Frazer Black Email & Phone Number

Vancouver, British Columbia, Canada

Vancouver, British Columbia, Canada

My core competencies span a range of platforms including Meta, TikTok, Snapchat, Reddit, and Digital Out of Home as well as Programmatic Audio, Video, Connected TV, Native, and Display mediums, producing robust campaigns that yield high-quality results. The campaigns I have steered vary in budgets from modest $10,000 to a hefty $3M, focused on raising awareness, driving traffic, and list growth. This expertise has enabled me to develop and orchestrate strategies that impeccably align with our content, design, and production teams, ensuring an integrative approach.Beyond executing strategic Paid Media campaigns, my expertise also lies in media buying and optimization. Leveraging my rich experience, I continually analyze performance metrics, making data-driven decisions to optimize ad spend, thus maximizing the return on investment.I have a strong knack for data visualization and dashboard development, demonstrated by the stunning, interactive ad performance dashboards I've crafted using Google Looker Studio and Tableau. These intuitive dashboards offer an insightful view of campaign performance and have proven instrumental in informed decision-making.My proudest achievement to date is the design and development of a groundbreaking data collective for a union organization. This nation-first initiative amalgamates first-party organizing data with 3rd party demographic and psychographic information. The detailed insights obtained, down to the city-block postal-code (FSALDU) area, have empowered our clients with unprecedented visibility into their members' profiles, paving the way for more personalized and targeted engagement strategies.

Vancouver, British Columbia, Canada

Vancouver, British Columbia, Canada

Delivered a Reed Award and Polly Award winning campaign for the City of Toronto's COVID-19 vaccine rollout by developing discrete targeting tools informed by federal, provincial and city data to help us connect with the hardest-to-reach constituents. Executed this plan with a multi-channel approach that included Meta, Snapchat, Twitter, Google, Reddit, WeChat, Digital Out Of Home & Programmatic ads in ten languages.

Vancouver, Canada Area

Automated repetitive system tasks using Excel to improve accuracy and handling time.Completed quality inspection of completed repairs and worked with technical agents to correct issues.Maintained Nintendo CRM system ensuring prompt and accurate turnaround for system and accessory repairs.

Wellington & Wairarapa, New Zealand

Lead the development and production of data-driven communications strategies to increase the uptake of self-driven learning.Produced, filmed and edited the New Zealand Police Executive Leadership Vlog, an episodic Vlog featuring senior members of Police leadership discussing active projects and key milestones.Produced, filmed and edited tutorial videos for the New Zealand Police SAP + SuccessFactors human resource platform.Automated the manual handling of sending, accepting and processing of updated employment agreements, saving the department approximately 4,000 hours of effort cost.Developed on-the-fly communication management tools and a personnel data management platform within Excel during the emergency response to the Christchurch Mosque attack of March 15th.

Wellington & Wairarapa, New Zealand

Mevo is New Zealand’s first environmentally sustainable car share, operating a network of premium electric hybrid and low emission vehicles that can be rented by the minute, hour or day from a smartphone app. I worked as part of the founding team from May ‘16 to Feb ‘17 part-time before moving full time for a year of rapid growth.Designed, developed and automated the new user onboarding process, utilizing a multiple-path customer flow to increase the volume of trips taken and reduce manual handling of customer accounts by over 50%.Built customer base from the ground up through a variety of digital, print and in-person activations, ensuring the correct balance of members to available vehicles.Designed and delivered the Mevo customer engagement program, interviewing customers in-person to assess their changing transport needs to align the plan and pricing mix to our users.Engagement and management of social media influencers to increase brand awareness and generate new customer and business leads.Monitored and responded to direct and indirect feedback from customers via live chat, email and social.Wrote and delivered reporting to investors and the Mevo Board of Directors.Maintained Mevo press pack and press releases.

New Zealand

Instructional content creation (video, print and digital)Instructional writing for complex systemsFull management of internal communications social network groupProject management and planningManaging internal communication for front-line and key stakeholdersTeam leadershipOn-call outage communications during network events Communications, messaging and optics guidance for leadership teamTemplate document creation and managementDeployment and maintenance of an internal peer-to-peer video platformFace-to-face training (one-to-many and one-to-one)'Live-in’ learning deliveryFirst response system launch support

Wellington & Wairarapa, New Zealand

Business lead - Negative testBusiness assist - User acceptance testingError and exception management planningHandle time impact analysisStakeholder communicationOffshore change management support based in the Phillippines with Spark's contact centre partners

Lower Hutt, Wellington, New Zealand

Crisis management following natural disaster eventsSales coaching and leadership for high performing retail storeAdditional tasks carried over from Acting Manager role

Telecom Retail Upper Hutt

Store administration dutiesStock managementEBITDA reportingStore auditsRecruitmentTeam coaching and developmentAdditional tasks carried over from Sales Consultant role

Simple and complex sales for fixed and mobile productsService, fault finding and support for existing productsComplaint handlingCash management + simple store administration