Franklin Smith Email and Phone Number

American nonprofit membership organization dedicated to supporting and advocating organic food and farming.At Oregon Tilth I have focused on developing and implementing a Client Experience strategy for the entire organization. This has involved extensive cross-departmental collaboration and programmatic work with a wide array of our clients, resulting in a 90% retention rate for 2023.In addition, I have been instrumental in nurturing prospective clients on the leads journey, supporting clients in all steps of certification. My work with the Applicant Experience Team has helped to grow our client portfolio from a diverse set of clients across industries.

Online distributor and processor of organic herbs, spices and botanicals with 100+ employees.Cultivated B2B business development, sales growth, order fulfillment and customer relationships with food & beverage clients including natural food manufacturers, herbal product companies, wholesalers, distilleries, breweries and hospitality firms.Increased account revenue 100% YOY by growing existing relationships and identifying new clients. Operated cross-functionally with quality control, claims, customer service and logistics departments to resolve customer issues and requests and ensure timely fulfillment of complex orders. Enhanced customer communication by analyzing CRM data to identify and target potential high-volume accounts, stay in communication with top accounts and generate new relationships, growing existing business and return customers.Implemented a wholesale program applicant tracking system, providing a seamless application process and allowing the “fast-tracking” of high-interest accounts.

Travelled around the world, working on multiple organic farms across New Zealand, Thailand, India and Morocco.

Organic beverage company specializing in yerba mate products distributed nationwide with $100M+ annual sales.Directed a team of 3 sales reps and 6 distributor partners, growing product placement and distribution across conventional, mass, convenience and natural channels in OR, WA, CA and ID including Chevron, 7-Eleven, Whole Foods Market, Target, Fred Meyer and Safeway. Also assisted sales team on multiple national accounts across the U.S. and Canada.Collaborated with VP Sales to increase territory sales 30%+ YOY.Strengthened DSD distributor connections (including Columbia Distributing, Saccani Distributing, UNFI and KeHE) resulting in increased product placement, sales growth and brand awareness.Interviewed, hired and trained multiple sales reps in general sales, product education, Salesforce, retailer/distributor presentations and internal company systems.

Oversaw business development, product placement and promotional strategies across retailers, distributors, universities and marketing organizations throughout Oregon.Coordinated the launch of 4 new products with distributors, retailers and marketing partners: conducted training & presentations, created retailer incentive programs as well as presented new products to buyers.Collaborated with marketing partners, internal marketing team and event planners for promotional event planning to increase brand awareness including event/venue selection, staff training, marketing material development & production, product delivery logistics and day-of-event activities.Spearheaded a variety of partnerships with local event organizers and community organization leaders to directly donate product in support of their events/meeting, resulting in increased brand visibility.