Fred Demarest Email & Phone Number

Chapel Hill, Nc, Us

Work within sales and marketing team to help build the growth and direct pipeline.

• Led new business strategies for a national full service creative and branding agency that specializes in higher education, athletics and consumer spaces. • A member of the executive leadership team.• Use my prior campus and MarComm experience develop strategies to help clients better maximize their brand reputations, identities and capabilities.• Secured several of the largest existing clients for the agency since arrival. • Oversee the RFP process, client presentations and outreach strategy.• Strategic planning and future modeling on emerging trends and new areas of opportunity internally and to advise clients externally.• Extensive travel to explore new business opportunities, new areas of growth and expand the profile of the company at major industry events.

Raleigh, North Carolina, United States

• A member of the NC State Athletics Executive Staff, partner in the overall administration of NC State Athletics. • Chief Communications and Brand Officer for NC State athletics, a member of the ACC, and the largest four-year institution in the state of North Carolina. Manage a highly diverse staff of 26 (over six locations), managing an annual budget of $2.6 million for external relations units. • Brought into newly created senior level position to overhaul marketing and communications staff and structure, grow fan base/revenue generation, improve internal/external messaging and create a deeper understanding of NC State among key constituents in a region traditionally dominated by rival institutions.• Sport Supervisor and oversight for the NC State Football program (2019-22), the University’s highest revenue generating property and most visible program. Oversaw a budget of nearly $25 million with revenue just under $50 million. Served as sport admin for seven sports over my time at NC State. • Department liaison with $38 million global apparel partner adidas, overseeing extensive brand positioning work to help NC State more adequately share a unified narrative that has influenced our internal and external storytelling. Positioning work led to an overhaul in brand identity, shift in use of primary marks and subsequent dramatic increase in apparel sales. Allocated over $1 million in co-branding projects with adidas from facilities to city of Raleigh to highlight partnership.• ACC Network liaison and oversee a league and industry-leading Video and Broadcast Services vertical that produces over 150 live events per year in addition to in venue board shows. • Shifted social media objectives and structure, leading to over 700 percent growth among primary accounts, an increase in internal understanding and spark a cultural shift in public perception.

Gainesville, Florida Area

• Strategic and crisis communications, public relations, brand management and served (along with Senior Associate AD for Communications) as a spokesperson for the University Athletic Association (the athletic arm of the University of Florida, a separate 501(c) 3 direct support organization). • Oversaw UF’s social media, digital and mobile strategies. Positioned UF at the forefront of social media on the collegiate level building a social reach of over two millions followers (Facebook/Twitter/Instagram), and as a trend-setter in delivering unique content and fan engagement, supporting business objectives. Helped UF’s social reach increase by nearly 600 percent in a two year period. • Developed short-term and long-term public relations strategies and plans that support the University of Florida’s overall brand, business objectives and corporate partnerships.• Athletics liaison for the University’s ambitious branding campaign to help achieve Top 10 Public University status. On a campus committee aimed at refreshing the University’s brand identity while coordinating and overseeing the new athletic brand identity that will overarch with University objectives.

Gainesville, Florida Area

• Strategic and crisis communications, public relations, brand management and served (along with Senior Associate AD for Communications) as a spokesperson for the University Athletic Association (the athletic arm of the University of Florida, a separate 501(c) 3 direct support organization). • Primary publicist for University of Florida men's basketball program including stretch of back-to-back national championships in 2006 and 2007.

Baton Rouge, Louisiana Area

• No. 2 contact for 2001 SEC and Sugar Bowl champion LSU football program and editor of LSU football game program (seven-eight editions per year). Role included handling all media relations, weekly releases, game operations and travel with Top 10 football program.• Primary media contact for seven of LSU’s 20 varsity sports. Primary media contact for eight NCAA Champion teams while at LSU.• Oversaw LSU’s ventures into new media. Web content for LSU’s award-winning former web site - www.LSUsports.net. Liaison between LSU athletic department and EATEL, a locally based telecommunications company responsible for technical aspects of LSUsports.net. • Supervised all graduate assistants, student assistants, interns and volunteers, each year a staff of 10-15.

Baton Rouge, Louisiana Area

• Graduate assistant in LSU's sports information office, and contact for its national champion track and field program, as well as the launch of soccer program. • Assisted with media relations for all other sports and traveled to two bowl games. • Hired upon expiration of graduate assistantship.

Bachelor'S Degree, Communications

Mass Communication/Media Studies

Attended graduate school before being hired on full-time basis by LSU athletic department.