Digital Marketing enthusiast and professional with a strong background in the entertainment industry. The last 14 years I worked on performance marketing, branding and influencer campaigns, on a global scale, with focus on US and EU markets. My hands on mentality enabled me building strong teams up to the point that they steered themselves independently. I am strongly engaged with people developing the Dutch esports market (Asterion esports) and love to participate in growing the video game industry and widen the applicability of measurable marketing practices.Coming from an analytical background at market research companies like Ipsos and Oxyme, I also had the opportunity to experience various departments within an online marketing agency (iQU). Understanding the macro and micro level of their business enabled me to lead their publishing and media acquisition activities. With 2 teams of each 10 people we made sure that our publishing partners get the support they deserve and game developers the exposure they are seeking for. My focus in the last 14 years was performance marketing and paid digital marketing. I built an extensive network and knowledge when it comes to planning and setting up campaigns on a variety of platforms and channels (SEA, Social, Search, RTB and Display, Affiliate, Influencer). I believe in the power of measuring performance and especially marketing performance and look forward to apply and widen my knowledge in new fields.
Listed skills include Online Advertising, Social Media Marketing, Social Media, Advertising, and 38 others.