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Services, solutions, SaaS, security and collaboration product marketing leader at Cisco, xWebex, xServiceNow, xEMC, xSuccessFactors with skills in messaging, thought leadership, voice of the customer, blogging, demand generation, ROI studies, seller and partner enablement, writing social copy, corporate and internal communications, and producing videos that make technical subject matter easy to understand.
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Services Portfolio Growth ManagerNetappPleasanton, Ca, Us -
Principal Solutions Marketing Manager - Aiops, Network Observability & TelcoBmc Software Oct 2024 - PresentHouston, Texas, Us* Lead marketing efforts focused on BMC Helix AIOps solutions as well as network monitoring and application performance management. -
Senior Manager, Solutions Marketing | Cisco Strategy, Incubation, And ApplicationsCisco Sep 2022 - Sep 2024San Jose, Ca, Us* Launched Cisco Applications blog channel – led blog and social media strategy, wrote and ghostwrote blogs – became fifth most viewed blog channel at Cisco (out of 38) * Created and led Reimagine Applications campaign CxO level messaging for its launch (one of Cisco’s four main campaigns) and wrote articles for Fast Company and Network World* Developed customer case studies for Carhartt and State of Indiana IOT, developed LinkedIn Live with Carhartt and Cisco Executive* Led creation of Forrester TEI study and value calculator for Cisco observability solutions* Led observability messaging for health care, public sector, manufacturing, finance and retail* Created developer messaging for Cisco Calisti service mesh manager -
Leader, Solutions Marketing For Support Services, Managed Services | Cisco CxCisco Jan 2021 - Sep 2022San Jose, Ca, Us* Led three-person team focused on Cisco’s $10B support and managed security services* Launched Secure Endpoint Pro – Cisco’s first managed EDR/XDR product and solution offer* Launched new SMB advisory service sold online - named the service, got analyst feedback, led targeted email marketing, led field and partner readiness and communications* Created social live video series "Inside Track" and trained peers on how to create shows* Created seller enablement collateral and executive and partner communications
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Leader, Webex Platform, Security And Competitive Marketing TeamCisco Jul 2019 - Jan 2021San Jose, Ca, Us* Led a team focused on Webex security, Federal government and competitive insights* Created Webex Security marketing practice and created new Webex Security web site * Wrote Cisco Webex security policy that CEO Chuck Robbins quoted verbatim on Mad Money with Jim Cramer, created Webex security advantage white paper * Launched new Webex extended security package and drove $10M in pipeline* Created messaging for Cisco Webex Single Platform Advantage, AI-driven cognitive collaboration, Webex security, Webex Control Hub, FedRAMP Webex for Government * Convinced Gartner to include security criteria in Meeting Solutions Magic Quadrant, wrote security whitepapers, wrote the UC Today Best Collaboration Platform winning submission* Ghostwrote executive blogs and press releases
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Leader, Product Marketing - Professional, Advisory, Customer Success And Upgrade ServicesServicenow Jan 2018 - Jul 2019Santa Clara, Ca, Us* Created messaging for new advisory service offers for helping customers upgrade* Created out-of-the-box implementation narrative for customers and partners* Owned all message and content creation, events, customer success stories and internal communications for a 600+ Professional Services organization* Revamped messaging, segmented the services portfolio, created ServiceNow Professional Services web page and named and marketed ServiceNow HealthScan* Brought new service offers to market, created internal training modules* Led all internal and external Professional Services comms including go-live program* Led naming for service offers, tools and internal company initiatives, created the company upgrade story and presented it extensively at customer events and customer webinars -
Head Of Saas And Services Marketing, Dell Emc Enterprise Content DivisionEnterprise Content Division, Emc Corp. May 2016 - Nov 2017Round Rock, Texas, Us* Led marketing team for Cloud Services, Professional Services, Education Services and Premium Technical Support* Led targeted campaigns to move customers from on-prem to SaaS solutions* Created new professional services offers* Worked closely with customers to create customer success stories and videos* Created thought leadership blogs, e-books, white papers and infographics * Led seller enablement and internal communications including companywide services newsletter, ghostwriting executive emails and producing executive video communications -
Senior Manager, Services Sales Enablement Team And Corporate CommunicationsCisco Sep 2006 - May 2016San Jose, Ca, Us* Led global four-person team that educated sellers about new services * Produced LaunchCast – an internal and partner seller enablement webcast with executive interviews, product demos and win stories* Wrote, produced and starred in joint marketing demo videos with partners to drive adoption of Cisco Services and partner tools* Implemented a web-based one-stop shop for sales enablement tools, collateral, and sales incentives – contributed $100M in pipeline first year* Led Smart Services Academy – an on-demand eLearning sales training program, 5,000+ internal and 3,000 partner registrants in the first six months* Worked with analysts on ROI whitepapers and provided sales training for ROI tools* Ghostwrote executive communications and produced executive sales videos
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Product Marketing Manager, Proposals, Healthcare, Public SectorSap Successfactors Aug 2005 - Sep 2006South San Francisco, California, Us* Managed all RFP response submissions and outbound proposals* Created messaging and seller enablement for healthcare and the public sector* As one of three main SaaS businesses at the time, (the other two being NetSuite and Salesforce), I wrote the narrative on why customers should trust SaaS security* Analyzed customer RFP requests to help determine and prioritize new software features* Wrote the company's environmental policy
Frank Lynn Skills
Frank Lynn Education Details
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California State University, ChicoPolitical Science -
California State University, ChicoInternational Relations
Frequently Asked Questions about Frank Lynn
What company does Frank Lynn work for?
Frank Lynn works for Netapp
What is Frank Lynn's role at the current company?
Frank Lynn's current role is Services Portfolio Growth Manager.
What is Frank Lynn's email address?
Frank Lynn's email address is fr****@****bal.net
What is Frank Lynn's direct phone number?
Frank Lynn's direct phone number is +151038*****
What schools did Frank Lynn attend?
Frank Lynn attended California State University, Chico, California State University, Chico.
What skills is Frank Lynn known for?
Frank Lynn has skills like Leadership, Product Marketing, Solution Selling, Positioning, Sales Process, Content Localization, Strategic Partnerships, Selling Skills, Value Selling Platform, Sales, Messaging, Thought Leadership.
Who are Frank Lynn's colleagues?
Frank Lynn's colleagues are Anjali Patil, Edwin Lindeman, Gerald Jackson, Chris Miller, Robert Chippendale, Komal Chadha, Kartik Venugopal.
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