Fred Demarest Email & Phone Number

Chapel Hill, NC, US

Work within sales and marketing team to help build the growth and direct pipeline.

• Led new business strategies for a national full service creative and branding agency that specializes in higher education, athletics and consumer spaces.
• A member of the executive leadership team.
• Use my prior campus and MarComm experience develop strategies to help clients better maximize their brand reputations, identities and capabilities.
• Secured several of the largest existing clients for the agency since arrival.
• Oversee the RFP process, client presentations and outreach strategy.
• Strategic planning and future modeling on emerging trends and new areas of opportunity internally and to advise clients externally.

Raleigh, North Carolina, United States

• A member of the NC State Athletics Executive Staff, partner in the overall administration of NC State Athletics.
• Chief Communications and Brand Officer for NC State athletics, a member of the ACC, and the largest four-year institution in the state of North Carolina. Manage a highly diverse staff of 26 (over six locations).
• Brought into newly created senior level position to overhaul marketing and communications staff and structure, grow fan base/revenue generation, improve internal/external messaging and create a deeper understanding of.
• Sport Supervisor and oversight for the NC State Football program (2019-22), the University’s highest revenue generating property and most visible program. Oversaw a budget of nearly $25 million with revenue just under.
• Department liaison with $38 million global apparel partner adidas, overseeing extensive brand positioning work to help NC State more adequately share a unified narrative that has influenced our internal and external.
• ACC Network liaison and oversee a league and industry-leading Video and Broadcast Services vertical that produces over 150 live events per year in addition to in venue board shows.

Gainesville, Florida Area

• Strategic and crisis communications, public relations, brand management and served (along with Senior Associate AD for Communications) as a spokesperson for the University Athletic Association (the athletic arm of the.
• Oversaw UF’s social media, digital and mobile strategies. Positioned UF at the forefront of social media on the collegiate level building a social reach of over two millions followers (Facebook/Twitter/Instagram), and.
• Developed short-term and long-term public relations strategies and plans that support the University of Florida’s overall brand, business objectives and corporate partnerships.
• Athletics liaison for the University’s ambitious branding campaign to help achieve Top 10 Public University status. On a campus committee aimed at refreshing the University’s brand identity while coordinating and.

Gainesville, Florida Area

• Strategic and crisis communications, public relations, brand management and served (along with Senior Associate AD for Communications) as a spokesperson for the University Athletic Association (the athletic arm of the.
• Primary publicist for University of Florida men's basketball program including stretch of back-to-back national championships in 2006 and 2007.

Baton Rouge, Louisiana Area

• No. 2 contact for 2001 SEC and Sugar Bowl champion LSU football program and editor of LSU football game program (seven-eight editions per year). Role included handling all media relations, weekly releases, game.
• Primary media contact for seven of LSU’s 20 varsity sports. Primary media contact for eight NCAA Champion teams while at LSU.
• Oversaw LSU’s ventures into new media. Web content for LSU’s award-winning former web site - www.LSUsports.net. Liaison between LSU athletic department and EATEL, a locally based telecommunications company responsible.
• Supervised all graduate assistants, student assistants, interns and volunteers, each year a staff of 10-15.

Baton Rouge, Louisiana Area

• Graduate assistant in LSU's sports information office, and contact for its national champion track and field program, as well as the launch of soccer program.
• Assisted with media relations for all other sports and traveled to two bowl games.
• Hired upon expiration of graduate assistantship.

Bachelor'S Degree, Communications

Mass Communication/Media Studies

Attended graduate school before being hired on full-time basis by LSU athletic department.