Franziska Schwarzmann Email & Phone Number

Vancouver, British Columbia

- PPC Marketing Strategy - Email Marketing - Marketing Funnel, Customer Journey Mapping - Content Strategy - Management of Marketing Team, Freelancers and Agencies

Vancouver, British Columbia, Canada

I accompany managers to navigate change in their teams or strategy by architecting, facilitating and moderating team workshops or by asking the right questions in 1:1 sessions.

Vancouver, British Columbia, Canada

Given my expertise for Public Policy Topics I prepare and moderate panel discussions or multiple day events for non-profit organisations and political institutions. I can take over a more comprehensive role by advising on the best method, seating and questions for the moderation as well as briefing all panelists. Experienced in hybrid settings (monitoring online questions), leveraging digital tools like slido or implementing unconventional formats in conventional setting. References: Online Panel discussions for Konrad-Adenauer-Foundation: - 4/2022: Resiliency in the 21st century: Cyberspace - 2/2022: Resiliency in the 21st century: The Deep Sea - 3/2022: 3-event series on Putin's War in Ukraine. Transatlantic security considerations in times of change, Viewpoints from the UN, China and Turkey, NATO and the EU - 10/2021: Germany: a battle-ready democracy in changing times - 09/2021: The German military in Afghanistan: What remains? - 06/2021: How does the future of travel look like? - 06/2021: Fighting Organized Clan Crime the West of Germany Event Moderations: - 10/2022: Security Dialog in the state parliament of Thuringia: "Are we ready? How to manage a comprehensive approach towards national security"- 05/2022: Federal Network Agency, Berlin: 2-day moderation of event and all panels on Germany's broadband strategy

Munich, Bavaria, Germany

As head of marketing for the inhouse startup "APEER" I owned the brand creation and activation strategy while managing a team of marketers, designers and agencies responsible for carrying out day-to-day operations related to digital campaigns. In this role I reported to the executive board of the microscopy business unit in Germany and the US, preparing executive level presentations about key performance indicators that were aligned with continuously changing business goals.• Spearheaded multichannel awareness campaign across Google, LinkedIn, Meta, Twitter. Grew YouTube channel from 70 to 6400subscribers since 2020 by implementing strong content marketing.

Munich, Bavaria, Germany

Responsible for global marketing strategy in Aftersales business, piloting different campaigns across various channels (from Marketo to social media to classical sales enablement) to relevant target groups. In Detail my daily work included: - strong networking with all regional marketing and sales: besides quarterly check-ups, we establishes a Quarterly Updates call which has seen high attendance rates and in its fourth edition has seen true sharing of best practices across the regions. We also made ample use of a Teams channel for connecting colleagues, introducing campaigns, ideation and problem solving, - creation of a rolling marketing plan: This included understanding the aftersales business requirements as well as customer needs in the markets, frequent alignment calls with business managers in the region as well as corporate, introducing an incentive scheme for sales, leveraging the insights from service team for aftersales, introducing social media campaigns as a new way for aftersales lead generation, introducing dripped email marketing campaigns - introduction of nurture streams to drive leads along the funnel, which was especially important in the growing software business - implemented a free software trial center which represented a major for the company: more data, more flexibility for the customers, more insights for marketing and sales - as part of a software task force I developed the first ecommerce campaign - a first step towards an entirely digitized sales experience- management & mentoring of interns, working students & junior team members

Munich Area, Germany

- Brand consultation with regards to appropriate positioning of APEER in the market, - executed speaker training for the project leaders to prepare them for journalists, speaking arrangements at shows or luncheons at big conferences - selection, introduction and briefing of digital agencies to support with the project - responible for the creation of all external as well as internal facing messaging and collateral (website, blog, social media accounts, print ads, online ads, leadership presentations)

Oberkochen, Baden-Württemberg, Germany

- Project Lead for the agile development of ZEISS stories - a brand content marketing approach for more international top of the funnel content for all customers. I developed the design of the initial website, co-authored the stories, hired and managed most authors. - My extensive network of German journalists helped me to hire very successful freelance journalists to write innovative and inspiring stories. - Main Lead for introducing agile processes into the marketing and communications department, from Google Analytics / Google Studio Dashboards to content measurement schemes- Responsible for communicating topics around the trends of digitization at ZEISS, for example agile working approaches, design thinking projects or also the rollout of innovative projects like APEER (the project for which I later took over). In this position I also worked closely together with the head of digitization as well as the board for crafting an inspiring message and narrative at leadership summits

Großraum Boston Und Umgebung

Community Strategist of the Green Circle Community, grew engagement by 5%, membership by 100%Established SCRUM process for for Web- and Customer Portal DevelopmentProject Management of Website and Company RebrandTechnical Release Communication (Sales Enablement, Product positioning, blogposts, social media, blogger briefings) Persona-Research, mapping personas to the buyer's journey Content Analytics

Großraum Boston Und Umgebung

Research on the state of the digital economy in developing countries. See more at the website: http://fletcher.tufts.edu/eBiz/Index

Düsseldorf Und Umgebung, Deutschland

Austria, Germany, Switzerland Resources industry. - the project mainly dealt with SAP Plant Maintenance set-up with integrated digital appliances and supporting the institution to successfully deploy it

Großraum Boston Und Umgebung

Providing insights and strategies into awareness building international digital communication and digital innovation/transformation.In Detail: • Shaped and implemented the communication and marketing strategy for the of the inhouse incubator "ZEISS VR ONE" by conducting market analysis, steering several PR and creative consultancies, creating and managing the corresponding blog, managing relations inhouse as well as towards influencers, reporting progress to the chief of communications• Conducted social network analysis and monitoring to track the progress of the marketing strategy• Conducted large benchmark analysis regarding digital transformation efforts and change communication strategies of competitors

Germany

After completing my trainee at ZEISS Corporate Communications (2011), I became advisor for Online communications. Duties involved: International project coordination and communication, social media editing and monitoring.In Detail: • Facilitated change management as a trained facilitating coach in the company´s cultural change management program, organized two-day team events, determined agenda items, and deducted events with a team • Created bench-market analyses of the competitors within the defense industry, presented them to the CEO, • Developed and organized major events such as a three day sales service day with service providing agencies, government agencies, and trade partners or the Zeiss top 100 global leadership congregation • Supervised the tasks and communication flows for the world wide online project with all company’ subsidiaries along all time zones, with agencies and along different departments including strategy, accounting, human resources and production • Managed and monitored social-media platforms and edited social media contributions as co-editor in charge

Berlin Und Umgebung, Deutschland

Conducted research, interviews and contributed to the online appearance of the German government (www.bundesregierung.de)• Drafted speaking notes for official press conferences of the German government, organized the morning briefings• Assisted the deputy spokesperson of the German government in conducting official as well as unofficial talks

Berlin Und Umgebung, Deutschland

• Reported from government meetings and events to the web site “www.mut-gegen.rechte.gewalt.de”• Published at the Federal Agency for Civic Education • Co-published, edited, and authored the book “Mut-ABC,” a guide for how civilians can counter extremismLinks to articles (in German): • Horst Mahler, a German extremist (http://www.bpb.de/politik/extremismus/rechtsextremismus/41454/mahler) • Feature from the annual protest march in Dresden (https://www.mut-gegen-rechte-gewalt.de/news/reportagen/dresden)

Master’S Degree, International Relations

Activities and Societies: The Neptunes, Web Editor at The Fletcher Security ReviewFocus on Strategic Communications and Technology.

Cross-Registrant At Harvard Business School

Activities and Societies: - Founding member of the Digital Initiative Summit that took place in April 2014 (https://digital.hbs.edu/)

Bachelor Of Arts (B.A.), Political Science / Politikwissenschaft