Frank R. Email and Phone Number
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Frank R. personal email
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Frank R. phone numbers
An analytical, results-driven leader with over 15 years of experience in Digital Marketing, Demand and Lead Generation, I excel at leveraging data and technology to drive business growth across B2C and B2B sectors such as consumer electronics, travel, and healthcare.In my current role, I lead a wide array of projects, ranging from enriching and optimizing lead generation programs through platforms like DNB and ZoomInfo to the development of global marketing performance dashboards and promoting lead management standardization across various global regions. I've played a leadership role in implementing Salesforce Einstein Lead Scoring - a powerful AI tool that has significantly improved lead conversion rates and new growth opportunities.In addition to hands-on projects, I provide strategic direction across global regions, harnessing insights from platforms like Salesforce, Google Analytics, and ZoomInfo MarketingOS to formulate and propel growth strategies. My proficiency in cross-functional leadership, digital strategy, and lead generation supports my proven track record of boosting revenues domestically and internationally. My expertise with CRM systems like Salesforce and HubSpot enables me to maximize customer relationship management and stimulate business growth.Armed with a comprehensive understanding of search engine marketing, demand generation, eCommerce, business development, customer acquisition, UX, and analytics, I thrive in driving business success from a strategic and tactical standpoint. My passion is deeply rooted in connecting with customers on a human level and using data-driven insights to inform day-to-day and long-term strategic decisions. I look forward to leveraging these skills to take on new challenges and opportunities in the digital marketing landscape.
Royal Caribbean Group
View- Website:
- rcgcareers.com
- Employees:
- 19513
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Director International Consumer MarketingRoyal Caribbean Group May 2024 - PresentMiami, Florida, United StatesResponsible for leading the consumer marketing strategy and performance across international markets for the Royal Caribbean brand.
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Senior Manager Integrated Marketing - Paid MediaSunnova Energy Aug 2023 - May 2024Miami, Florida, United StatesLead the end-to-end planning, development, execution, and performance reporting of strategic, multi-channel paid media programs and key marketing initiatives. -
Executive Director Of Digital Crm & Lead GenerationJohnson Controls Jun 2022 - Jul 2023Miami, Florida, United StatesAs the Executive Director of Digital CRM & Lead Generation at Johnson Controls, I led the development of scalable lead generation programs across various paid and organic channels, focusing on driving high-quality lead volume to meet acquisition targets and enhance marketing efficiency.Executed marketing automation programs and best practices, thereby streamlining operations and augmenting efficiency and productivity across all global marketing teams.Built and executed global marketing analytics dashboards, driving transparency, productivity, and efficiency throughout the marketing organization.Championed and executed a global visitor intelligence program, a strategic initiative significantly impacting lead generation targets and growth objectives.Spearheaded the deployment of Einstein CRM analytics for lead scoring to understand patterns and trends better and provide actionable insights for sales and marketing.Optimized lead generation funnels, resulting in a notable increase in lead volume and enhancement in lead quality.Led a global harmonization and lead management strategic initiative, creating standards for lead status, sources, scoring, and campaign management processes across the enterprise.Deployed data enrichment and lead nurturing programs and platforms, boosting customer engagement and retention. -
Head Of Digital MarketingBupa Global Jan 2022 - Jun 2022Miami, Florida, United StatesIn my role at Bupa Global, I spearheaded the digital and e-commerce sales and marketing strategy for the company's medical and travel insurance acquisition programs in the Latin America and European Union markets.Deployed growth-oriented marketing plans across various global regions and paid channels, focusing on driving high-quality lead volume to meet acquisition targets and enhance marketing efficiency. -
Head Of Digital Marketing And SalesBupa Global Mar 2020 - Feb 2022Miami, Florida, United StatesDesigned, deployed, and led a robust customer acquisition program across various digital channels including Pay-Per-Click (PPC), social media, and programmatic advertising.Led a cross-functional digital marketing team, achieving significant returns on media investments and consistently delivering on annual sales and revenue targets.Pioneered direct acquisition and digital marketing programs supporting Latin American regional and local medical insurance and healthcare operations.Built the Global Marketing performance dashboards to consolidate marketing data across regions.Administered digital media acquisition investments, effectively monitoring business-critical KPIs such as Return on Ad Spend (ROAS), profit margins, Cost Per Acquisition (CPA), Cost Per Sale (CPS), Life Time Value (LTV), and funnel conversion rates.Successfully negotiated, selected, and managed high-performing cross-functional digital agency teams, ensuring optimal output and value for investments.
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Head Of Direct Acquisition, Planning And DevelopmentBupa Global Oct 2014 - Mar 2020Miami, Florida, United StatesSpearheaded digital marketing and direct acquisition of medical and travel insurance programs across multiple LATAM and global markets, securing double-digit year-over-year growth in sales and revenue.Crafted and executed an audience segmentation strategy to acquire and convert high-net-worth medical and travel insurance clients in Central and South America, resulting in an acceleration of year-over-year growth by over 100%.Implemented user experience best practices across all digital acquisition and e-commerce funnels, significantly enhancing sales conversion rates.Devised and deployed a marketing technology strategy, effectively consolidating and integrating media, CRM, and digital analytics platforms. This strategic move led to improved operational efficiency, a substantial reduction in CPA, and a maximization of ROI.
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Director Digital MarketingAdt Dec 2007 - Feb 2014Boca Raton, Florida, United StatesAs the Director of Digital Marketing, I led the efforts of multiple internal and external marketing and technology teams, successfully achieving multi-million-dollar revenue and customer acquisition targets.Championed the development of all digital acquisition and performance marketing programs, as well as social media initiatives. These efforts were integral in supporting ADT’s commercial and residential revenue growth endeavors. -
Manager, Digital MarketingCarnival Cruise Line Aug 2001 - Dec 2007Miami, Florida, United StatesSteered the digital marketing, eCommerce, and new customer acquisition programs for Carnival Cruise Lines (Carnival.com) in North America, driving substantial market growth.Supervised digital media and marketing initiatives for Carnival Cruise Lines, continuously optimizing program efficiency and fostering revenue growth, consistently meeting and exceeding strategic and tactical business objectives.Directed high-visibility digital marketing projects, including the launch of Carnival’s first-ever comprehensive email marketing program, which reached millions of prospects and booked guests, significantly enhancing customer engagement.Cultivated and mentored a high-performing digital marketing team, infusing efficiency, creativity, and a results-oriented approach.
Frank R. Skills
Frank R. Education Details
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Business Administration And Management, General -
Economics
Frequently Asked Questions about Frank R.
What company does Frank R. work for?
Frank R. works for Royal Caribbean Group
What is Frank R.'s role at the current company?
Frank R.'s current role is Global Marketing Director | Driving Growth Through CRM, Analytics & Performance Marketing in the Cruise Industry..
What is Frank R.'s email address?
Frank R.'s email address is fr****@****bal.com
What is Frank R.'s direct phone number?
Frank R.'s direct phone number is +180654*****
What schools did Frank R. attend?
Frank R. attended Northwestern University - Kellogg School Of Management, University Of Tampa, University Of Rhode Island.
What are some of Frank R.'s interests?
Frank R. has interest in Triathlon, Economic Empowerment, Politics, Boating And Kayaking, Environment, Education, Scuba Diving, Cycling, Science And Technology, Running.
What skills is Frank R. known for?
Frank R. has skills like Digital Marketing, Email Marketing, Sem, Lead Generation, Online Advertising, Web Analytics, Online Marketing, Ppc, Digital Strategy, Social Media, Advertising, Seo.
Who are Frank R.'s colleagues?
Frank R.'s colleagues are Juan Paolo Gutierrez, Navin Chawla, Hamid Patel, Mukesh Maurya, Fernando Javier Ortega Solis, Dybhora Mae Razon, Antonio Sentic.
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Frank R [L.I.O.N]
Pharma Recruiting Excellence: 2+ Years Of Proven Experience | "𝗛𝗲𝗮𝗱𝗵𝘂𝗻𝘁𝗲𝗿" 𝐎𝐧 𝐚 𝐦𝐢𝐬𝐬𝐢𝐨𝐧 𝐭𝐨 𝐑𝐞𝐜𝐫𝐮𝐢𝐭 𝐭𝐡𝐞 𝐑𝐢𝐠𝐡𝐭 𝐑𝐞𝐬𝐨𝐮𝐫𝐜Blythewood, Sc -
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