Frank Verhulsdonck Email & Phone Number

VIM Group brings and keeps brands in top condition. We conduct control regarding the marketing and communication channels and their supporting processes and programmes. Brands become more powerful, more efficient and are visually improved. Core activities: rebranding- and corporate design implementation, brand- and corporate design management, optimisation of marketing and communication processes. We do this for divergent brands and organisations, profit and nonprofit from small to large.

Weesp, Provincie Noord-Holland, Nederland

Ik ben verantwoordelijk geweest voor de totale merktransitie van alle automaten van ABNAMRO, Rabo en ING naar Geldmaat. Opzet van rebrandingsorganisatie en rebrandingsprocessen.. Doorontwikkeling ontwerp naar fysieke merkdealers, prototyping, selectie productie- en installatiepartners, totale productie-, implementatie-, installatie- en opleveringsprogramma. Uiteindelijk 3000 lokaties gerealiseerd.

Interim Manager for rebranding-, brand management- and business development projects for large international companies and in the SME market.- Rebranding projects: successful preparation and execution of rebranding projects and projects in the area of corporate identity for several national and international companies like TNT Post, TNT Freight Management, VolkerWessels, Vebego, Julius Bär, TNT Express and ING- Brand management: development and execution of brand activation programs and brand development projects of a number of FMCG brands (Farm Frites, Friesland Foods Professional)- Marketing strategy and business development: successfully developed brand- and marketing strategies, positioning statements, and business development- and partner strategies for several SME enterprisesFor detailed information a detailed portfolio is available on request.

Amsterdam En Omgeving, Nederland

NykampNyboer makes sure that their client's brand promise is conveyed clearly and helps them to provide the best possible evidence that they are delivering on it by managing and improving brands both at the front end (moments of contact) and the back end (programmes and processes) of the organisation. In a mixed role of senior project manager/consultant I was responsible for: - implementation and management of the brand identity of medium sized and large international companies and optimizing related marketing and communication processes;- successful overall project management and realization of several brand- and corporate identity projects with big impact, from initiation/start up to final delivery across all brand carriers within time, budget and quality frames; managing design agencies, led big project teams of externals and in-house coordinators, designmanagementExecuted projects: DE Master Blenders 1753 (14 countries), De Lage Landen, NS, PostNL, ING Insurance Offices, SCA, Inholland University , province of Noord Brabant, Summa College.

Initiation and implementation of a new international marketingstrategy: further development existing trade marketing concept, new marketingstrategy for consumers, branding and marketing communication, increasing customer satisfaction . Implementation of an integrated marketing management report with marketing KPI’s; development of training, support and brand tools to sales department and regional teams resulting in more successful sales promotions.

Executed market research and processing of the results in a marketing plan towards the dealers for an agent of luxury furniture; Mapped the demand side of the cinema market; Inventoried relevant product-market combinations and built a structured account approach for an agency specialized in business consulting

Successful execution of all marketing activities related to subscriptions within the Consumer segment. Responsible for the marketing strategy, annual plans and commercial products / services portfolio. P&L responsible for propositions.

Successfully led one of Heinekens sales units in the out of home sector. P&L responsible. Core functions of this unit were sales, regional marketing, account- and customer administration and logistics. Development and implementation of regional business plan focussing on increasing market position, revenue , cost, assortments and brands.

International marketing of a productdivision; developing marketingstrategy based on stretegic research, product- and packaginginnovation, marketing communication, advertising, branding and sales promotions.

Various commercial assignments on marketing (brand- and product management), sales and staff level. Member commercial management team. Responsible for productmarketing, productintroductions, packaging, sales promotion, innovation, advertising AtL and BtL, new business development, corporate rebranding project.

Masters, Economics

1983 - 1989 : Bedrijfseconomie met specialisatie (strategische) marketing

Yes, Marketing