Frank R. Email & Phone Number

Miami, Florida, United States

Responsible for leading the consumer marketing strategy and performance across international markets for the Royal Caribbean brand.

Miami, Florida, United States

Lead the end-to-end planning, development, execution, and performance reporting of strategic, multi-channel paid media programs and key marketing initiatives.

Miami, Florida, United States

As the Executive Director of Digital CRM & Lead Generation at Johnson Controls, I led the development of scalable lead generation programs across various paid and organic channels, focusing on driving high-quality lead volume to meet acquisition targets and enhance marketing efficiency.Executed marketing automation programs and best practices, thereby streamlining operations and augmenting efficiency and productivity across all global marketing teams.Built and executed global marketing analytics dashboards, driving transparency, productivity, and efficiency throughout the marketing organization.Championed and executed a global visitor intelligence program, a strategic initiative significantly impacting lead generation targets and growth objectives.Spearheaded the deployment of Einstein CRM analytics for lead scoring to understand patterns and trends better and provide actionable insights for sales and marketing.Optimized lead generation funnels, resulting in a notable increase in lead volume and enhancement in lead quality.Led a global harmonization and lead management strategic initiative, creating standards for lead status, sources, scoring, and campaign management processes across the enterprise.Deployed data enrichment and lead nurturing programs and platforms, boosting customer engagement and retention.

Miami, Florida, United States

In my role at Bupa Global, I spearheaded the digital and e-commerce sales and marketing strategy for the company's medical and travel insurance acquisition programs in the Latin America and European Union markets.Deployed growth-oriented marketing plans across various global regions and paid channels, focusing on driving high-quality lead volume to meet acquisition targets and enhance marketing efficiency.

Miami, Florida, United States

Designed, deployed, and led a robust customer acquisition program across various digital channels including Pay-Per-Click (PPC), social media, and programmatic advertising.Led a cross-functional digital marketing team, achieving significant returns on media investments and consistently delivering on annual sales and revenue targets.Pioneered direct acquisition and digital marketing programs supporting Latin American regional and local medical insurance and healthcare operations.Built the Global Marketing performance dashboards to consolidate marketing data across regions.Administered digital media acquisition investments, effectively monitoring business-critical KPIs such as Return on Ad Spend (ROAS), profit margins, Cost Per Acquisition (CPA), Cost Per Sale (CPS), Life Time Value (LTV), and funnel conversion rates.Successfully negotiated, selected, and managed high-performing cross-functional digital agency teams, ensuring optimal output and value for investments.

Miami, Florida, United States

Spearheaded digital marketing and direct acquisition of medical and travel insurance programs across multiple LATAM and global markets, securing double-digit year-over-year growth in sales and revenue.Crafted and executed an audience segmentation strategy to acquire and convert high-net-worth medical and travel insurance clients in Central and South America, resulting in an acceleration of year-over-year growth by over 100%.Implemented user experience best practices across all digital acquisition and e-commerce funnels, significantly enhancing sales conversion rates.Devised and deployed a marketing technology strategy, effectively consolidating and integrating media, CRM, and digital analytics platforms. This strategic move led to improved operational efficiency, a substantial reduction in CPA, and a maximization of ROI.

Boca Raton, Florida, United States

As the Director of Digital Marketing, I led the efforts of multiple internal and external marketing and technology teams, successfully achieving multi-million-dollar revenue and customer acquisition targets.Championed the development of all digital acquisition and performance marketing programs, as well as social media initiatives. These efforts were integral in supporting ADT’s commercial and residential revenue growth endeavors.

Miami, Florida, United States

Steered the digital marketing, eCommerce, and new customer acquisition programs for Carnival Cruise Lines (Carnival.com) in North America, driving substantial market growth.Supervised digital media and marketing initiatives for Carnival Cruise Lines, continuously optimizing program efficiency and fostering revenue growth, consistently meeting and exceeding strategic and tactical business objectives.Directed high-visibility digital marketing projects, including the launch of Carnival’s first-ever comprehensive email marketing program, which reached millions of prospects and booked guests, significantly enhancing customer engagement.Cultivated and mentored a high-performing digital marketing team, infusing efficiency, creativity, and a results-oriented approach.

Ai-Driven Digital Marketing Online Short Course, Marketing

Master Of Business Administration - Mba, Business Administration And Management, General

Bachelor Of Arts - Ba, Economics