- Establish eBC launch governance in alignment with Launch Excellence (LEX) methodology, collaborating closely with the LEX team to integrate best practices and tools, including the Launch Playbook and new PM onboarding resources.- Lead agenda setting and follow-up efforts for eBC Launch Readiness Reviews (LRRs), coordinating updates on key milestones, action items, and dashboard progress for launch and post-launch execution.- Enhance the Launch Playbook by aligning topics for mBC & eBC Product Strategy with the Integrated Product Strategy Team (IPST) and functional deep dives ensuring strategic focus and cross-functional alignment.- Manage project oversight for launch governance, including timelines, leadership, and cross-functional sub-workstream execution.

20+ years of solutions in Strategic Data & Analytics, Digital Marketing and Technology Innovation.

- Established and expanded the Digital Services division, tripling digital business revenue and securing our first Digital Agency of Record status.- Engineered and implemented a MarTech stack, spearheading the development of a custom AI insights platform to enhance data-driven marketing capabilities.- Directed the AI Innovation Task Force, performing a thorough cross-departmental analysis to pinpoint and leverage AI-driven efficiencies and growth opportunities.- Orchestrated the overhaul of a client’s Salesforce Ecosystem, seamlessly integrating marketing and sales efforts into one platform with personalized dashboards for leadership, sales, and marketing teams.

- Accelerated agency business growth from $1M to $6M within one fiscal year and 50% growth in year two- Pioneered marketing communications strategies that significantly enhanced the agency’s market footprint within a highly competitive landscape.

- Launched a crowd-sourcing social media fundraising app, securing Microsoft for Startups sponsorship, and established a robust advisory board.- Bootstrapped app creation, launched first fundraising campaign, developed logo and created branding.

- Spearheaded the Erelzi product launch, coordinating across 12+ workstreams and ensuring flawless execution through proactive risk assessments and strategic milestone management.

- Developed and implemented strategic dashboards for monitoring clinical trials, enhancing decision-making processes across medical franchises.- Built a specialized data warehouse integrating multiple data sources, significantly enhancing competitive intelligence and strategic insights.

- Led the successful launch of EPiServer CMS, improving content management processes for over 85 professional and patient web properties.- Directed comprehensive training programs for internal teams and external partners, ensuring seamless platform adoption and functionality.

- Revitalized existing proprietary HCP Communications and eDetailing platform, tripling sales and solidifying the company’s industry leadership.- Successfully negotiated and oversaw the sale of Group DCA to Haymarket Media, following substantial business growth and product innovation.

- Achieved a 33% growth in client portfolio through strategic account management and innovative digital marketing strategies, surpassing revenue and profit targets.- 33% portfolio growth in 6 months with a large new client win. Achieved all revenue and margin targets.

- Strategically refined product offerings to better meet the online communication and collaboration needs of health professionals and healthcare institutions.- Successfully expanded client relationships and secured new partnerships, significantly increasing user adoption and engagement across the platform.- Championed the integration of regulated social media communication for physicians, educating clients on best practices and helping to establish robust social media guidelines to enhance professional interactions and compliance.

- Established and expanded digital services, increasing digital revenue streams to constitute 25% of total agency revenue within 18 months.- Championed digital integration across strategic planning and creative processes, enhancing overall service delivery.

- Engineered the strategic direction for digital services, growing annual revenues from $500K to $6M in just two years.- Established offshore partnerships to optimize operational costs and enhance organizational agility, contributing to significant profit margins.- Achieved the highest employee satisfaction rate among over 175 companies within Omnicom in 2006, reflecting effective leadership and a positive work culture.

- Managed 100+ technology consultants, driving business development and client relations across 10 locations in NYC.- Spearheaded strategic solutions that significantly enhanced client profitability and business process efficiency.