials for the office, including flyers, sample emails, and general verbiage for student-facing use

Tempe, Arizona

Assessed and directed over 100 student walk-ins per day with 100% satisfaction rateStreamlined office onboarding practices, producing training guides and trackers leading to a 20% reduction in training time

Phoenix, Arizona, United States

Developed branding guidelines, content, and promotional material for both Trash Panda and Early Bird Vegan food conceptsGenerated over 5000% growth in Trash Panda account in first 2 weeks and organic following of over 3,000 for Early Bird in 2 months

Phoenix, Arizona, United States

Execute customer orders and develop menu items

Phoenix, Arizona, United States

Designed and built social media strategy, training documentation and content management systems (@constellate_az)Generated over 4000% growth in Instagram following over the first month of management

Mesa, Arizona

Organize shift activities, create and market special items, manage team conflicts

Mesa, Arizona, United States

Manage over $3000 of sales on my own or as lead of small team in between 3-6 hours

Managed photorecord and facilitate photo rights acquisition for Dr David William Foster’s Systematic Photography of Sao PauloParticipated in Barrett College Fellows research practices course to improve technical research skills and reporting ability

Phoenix, Arizona Area

Researched and generated over 15 reports on local medical clinic eligibility for federal Title X grant for CEO Brenda ThomasRe-wrote organization press releases into weekly blog posts to increase access to health policy information

Professional Mba, Business Administration And Management, General

Bachelor Of Arts - Ba, Business (Global Politics), 4.22 Gpa

Certificate, Change Management

Honors, 4.22 Gpa

Honors Thesis Project - Painted on the Walls: An Examination of Conflict and Identity in the Shankill-Falls

Certificate, Cross Sector Leadership, 4.33 Gpa

Bachelor Of Arts - Ba, Art History, 4.22 Gpa

International Baccalaureate Diploma, 5.0 Gpa