Francesco Perego Email & Phone Number

Milano, Italia

trnd enables and empowers the collaboration between brands and consumers, providing strategic, plannable and measurable solutions for the marketing mix. As Project Manager I took care of the comprehensive management of Word-of-Mouth Marketing campaigns (working with P&G and Unilever brands, Huawei, ASUS, Sony, Hill's, Pernigotti, Bofrost...). Being a PM means to have always under control all the aspects that lead to run a smooth and successful WOM activity, making sure that everyhing is going like a clockwork. Starting from the preparation of the activity to the final presentation of the results&key learnings to the brands, the daily tasks and responsibilities of a PM included a large scope of activities. Here the main ones: coordination with clients/internal departments/external parties (e.g. logistic providers, agencies, 3rd party measurements), creation of blogposts/surveys/newsletters and assistance to the trnd community via email and moderating comments on the blog, weekly reporting to the client about campaign highlights and performances. Moreover, as Data&Analytics Manager I took care of the calculation of campaigns KPIs, review of all campaigns questionnaires, creation of ad-hoc surveys for sales purposes and research, community analysis, benchmarks creation, web analytics (Google Analytics, Piwik), checks on campaign feasibility and coordination with the International Analytics Team.Lastly as part of the International Lead Users group, I was also responsible for updated knowledge and management of the trnd CMS system, delivery of local needs and improvement to the IT development team, sharing knowledge and best practices with other PMs.In numbers, in trnd I had...- created more than 40 surveys and presentations - replied to 2,900 community emails- moderated over 60,000 comments on the campaigns blogs- sent more than 200 newsletters to the community - managed activities with more than 50,000 ambassadors in total.

Milano

The focus of my job has been on Social tv monitoring and analytics through the use of SocialTVmeter, a tool to measure the activity of the audiences about tv programs on Facebook and Twitter. Among my tasks, to mention a daily review of the most discussed shows with posts on the company's social profiles about them, besides the checks on the tool's functioning and on shows schedule. Using many platforms for social listening, I dealt, in particular, with the quantitative and qualitative (sentiment) analysis of the online reputation for brands such as Citroën and Mediaset Premium.I also took part in different projects about the mapping of relevant keywords/sources and about the tracking of online word of mouth (e.g. top social campaigns).

Milano

In this two months internship during my last year of University, my job consisted in the comprehensive management of social media properties (Facebook, Twitter, Google+, Instagram, YouTube) for luxury fashion brands (Hogan, Hogan Rebel, Fay). As social media manager, this role concerned the editorial plans, the moderation of the community and periodic reports about the performances of Facebook pages, using Insight and Socialbakers and following given KPIs. I had also the chance to engage in brand strategy.

This internship gave me the chance to move my first steps in the field of the research applied to the Internet world, discovering the netnography and the network analysis. My tasks consisted of encoding messages and providing useful marketing insight from the analysis of the behaviour of online communities. I also worked with tools to extract data and visualize them (e.g. Gephi). Until February 2013 I also collaborated with the Research Centre in Digital Etnography (CSED) as a contributor, editing some articles and researches about web tools and online culture. Please find here my works: bit.ly/1lWYSWW.