Frank Verna Email & Phone Number

United States

Tropitone is of the one of the most respected brands in the outdoor furniture industry since 1954.My responsibility is to build on the legacy and lead our team in writing the next chapter in our storied history of exceeding expectations in the commercial and residential channels in all facets of the customer experience.

Vista, California, United States

Joined Hooker Furnishings as the VP of Sales shortly after the acquisition of Sunset West- a premium brand of outdoor furnishings based in Vista, CA. My primary role was to integrate Sunset West to the portfolio of Hooker brands and position the brand for growth in all segments.In April of 2023, my role expanded to include all Hooker Case Goods and Custom.

Irvine, California

Oversaw the continued development and growth of the Tropitone and Castelle brands in the retail channel totaling over $100 million in 2021. Success was attained by focusing on creating sustainable, mutually profitable partnerships with resellers devoted to providing consumers with the best purchase and ownership experience in the outdoor furniture.

Irvine, CA

Brown Jordan has been the leader in luxury outdoor furniture since 1945. Our manufacturing processes allow us to bring unique products to market that meet the needs of designers and consumers. Each piece is made with an attention to detail that is unmatched in the outdoor furniture industry.My responsibilities include:Develop and cultivate partnerships.

Irvine, CA

Tropitone crafts commercial quality furniture that is durable enough for a cruise ship yet beautiful enough for your backyard. Tropitone manufactures hand-made pieces available in 19 finishes and over 200 fabrics in two domestic factories in Sarasota, FL and Irvine, CA. Tropitone has been recognized as the industry leader in comfort, quality and.

Responsibilities:Cultivated and developed relationships with specialty outdoor furniture retailers in GA,AL,TN,MS,KY. Formulated marketing plans with retail partners designed to generate sales while building the brand recognition for Tropitone as well as the retailer.Responsible for training salespeople on Tropitone Product Knowledge as well general sales.

Responsible for the distribution and sales of Brown Jordan Furniture through specialty outdoor furniture retailers in Southern California.Increased sales by approximately 125% from 8/02- 7/04 in Southern California (San Diego, Orange and Riverside Counties).

Managed a fleet of one hundred cars efficiently to ensure maximum revenue from each unit at a branch in Coronado, CA.Motivated and trained salespeople to sell protection packages for vehicles.Developed relationships with local hotels and auto body shops to provide rental cars for clients.