Fred Castro Email & Phone Number

Carson City, Nv

Ingredient Sales Effectively created and established new avenues of ingredient sales within the natural products Supplyside business arena.Developed sales with bulk raw suppliers, contract manufactures and branded private label business throughout the U.S. Established working relationships with Purchasing Directors, Formulators, R & D Managers, Chief Science officers. Trained and manage independent brokers connected to Domestic and International natural and mass markets. Consistently cultivated and maintain substantial business relationship with C-Level executives and decision makers with high profile companies.

San Clemente, Ca

Hired to establish and manage U.S. retail division. Established expanded chain account business with Sprouts Farmers Market, Super Supplements, Henry’s Marketplace and Sunflower Markets. Hiried train managed direct sales staff and U.S. broker network.Negotiated Natural radio show programming, print advertising and new chain account business.Developed retail promotional programs and high–profile sales/incentives. Developed International business in England, Puerto Rico, Cook Island, Canada.

New York, Ny / San Dimas, Ca

Responsibilities encompassed, Pioneer new brand, developing new distribution and retail business, develop corporate chain accounts, create pricing, discount programs and slogans for flyers, negotiated advertising contracts; hired brokers brokers; developed multiple corporate chain account accounts, trained and assisted brokers for new account development purposes.Established channels of distribution through Tree of Life, Select Nutrition, Natures Best; developed brokers and pioneered products at retail level resulting in 50% in new business.Bottom–line management responsibilities encompassing all aspects of sales operations, to include, developing promotional and pricing strategies.Met corporate goals of developing new business and channels of distribution.

Arlington Hts, Il

Developed sales within the Western and Mid-Western states, while expanding new sales/products into national chain accounts Whole Foods/Wild Oats, Vitamin Cottage ect. Leading to 40% increase in new chain sales. Opened virgin territories areas while significantly building both clientele base and sales.Established new high-volume Internet retail business leading to 30% increase in new business.Created business relationships with Canadian distributor, brokers, and Sears Canadian nutrition centers. Hired trained and managed sales representatives in both existing and new territories. Developed innovative sales incentives programs for retailers and negotiated new sales to regional and national independent retail stores.