1. Developing media strategies and managing athletes /IP event/branding campaigns from planning to execution2. Managing media relationships and developing strategic partnership with key media channels, including social media, we-media, live stream media and video-sharing media，etc3. Evaluating media results and improving the performance4. Explore new media channels and seize current media trendKey projects and campaigns: REnextop Boxing League（national） / REnextop Asia Surf Tour / REnextop X-Sports Photography Competition / QQ KanDian Summer Extreme Sports Event

1. Managed Cooking Experience consumer activity campaigns from concept, strategies, to execution2. Developed marketing proposal for various products and brands， such as offline promotion for Japanese Inaniwa Udon，book publishing activity for CITIC Press， upgrading proposal for K11’s Zona Fresca（gourmet area）.3. KOLs cooperation and contract drafting.4. Media communications for Cook & Book‘s grand opening

1. Worked with project leader on social media (Weibo, Wechat) planning and content creation2. Participated in digital communication campaigns, through planning, execution and result evaluation. Such as EPR campaign for Bausch + Lomb, new product launch campaign for Dyson, etc.3. KOLs & new communities management， Media platform cooperation （such as Guokr）Clients ：Bausch + Lomb，Caltrate，Dyson

Interim Management Solutions (IMS) is an Executive Search services boutique and the leading Interim Management provider in China. It is an arm of JMGemini, one of the first HR and Recruitment companies to set up in China 20 years ago this year.1. Responsible for the company’s prime account of professional social network to search candidate，meanwhile conducting various interactive activities as well as manage the Company’s brand image which provides good company visibility and brings potential business opportunities. 2. Provided weekly report regarding various MNCs‘ activities in China based on internet research and approach potential clients through professional social network to conduct BD activities. 3. Assisted to translate various documents when needed (such as PPT, contract, Employee Handbook of the Company, etc.) 4. Dispatched temp assignments as required (Interpretation projects mainly). 

1. Worked closely with two directors on various sourcing projects  2. Supported two directors working on an optimization of process and layout in workshop project for a foreign aviation products manufacturer in 2011.   3. Supported two directors working on production line setting up projects for one of the world's leading manufacturers of escalator and elevator components in 2010 and 2012.  4. Coordinated daily operations of office administration.