Founded and operated 3-6 person UX design agency in Silicon Valley, now in Lake Oswego, Oregon. Established a design collaboration process which allowed us to innovate within large, market-leading product teams and lean start-ups with repeatable success.NOTABLE ACHIEVEMENTS:PayPalLed major redesign for the Send Money flow, including a successful UK-based research and beta launch and subsequent global release. LinkedInWorked with co-founder to conceptualize, design and test new “Connections” page and process for importing contacts.eBayLed UX design for eBay’s Live Auctions platform. Created multiple apps for auctioneers and bidders.Walmart.comDesign Advisor for Walmart.com’s global platform redesign.Yahoo!Led UX design for multiple initiatives at Yahoo! Created product concepts for Travel, Flights and Hotel booking and Y! Member Center.MasterCardLed product design for MasterCard's new web-based financial visualization tool.STARTUP ACQUISITIONS:Launch Design has led UX strategy, prototype design and usability testing for over 27 startups. Our startup clients have been acquired by Disney, Shopify, Groupon, Nestle and others.

Author/Instructor for course titled, "UX Design for Web Applications" Co-authored/Instructor for course titled, "User Centered Design Fundamentals"

Helped establish the mission and goals for the launch of a new professional organization, which became the world’s largest interaction design org (100k members).

First in-house information architect, helped elevate Walmart.com from relative obscurity to a top-10 visited website in 3 years w/5x revenue growth. Led product design for large-scale products including website checkout, touch-screen kiosks, mobile and photo. Helped UX team standardize design process and cross-functional collaboration.

Led redesign of retail site that resulted in overnight 2x jump in conversions and revenue, named ZDNet top 10 eCommerce site for Feb 2000.