Frank Laarakker Email & Phone Number

Best, Nb, Nl

The Hague, South Holland, Netherlands

Best, Noord-Brabant, Nederland

o With the move from silo-ed products to end-to-end solutions, Philips has created the coordinating role of Portfolio Marketing Leader (PML). These leaders are responsible to ensure a cross-organizational approach to deliver end-to-end solutions for the customer. The PML Data Strategy and Interoperability (the seamless exchange of date) position ensures that Philips products can work together seamlessly, and that data is collected, enriched, and transformed into insights for the user.o Led the drive for seamless collaboration and interoperability at Philips, enabling comprehensive care pathways in informatics, radiology, oncology, and cardiology. Through close teamwork with portfolio managers and key business units, we worked on this crucial capability.o Taken on the role of an internal and external thought leader at Philips, championing data interoperability. Rather than solely emphasizing the technical aspects, my approach is centred around empowering end-users with timely and accurate information, delivered in the most suitable format and accessible on their preferred devices.o Co-created the Precision Diagnosis portfolio processes at Philips, transforming our approach from individual products to comprehensive end-to-end solutions. This involved identifying market opportunities early on and working collaboratively with all relevant business units and sales colleagues to deliver integrated solutions.o Defined and safeguarded the data interoperability portfolio across the entire Health systems business by working together closely with business partners, customers, clinical experts, and sales.

Zeist

o Owned the Philips Interoperability Solutions portfolio. My responsibilities encompassed developing the long-term vision, formulating multi-year roadmaps, devising effective go-to-market strategies, managing marketing communication, leading product, and service creation, facilitating integration with other Philips offerings, and creating impactful product marketing materials and pricing models.o Built, led, and mentored a team of 13 exceptional professionals. Together, we created market-driven roadmaps that led to the successful delivery of four quarterly solution releases. Our collaborative efforts resulted in impactful internal and external marketing deliverables, while closely aligning with sales teams and engaging customers effectively.o Achieved a significant transformation by shifting the product culture from a technology-oriented focus to one that prioritizes market segmentation based on customer needs. This strategic shift resulted in the development of relevant solutions and targeted marketing campaigns, establishing Philips as a frontrunner in workflow-driven interoperability.o Implemented a fully standardized, multi-disciplinary portfolio management approach by introducing the Scaled Agile Framework (SAFe) and fostering a cultural shift that placed customer value at the core. This transformation enabled effective collaboration across teams and ensured that customer value remained the central focus throughout the organisation.o Worked closely together with other marketing departments to have fully integrated messages to the market that started with the proposition rather than the functionality.o Drove the widespread adoption of the HealthSuite Interoperability platform across the company, leading to an impressive 80% technical uptake of the interoperability components.

Oosterhout

o Complete accountability for PharmaPartners' Personal Health Record product, overseeing aspects such as proposition design, pricing models, financial performance, go-to-market strategies, roadmapping, software development, service delivery, support, and marketing communication.o Instrumental in creating the Dutch market's largest Personal Health Record proposition, known as MijnGezondheid.net. By 2016, the platform had gained significant traction, with over 500.000 patients and 1.500 healthcare professionals actively utilizing its features.The plaform generated revenu exceeding 1,1 Million Euro, showcasing its financial viability and commercial success.o Successfully devised a sustainable business model and implemented an effective marketing strategy for the Integrated Primary Care market. This model served as a reliable foundation for all of PharmaPartners' innovations from 2013 to 2016, demonstrating its accuracy and impact on driving the company's growth.o Transformed PharmaPartners' early Business Intelligence platform (CMIZ) into a proposition that could be brought to market. The product enabled healthcare providers with insights that helped them improve the effectiveness and efficiency of their services.o Key driver in introducing the Scaled Agile Framework (SAFe) into the New Business organisation

Oosterhout

o Responsible for professionalising the product management capability within PharmaPartners. In this role I developed and enhanced multiple solutions for pharmacies and physicians.o Developed numerous propositions for the Dutch primary health care market through co-creation projects involving key stakeholders. This inclusive approach involved engaging with managers of large healthcare organizations, healthcare professionals, patients, software developers, and service professionals to ensure comprehensive input and perspectives were considered.o Introduced a framework for analysing, managing, and implementing business and user needs within the organization. This framework continues to serve as the core process for all projects to this day, enabling needs-based segmentation and ensuring a focused approach to addressing key requirements.o Developed and successfully implemented streamlined processes to effectively outsource product implementation to international software partners. This strategic approach optimised time-to-market for our products while simultaneously reducing costs, ensuring efficient and cost-effective project execution.

Veldhoven

o Led the MMI (Man Machine Interaction) competence within the Atos Original Technical Automation. As the leader I was responsible for hiring and training team members. As a senior consultant I positioned the competence in the market and worked on strategic MMI projects for customers like Philips, ASML, and Océ.o Led the development of a robust business model for the MMI (Man-Machine interaction) competence within Atos Origin's Technical Automation Business Unit. This involved conducting comprehensive market analysis, segmenting the market effectively, designing services aligned with customer needs, and overseeing a successful market introduction for the MMI offerings.o Initiated and established a national MMI (Man Machine Interaction) contact group in collaboration with TNO, with a specific focus on the high-tech domain. This platform facilitated collaboration among architects from prominent companies such as Philips, ASML, and Océ, enabling them to collaborate on various MMI-related topics, fostering knowledge sharing and collective advancement in the field.o Organised the recruitment and training process for software professionals within the MMI (Man Machine Interaction) competence segment. This involved implementing efficient recruitment strategies to attract top talent, as well as designing and implementing comprehensive training programs to enhance the skills and expertise of the recruited MMI professionals.o Established a robust and invaluable connection with Atos Origin's customers by seamlessly blending this role with senior consultancy assignments in large, complex Business-to-Business projects. Through my involvement with renowned organizations like Philips Medical Systems, Océ Technologies, ASML, and Philips Semiconductors, I fostered strong relationships, provided expert guidance, and delivered exceptional value, ensuring client satisfaction and project success.

Eindhoven

o Served as the interface between the Philips Design department and internal Business-to-Business customers. In this function, I fulfilled multiple roles such as project manager, interaction designer, requirements analyst, and architect.o Led multiple projects focused on delivering advanced hardware and software propositions for various Business-to-Business units within Philips. Through meticulous project management, coordination, and collaboration with cross-functional teams, I successfully led the development and implementation of innovative solutions, resulting in cutting-edge offerings that met the specific needs of Philips' B2B clients.o Managed the Fusion User Interface design project for the Philips Medical Systems Cardio-Vascular Business Unit from 1997 to 2000. This pioneering project established a standardised user interface platform for all modalities within Philips, and its impact can still be observed in many of the company's products today. Through effective project management and collaboration, I ensured the successful implementation of this user interface platform, providing a consistent and intuitive experience for users across various medical imaging systems.o Conducted thorough collection and analysis of stakeholder needs across multiple projects, leveraging this valuable input to develop insightful product and service concepts. By closely engaging with stakeholders and understanding their requirements, I successfully translated their needs into innovative and impactful concepts that aligned with their expectations, ultimately driving the development of customer-centric solutions.

Rijswijk

o Pioneered the utilization of real-time 3Dimensional tools as a ground-breaking solution for interpreting large seismologic data sets. By introducing these advanced tools, I enabled more efficient and accurate analysis of complex seismic data, revolutionizing the interpretation process, and enhancing the understanding of seismic events.o Collaborated closely with a distinguished international team of geophysicists and geologists at Shell Research, fostering a culture of close collaboration and implementing short feedback loops to ensure the development of optimal solutions. By leveraging the expertise of these world-class professionals and facilitating effective communication channels, we achieved significant advancements in our solutions, maximizing the value and impact of our work.

Mm, Executive Master Of Marketing (Cum Laude)

Broad master program targeted at experienced marketeers. The course comprised the entire marketing spectrum, i.e. product management.

Postgraduate, Healthcare Business Administration

Business administration course focused on the healthcare domain. The course included all relevant disciplines: marketing, financial.

Msc, Electrical Engineering / Computer Sciences

Graduated at the intersection of Electrical Engineering and Computer sciences. Specialisation: algorithms, databased, digital technology.

Vwo