Fraser Munro Email & Phone Number

United Kingdom

London Area, United Kingdom

Looking after Brand Partnerships on behalf of the most engaged Finance community in the world at Finimize. Finimize is a financial education brand that has built a community of over 1m modern retail investors who use Finimize services daily.I'm responsible for aligning the right partners with this group of awesome community members.

Responsible for driving international business growth across Twinings and Ovaltine markets through third party distributors. - Full responsibility for commercial management of Denmark, Eastern Europe and the Caribbean. - P&L management for regions worth >£7m in sales with full control of A&P and trade investment spend. - Focus on driving distribution and brand growth through building and executing on a sales and marketing plan across the markets. - Delivering on key strategic initiatives including launch of new product ranges and step changing our distribution in key markets. - Other responsibilities include distributor management, forecasting, A&P budgeting, market and data analysis, weekly reporting, evaluating price and promotional activities, leading innovation agenda with distributors. - Successfully launched Superblends and Cold Infuse innovation range across all regions delivering sustainable long-term growth for the brand. - Delivered significant YOY sales and volume growth across regions.

End to end management of a group of disruptive challenger brands. Responsible for commercial & grocery relationships through to brand/marketing strategy, ecommerce and supply chain.Responsibilities include: - Managing commercial relationships from smaller accounts to Grocery Mults including pricing/promo/JBP negotiations. - Brand Strategy & Positioning through to implementation of ongoing marketing plan. - Ecommerce and digital marketing lead managing Shopify, Amazon and Retailer.com platforms. - Innovation and product development including packaging redesign and launch of 2 new products into Tesco. - P&L management and budget control. - Sales strategy creation & execution - Marketing strategy creation & execution - Top 4 Mults Management- Convenience & Wholesale Channel Management- Digital Channel Management- Specialist Channel Management

Senior responsible for managing teams with variety of clients in industries including FMCG, travel, finance and aerospace.Completed Chartered Accountancy qualification with ICAS alongside this on first sitting.

Glasgow, United Kingdom

Chartered Accountancy Qualification, Accounting And Finance

Bachelor'S Degree, Accounting And Finance, First Class Honours

High School, 4 Higher As, 1 Higher B