Fred Edwards Email and Phone Number

In my role as a Sales Enablement (SE) Professional I enable sales representatives with information, techniques, and access to assets, to optimize every buyer interaction to build relationships and pipeline, progress opportunities, and close deals. SE professionals are required to demonstrate knowledge and proficiency in: buyer behaviors and journey, seller journey, technology subject matter, IBM's go to market process, enablement content, tools and methods, and performance measurement. Seller feedback they receive is shared with Marketing for continuous improvement. SE professionals require the ability to activate sales teams with the right information, at the right time, in the right context, and in the right format so that sellers can confidently engage clients through differentiated experiences to identify, advance and close sales opportunities. SE professionals need to demonstrate the ability to prepare sellers to deliver on IBM's promise to all clients while helping sellers to achieve their business goals (building client relationships, and identifying and capturing opportunity within their accounts), by equipping sellers with insights, knowledge, tools, techniques, readiness coaching, and enablement activity facilitation. The professional will drive to outcomes in the following areas: All along the buyer's journey: Help sellers recognize opportunity, increase pipeline, and close deals faster by providing them with relevant content, tools and methods, access to experts and expertise, and new ways to communicate, all in the right format at the right time. Seller Knowledge and Skills: Enhance seller eminence in solving clients' critical business challenges and building/nurturing client buyer/influencer relationships by improving sellers' ability to deeply understand client's needs, envision how IBM can help address those needs, and confidently convey IBM's strategic initiatives, specific offerings, expertise, value and differentiation.

- Provided marketing leadership to sales teams by developing and implementing overall marketplace segment strategy as well as specific program tactics targeting Infrastructure Solutions customers and Business Partners- Provided customer/market based input into overall solutions strategy (with input from market intelligence, sales, customers and partners)- Led the development of marketing content for inclusion in brochures, data sheets and Web sites for customer, business partner and internal training. Content included determining overall theme and messaging for collateral, securing success stories, references and solution descriptions- Managed trade shows, seminars, & workshops by determining overall theme and messaging for activity, identifying and securing speakers , created demos and working with partners, marketing communications and other organizations to ensure success of activity

Provided technical support for OS/2 and DOS operating system to IBM customers and PC dealers for PC Company.Provided technical support for LAN systems, Communications Manager and Database Manager/2 products.