Director International Consumer Marketing
CurrentResponsible for leading the consumer marketing strategy and performance across international markets for the Royal Caribbean brand.
May 2024 - Present
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Frank R. Email & Phone Number
Global Marketing Director | Driving Growth Through CRM, Analytics & Performance Marketing in the Cruise Industry.
at
Royal Caribbean Group
1 work email found
@bupaglobal.com
9 phones found area 806, 630, 561, 207, 917, 305, and 800
LinkedIn matched
✓ Verified Jun 2026
4 data sources
Profile completeness 100%
Current company
Role
Global Marketing Director | Driving Growth Through CRM, Analytics & Performance Marketing in the Cruise Industry.
Location
Miami-Fort Lauderdale Area, United States, United States
Company size
Who is Frank R.? Overview
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Quick answer
Frank R. is listed as Global Marketing Director | Driving Growth Through CRM, Analytics & Performance Marketing in the Cruise Industry. at Royal Caribbean Group, a company with 19513 employees, based in Miami-Fort Lauderdale Area, United States, United States. AeroLeads shows a work email signal at bupaglobal.com, phone signal with area code 806, 630, 561, 207, 917, 305, 800, and a matched LinkedIn profile for Frank R..
Frank R. previously worked as Director International Consumer Marketing at Royal Caribbean Group and Senior Manager Integrated Marketing - Paid Media at Sunnova Energy. Frank R. holds Ai-Driven Digital Marketing Online Short Course, Marketing from Northwestern University - Kellogg School Of Management.
Company email context
Email format at Royal Caribbean Group
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*@bupaglobal.com
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AeroLeads found 1 current-domain work email signal for Frank R.. Compare company email patterns before reaching out.
Profile bio
About Frank R.
An analytical, results-driven leader with over 15 years of experience in Digital Marketing, Demand and Lead Generation, I excel at leveraging data and technology to drive business growth across B2C and B2B sectors such as consumer electronics, travel, and healthcare.In my current role, I lead a wide array of projects, ranging from enriching and optimizing lead generation programs through platforms like DNB and ZoomInfo to the development of global marketing performance dashboards and promoting lead management standardization across various global regions. I've played a leadership role in implementing Salesforce Einstein Lead Scoring - a powerful AI tool that has significantly improved lead conversion rates and new growth opportunities.In addition to hands-on projects, I provide strategic direction across global regions, harnessing insights from platforms like Salesforce, Google Analytics, and ZoomInfo MarketingOS to formulate and propel growth strategies. My proficiency in cross-functional leadership, digital strategy, and lead generation supports my proven track record of boosting revenues domestically and internationally. My expertise with CRM systems like Salesforce and HubSpot enables me to maximize customer relationship management and stimulate business growth.Armed with a comprehensive understanding of search engine marketing, demand generation, eCommerce, business development, customer acquisition, UX, and analytics, I thrive in driving business success from a strategic and tactical standpoint. My passion is deeply rooted in connecting with customers on a human level and using data-driven insights to inform day-to-day and long-term strategic decisions. I look forward to leveraging these skills to take on new challenges and opportunities in the digital marketing landscape.
Listed skills include Digital Marketing, Email Marketing, Sem, Lead Generation, and 46 others.
Current workplace
Frank R.'s current company
Company context helps verify the profile and gives searchers a useful next step.
Royal Caribbean Group
8 roles
Frank R. work experience
A career timeline built from the work history available for this profile.
Senior Manager Integrated Marketing - Paid Media
Lead the end-to-end planning, development, execution, and performance reporting of strategic, multi-channel paid media programs and key marketing initiatives.
Aug 2023 - May 2024
Executive Director Of Digital Crm & Lead Generation
As the Executive Director of Digital CRM & Lead Generation at Johnson Controls, I led the development of scalable lead generation programs across various paid and organic channels, focusing on driving high-quality lead volume to meet acquisition targets and enhance marketing efficiency.Executed marketing automation programs and best practices, thereby.
Jun 2022 - Jul 2023
Head Of Digital Marketing
In my role at Bupa Global, I spearheaded the digital and e-commerce sales and marketing strategy for the company's medical and travel insurance acquisition programs in the Latin America and European Union markets.Deployed growth-oriented marketing plans across various global regions and paid channels, focusing on driving high-quality lead volume to meet.
Jan 2022 - Jun 2022
Head Of Digital Marketing And Sales
Designed, deployed, and led a robust customer acquisition program across various digital channels including Pay-Per-Click (PPC), social media, and programmatic advertising.Led a cross-functional digital marketing team, achieving significant returns on media investments and consistently delivering on annual sales and revenue targets.Pioneered direct.
Mar 2020 - Feb 2022
Head Of Direct Acquisition, Planning And Development
Spearheaded digital marketing and direct acquisition of medical and travel insurance programs across multiple LATAM and global markets, securing double-digit year-over-year growth in sales and revenue.Crafted and executed an audience segmentation strategy to acquire and convert high-net-worth medical and travel insurance clients in Central and South.
Oct 2014 - Mar 2020
Director Digital Marketing
As the Director of Digital Marketing, I led the efforts of multiple internal and external marketing and technology teams, successfully achieving multi-million-dollar revenue and customer acquisition targets.Championed the development of all digital acquisition and performance marketing programs, as well as social media initiatives. These efforts were.
Dec 2007 - Feb 2014
Manager, Digital Marketing
Steered the digital marketing, eCommerce, and new customer acquisition programs for Carnival Cruise Lines (Carnival.com) in North America, driving substantial market growth.Supervised digital media and marketing initiatives for Carnival Cruise Lines, continuously optimizing program efficiency and fostering revenue growth, consistently meeting and exceeding.
Aug 2001 - Dec 2007
Team & coworkers
Colleagues at Royal Caribbean Group
Other employees you can reach at rcgcareers.com. View company contacts for 19513 employees →
RB
Rajesh Bhagavathi
Colleague at Royal Caribbean GroupTamil Nadu, India, India
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IJ
Irelyn Jose
Colleague at Royal Caribbean GroupCentral Luzon, Philippines, Philippines
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EC
Eunise Castro
Colleague at Royal Caribbean GroupDominican Republic, Dominican Republic
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ID
Inry Damima
Colleague at Royal Caribbean GroupMinahasa Regency, North Sulawesi, Indonesia, Indonesia
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RS
Reggy Sevilla
Colleague at Royal Caribbean GroupFujairah Emirate, United Arab Emirates, United Arab Emirates
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SA
Seela Amara
Colleague at Royal Caribbean GroupDoha, Qatar, Qatar
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JC
John Carlo Abalos
Colleague at Royal Caribbean GroupMiami, Florida, United States, United States
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KA
Kamrul Ahmed
Colleague at Royal Caribbean GroupSylhet, Sylhet, Bangladesh, Bangladesh
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VM
Victor Manuel Canche Dzul
Colleague at Royal Caribbean GroupMรฉrida, Yucatรกn, Mexico, Mexico
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CC
Charles Capinpin
Colleague at Royal Caribbean GroupPhilippines, Philippines
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Rajesh Bhagavathi
Colleague at Royal Caribbean GroupTamil Nadu, India, India
View →
IJ
Irelyn Jose
Colleague at Royal Caribbean GroupCentral Luzon, Philippines, Philippines
View →
EC
Eunise Castro
Colleague at Royal Caribbean GroupDominican Republic, Dominican Republic
View →
ID
Inry Damima
Colleague at Royal Caribbean GroupMinahasa Regency, North Sulawesi, Indonesia, Indonesia
View →
RS
Reggy Sevilla
Colleague at Royal Caribbean GroupFujairah Emirate, United Arab Emirates, United Arab Emirates
View →
SA
Seela Amara
Colleague at Royal Caribbean GroupDoha, Qatar, Qatar
View →
JC
John Carlo Abalos
Colleague at Royal Caribbean GroupMiami, Florida, United States, United States
View →
KA
Kamrul Ahmed
Colleague at Royal Caribbean GroupSylhet, Sylhet, Bangladesh, Bangladesh
View →
VM
Victor Manuel Canche Dzul
Colleague at Royal Caribbean GroupMรฉrida, Yucatรกn, Mexico, Mexico
View →
CC
Charles Capinpin
Colleague at Royal Caribbean GroupPhilippines, Philippines
View →
3 education records
Frank R. education
Ai-Driven Digital Marketing Online Short Course, Marketing
Master Of Business Administration - Mba, Business Administration And Management, General
Bachelor Of Arts - Ba, Economics
FAQ
Frequently asked questions about Frank R.
Quick answers generated from the profile data available on this page.
What company does Frank R. work for?
Frank R. works for Royal Caribbean Group.
What is Frank R.'s role at Royal Caribbean Group?
Frank R. is listed as Global Marketing Director | Driving Growth Through CRM, Analytics & Performance Marketing in the Cruise Industry. at Royal Caribbean Group.
What is Frank R.'s email address?
AeroLeads has found 1 work email signal at @bupaglobal.com for Frank R. at Royal Caribbean Group.
What is Frank R.'s phone number?
AeroLeads has found 9 phone signal(s) with area code 806, 630, 561, 207, 917, 305, 800 for Frank R. at Royal Caribbean Group.
Where is Frank R. based?
Frank R. is based in Miami-Fort Lauderdale Area, United States, United States while working with Royal Caribbean Group.
What companies has Frank R. worked for?
Frank R. has worked for Royal Caribbean Group, Sunnova Energy, Johnson Controls, Bupa Global, and Adt.
Who are Frank R.'s colleagues at Royal Caribbean Group?
Frank R.'s colleagues at Royal Caribbean Group include Rajesh Bhagavathi, Irelyn Jose, Eunise Castro, Inry Damima, and Reggy Sevilla.
How can I contact Frank R.?
You can use AeroLeads to view verified contact signals for Frank R. at Royal Caribbean Group, including work email, phone, and LinkedIn data when available.
What schools did Frank R. attend?
Frank R. holds Ai-Driven Digital Marketing Online Short Course, Marketing from Northwestern University - Kellogg School Of Management.
What skills is Frank R. known for?
Frank R. is listed with skills including Digital Marketing, Email Marketing, Sem, Lead Generation, Online Advertising, Web Analytics, Online Marketing, and Ppc.
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