Franklin Parrish, Mist Email & Phone Number

Lead an award-winning, omni-channel health care marketing and creative strategy, development, analytics, and operations team of 24.Strategic and operational marketing lead for B2C(DTC)/B2B/B2B2C + brand, direct marketing, and sales enablement for a regional healthcare system that supports $6B in annual revenue. Areas of responsibility include brand/product.

Managed the Brand Creative team and the Medicare, Medicaid, and Multicultural Marketing teams, supporting $1B in annual revenue for the Mid-Atlantic region of Kaiser Permanente.

Lead the internal agency that develops digital, print, and video strategy and executions for Kaiser Permanente’s Consumer Marketing Group, Public Relations and Internal Communications groups.Created a new creative brief and client intent intake document, focusing on the consumer experience and brand promise.Manage external vendor relationships and the.

Washington, D.C., US

Educate Master’s-level students in the principles that underpin the development of audience-based, omni-channel content strategies. Key learning objectives:Construct a brand story/territories from a deep understanding of value propositions + brand attributes.Craft personas based on audience demographics, psychographics, behaviors, and values that influence.

New York, NY, US

Mclean, VA, US

Direct the digital and direct response creative strategy and execution for Capital One Financial Corp.’s Home Loans (B2C/B2B), Commercial Lending (Real Estate/Commercial Paper)(B2B) and Private Banking (B2C) Lines of Business, representing over $35MM annual marketing spend. Also acted as Creative Director for Spark Small Business, handling legacy account.

New Castle, DE, US

Course: Web Design/Development for the Competitive Edge.(Master’s Elective)Educated students on the fundamentals of digital marketing, branding and aligning the digital experience to exceed user expectations.Exposed students to digital brand, content and customer relationship management, usability design and information architecture/taxonomies, market.

Wilmington, DE, US

Hands-on art direction of print, digital, event and POS collateral for a variety of clients in the healthcare, chemical/manufacturing and financial services verticals.Developed WordPress site for the Saint Francis Healthcare brand refresh. Site won a 2012 Davey Silver Award.Created event and direct response collateral for Dupont products in the B2B.

Founder and Chief Marketing and Growth Officer of a boutique agency that developed comprehensive marketing strategies and growth initiatives for government agencies, small businesses (hospitality, retail/e-commerce, non-profit/associations, advocacy groups), and individuals. Led end-to-end marketing operations, including brand identity creation.

Charlotte, NC, US

Led teams that created digital assets and websites for Bank of America and affiliate card customer rewards programs.Developed the brand guidelines for enterprise-wide execution for the Platinum Privileges™ program.Led the creative team that developed the brand position and multi-channel marketing materials for Sallie Mae’s Upromise 2010 card product.

Charlotte, NC, US

Collaborated and consulted with the Rewards Marketing department on online initiatives related to marketing and usability. Hands-on development of digital assets to rewards marketing consumers.Authored the prototype for the Branded Redemption Portal, an immersive branded user rewards management interface.Contributed to the architectural design of Directed.

Served as liaison between Chef Butler and members of the media, coordinated and developed scripts for television appearances. Served as advance person for media events.

Ba, Foreign Affairs

Ms, Information Systems Technologies, Web Design Specialization

Aa, Media Art And Design

Bachelor Of Arts - Ba, Foreign Affairs