As Regional General Manager I'm responsible for 11 depots in Melbourne and regional Victoria.MAV specialise in the supply of quality audio-visual services to the hospitality and corporate events sectors.

𝑇𝑟𝑎𝑛𝑠𝑓𝑜𝑟𝑚𝑒𝑑 𝐴𝑢𝑠𝑡𝑟𝑎𝑙𝑖𝑎’𝑠 𝑠𝑒𝑐𝑜𝑛𝑑-𝑙𝑎𝑟𝑔𝑒𝑠𝑡 𝑒𝑣𝑒𝑛𝑡 𝑠𝑡𝑎𝑔𝑖𝑛𝑔 𝑐𝑜𝑚𝑝𝑎𝑛𝑦’𝑠 𝑐𝑢𝑙𝑡𝑢𝑟𝑒 𝑡𝑜 𝑜𝑛𝑒 𝑜𝑓 𝘩𝑖𝑔𝘩-𝑝𝑒𝑟𝑓𝑜𝑟𝑚𝑎𝑛𝑐𝑒 𝑎𝑛𝑑 𝑎𝑐𝑐𝑜𝑢𝑛𝑡𝑎𝑏𝑖𝑙𝑖𝑡𝑦 𝑤𝘩𝑖𝑙𝑒 𝑜𝑣𝑒𝑟𝑠𝑒𝑒𝑖𝑛𝑔 𝑜𝑝𝑒𝑟𝑎𝑡𝑖𝑜𝑛𝑠 𝑤𝑖𝑡𝘩 𝑎𝑛 𝑎𝑛𝑛𝑢𝑎𝑙 𝑡𝑢𝑟𝑛𝑜𝑣𝑒𝑟, 𝑟𝑒𝑝𝑜𝑟𝑡𝑖𝑛𝑔 𝑑𝑖𝑟𝑒𝑐𝑡𝑙𝑦 𝑡𝑜 𝑡𝘩𝑒 𝑜𝑤𝑛𝑒𝑟𝑠.► Supported VIC/QLD and Fijian operations, consisting of 16 depots and 120 full-time employees.► Led and motivated the General Manager in QLD, Regional Venue Services Manager, and the VIC-based Sales Manager, Operations Manager, and Production Manager as well as indirect reports within finance, HR and IT areas.► Managed procurement, technical design, supplier management, start-up operations in Fiji and 20+, 5-star and specialty venues on time and budget.Achievements:✔ Created a venue sales strategy that won an annual service contract with 13 Marriott International Hotels.✔ Developed new services with a focus on acquiring profitable growth in event design, technical event production, creative and digital, multimedia and video production services.✔ Restructured the digital marketing strategy resulting in a 15% increase in converted inbound sales activity.✔ Managed the acquisition of 2 competitor companies, uplifting annual sales and the number of assets.✔ Developed a new creative brand, Evoke Creative, thereby penetrating a new market which resulted in a new corporate account acquisition, generating millions in new sales.✔ Signed contracts with GSK, CPA, Arinex, Moreton Hire, TLA ESP, AHRI and Melbourne University.✔ Improved productivity with Lean Six Sigma methodology, minimum customer service, and quality standards. ✔ Reduced labour cost by 24% through better-quality management, refining processes, benchmarking and reporting.✔ Introduced OH&S Safety System Australian Advance Safety Accreditation and administered external audits.

𝐴𝑝𝑝𝑟𝑜𝑎𝑐𝘩𝑒𝑑 𝑏𝑦 𝑡𝘩𝑒 𝐺𝑟𝑜𝑢𝑝 𝐶𝐸𝑂 𝑡𝑜 𝑟𝑒-𝑗𝑜𝑖𝑛 𝑡𝘩𝑒 𝑜𝑟𝑔𝑎𝑛𝑖𝑠𝑎𝑡𝑖𝑜𝑛, 𝑟𝑒𝑝𝑜𝑟𝑡𝑖𝑛𝑔 𝑑𝑖𝑟𝑒𝑐𝑡𝑙𝑦 𝑡𝑜 𝑡𝘩𝑒 𝑅𝑒𝑔𝑖𝑜𝑛𝑎𝑙 𝐺𝑒𝑛𝑒𝑟𝑎𝑙 𝑀𝑎𝑛𝑎𝑔𝑒𝑟 𝑆𝑜𝑢𝑡𝘩𝑒𝑟𝑛 𝑅𝑒𝑔𝑖𝑜𝑛, 𝑑𝑒𝑙𝑖𝑣𝑒𝑟𝑖𝑛𝑔 𝑎 𝑟𝑒𝑣𝑜𝑙𝑢𝑡𝑖𝑜𝑛𝑎𝑟𝑦 𝑎𝑝𝑝𝑟𝑜𝑎𝑐𝘩 𝑡𝑜 𝑖𝑛𝑐𝑟𝑒𝑎𝑠𝑒 𝑠𝑎𝑙𝑒𝑠 𝑏𝑦 𝑟𝑒𝑔𝑎𝑖𝑛𝑖𝑛𝑔 𝑙𝑜𝑠𝑡 𝑐𝑢𝑠𝑡𝑜𝑚𝑒𝑟’𝑠 𝑐𝑜𝑛𝑓𝑖𝑑𝑒𝑛𝑐𝑒.► Reacquired some of the company’s largest customers through advanced negotiation and influencing skills, including ANZ, Telstra, GSK, NAB, Miele, Victoria Racing Club, and Elite Sports Properties.► Shared expertise across labour recovery and discounts to increase the company’s bottom line. Achievements:✔ Improved operating profitability from -3% to 3.3% with consistent pricing and implementation of discount controls.✔ Uplifted labour recovery from 82% to 103% by rostering staff effectively, refining staff resource systems, providing education around performance metrics, and effectively communicating company expectations, values, and vision.

𝑂𝑣𝑒𝑟𝑠𝑎𝑤 𝑛𝑎𝑡𝑖𝑜𝑛𝑎𝑙 𝑒𝑥𝘩𝑖𝑏𝑖𝑡𝑖𝑜𝑛𝑠, 𝑡𝑟𝑎𝑑𝑒𝑠𝘩𝑜𝑤𝑠, 𝑎𝑛𝑑 𝑒𝑣𝑒𝑛𝑡𝑠 𝑤𝑖𝑡𝘩 𝑏𝑢𝑑𝑔𝑒𝑡 𝑚𝑎𝑛𝑎𝑔𝑒𝑚𝑒𝑛𝑡 𝑟𝑒𝑠𝑝𝑜𝑛𝑠𝑖𝑏𝑖𝑙𝑖𝑡𝑖𝑒𝑠 𝑜𝑓 𝑎 $𝟣𝟩𝑀 𝑎𝑛𝑛𝑢𝑎𝑙 𝑡𝑢𝑟𝑛𝑜𝑣𝑒𝑟 𝑎𝑛𝑑 𝑙𝑒𝑎𝑑𝑒𝑟𝑠𝘩𝑖𝑝 𝑜𝑓 𝟦𝟢 𝑓𝑢𝑙𝑙-𝑡𝑖𝑚𝑒 𝑠𝑡𝑎𝑓𝑓, 𝑐𝑜𝑛𝑡𝑟𝑖𝑏𝑢𝑡𝑖𝑛𝑔 𝑡𝑜 𝐴𝑢𝑠𝑡𝑟𝑎𝑙𝑖𝑎’𝑠 𝑙𝑎𝑟𝑔𝑒𝑠𝑡 𝑠𝑢𝑝𝑝𝑙𝑖𝑒𝑟 𝑜𝑓 𝑒𝑥𝘩𝑖𝑏𝑖𝑡𝑖𝑜𝑛 𝑠𝑒𝑟𝑣𝑖𝑐𝑒𝑠.► Developed and implemented adequate controls such as job P&L and a walk away policy to control discounting.► Created a cohesive supply chain leadership team, provided one on one coaching, capitalising on each person’s strengths to achieve high customer satisfaction and exceptional quality at the lowest delivery cost.► Designed a job methodology (DMADV) to better measure and improve project and operations performance.► Performed inventory and sales analysis, including product utilisation, cost to market, and loss leaders to reduce the cost of warehousing and maintain a low turn of stock.Achievements:✔ Introduced minimum standards to improve job information supplied to key project staff, thereby improving efficiencies, reducing job failures, and enhancing internal customer service.✔ Managed the Organiser Services Business Unit from a loss to breakeven by training leaders and staff on the key profit drivers and loss leaders to shift their focus from sales to profitability.✔ Developed an account management process to improve relationships with key accounts, thereby enabling the team to identify how we can create value and shift the focus from cost-based buying to value creation.✔ Re-signed major contracts with Australia’s largest exhibition organisers in aggressive and highly volatile market REED Exhibitions, Diversified Exhibitions, AEC and Cebit.✔ Introduced an OH&S work team to improve safety, achieving 100% safety record and ensuring compliance.

𝑂𝑝𝑒𝑟𝑎𝑡𝑒𝑑 𝑎𝑠 𝑎𝑛 𝐸𝑥𝑒𝑐𝑢𝑡𝑖𝑣𝑒 𝑡𝑒𝑎𝑚 𝑚𝑒𝑚𝑏𝑒𝑟 𝑤𝑖𝑡𝘩 𝑑𝑖𝑟𝑒𝑐𝑡 𝑟𝑒𝑝𝑜𝑟𝑡𝑠 𝑤𝑖𝑡𝘩𝑖𝑛 𝑡𝘩𝑒 𝑉𝑖𝑐𝑡𝑜𝑟𝑖𝑎𝑛 𝑠𝑎𝑙𝑒𝑠 𝑎𝑛𝑑 𝑐𝑟𝑒𝑎𝑡𝑖𝑣𝑒 𝑡𝑒𝑎𝑚𝑠, 𝑎𝑠 𝑤𝑒𝑙𝑙 𝑎𝑠 𝑖𝑛𝑑𝑖𝑟𝑒𝑐𝑡 𝑟𝑒𝑝𝑜𝑟𝑡𝑠 𝑤𝑖𝑡𝘩 𝑡𝘩𝑒 𝑊𝑒𝑠𝑡𝑒𝑟𝑛 𝐴𝑢𝑠𝑡𝑟𝑎𝑙𝑖𝑎, 𝑆𝑜𝑢𝑡𝘩 𝐴𝑢𝑠𝑡𝑟𝑎𝑙𝑖𝑎, 𝑎𝑛𝑑 𝑇𝑎𝑠𝑚𝑎𝑛𝑖𝑎 𝑆𝑎𝑙𝑒𝑠 𝑡𝑒𝑎𝑚𝑠.► Identified poor margin customers and renegotiated new contracts or strategically ended the contracts.► Developed new sales collateral, proposals and sales tools to achieve sales objectives and growth targets.► Assisted the Executive team and Board with the development of a new sales strategy.► Shifted market perception from an expensive overpriced supplier to a customer-centric company who adds value. ► Reviewed packages and recommended improvements to the high turn and low turn product range and kits. ► Signed contracts with many of the company’s largest customers including Danks, ANZ, Telstra, GSK, NAB, Miele, Tennis Australia, Rio Tinto, Victoria Racing Club, and Elite Sports Properties.Achievements:✔ Achieved performance bonuses for two consecutive years, as well as an increase in sales.✔ Performed a key role in re-contracting some of the group’s largest clients such as Crown Resorts, Hyatt Hotels, and the Hilton Hotel Group.✔ Improved the operating margin by 3.8% by implementing control processes and reducing discounts. ✔ Enhanced labour recharge by 9% by setting cost recovery targets and educating sales, project and design teams on cost factors across a portfolio of creative directors, multimedia, video production, renders and CAD services.

𝑆𝑢𝑝𝑝𝑜𝑟𝑡𝑒𝑑 𝑡𝘩𝑒 𝑤𝑜𝑟𝑙𝑑’𝑠 𝑡𝘩𝑖𝑟𝑑-𝑙𝑎𝑟𝑔𝑒𝑠𝑡 𝑒𝑣𝑒𝑛𝑡 𝑠𝑡𝑎𝑔𝑖𝑛𝑔 𝑐𝑜𝑚𝑝𝑎𝑛𝑦 𝑤𝑖𝑡𝘩 𝑙𝑒𝑎𝑑𝑒𝑟𝑠𝘩𝑖𝑝 𝑟𝑒𝑠𝑝𝑜𝑛𝑠𝑖𝑏𝑖𝑙𝑖𝑡𝑖𝑒𝑠 𝑓𝑜𝑟 𝟣𝟩 𝑓𝑢𝑙𝑙-𝑡𝑖𝑚𝑒 𝑒𝑚𝑝𝑙𝑜𝑦𝑒𝑒𝑠.► Managed 17 in-house venue contracts nationally, engaging with stakeholders to foster ongoing work.► Trained, recruited, and professionally developed the team, providing education in sales strategies and creating a culture of performance excellence, striving to consistently achieve high standards of customer service. ► Budgeted and forecasted income and expenditure, including identifying continuous improvements to reduce costs while maximising product quality.