Fred Marshall

Fred Marshall Email and Phone Number

Principal, Client Insights at IRI @ IRI
chicago, illinois, united states
Fred Marshall's Location
Norwalk, Connecticut, United States, United States
Fred Marshall's Contact Details
About Fred Marshall

Experienced general manager and senior marketing research executive with a proven track record of leading high-performance, client-facing teams responsible for strategic insights and brand building. Over 20 years of consumer, advertising, syndicated and shopper research across multiple Fortune 500, mid-size and small companies.

Fred Marshall's Current Company Details
IRI

Iri

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Principal, Client Insights at IRI
chicago, illinois, united states
Website:
iriworldwide.com
Employees:
4542
Fred Marshall Work Experience Details
  • Iri
    Principal, Client Insights
    Iri Jul 2019 - Present
    Greater New York City Area
    View
  • Gfk
    Commercial Director, Retail And Consumer
    Gfk Feb 2018 - Jun 2019
    Greater New York City Area
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  • Gfk
    Senior Vice President | Consulting
    Gfk May 2017 - Jan 2018
    Westport, Ct
    Key Account Manager Responsible for business development, strategic consulting, and strengthening client relationships across GfK's custom & syndicated businesses.
    View
  • Nielsen
    Senior Vice President
    Nielsen Aug 2015 - Jun 2016
    Led 30+ member onsite team responsible for managing the relationship with Coca-Cola in the US. Accountable for the full Nielsen engagement with Coca-Cola USA including Retail Measurement (RMS), Homescan Panel, Advanced Analytics, Innovation Analytics (BASES), Technology, Consumer Neuroscience, Media, and eCommerce.
    View
  • Nielsen
    Svp Client Service
    Nielsen Nov 2013 - Jul 2015
    Wilton, Ct
    Using consumer neuroscience-based technology, responsible for delivering solutions/consultation to advertisers and agencies to optimize advertising, packaging, POS, new product positioning, and brand positioning throughout the creative development process.
    View
  • Ipsos
    Svp Client Service
    Ipsos Jul 2002 - Jul 2013
    Norwalk, Ct
    Led Regional Copy Testing and Tracking Teams along with National Quali-Quant Testing Team; P&L management for $25MM portfolio representing up to 35% of enterprise revenues. Managed up to 26 professionals across 4 offices. Ipsos Global Account Director for Johnson & Johnson Consumer business.
    View
  • Iri
    Svp Client Service
    Iri 1990 - 2002
    Norwalk, Ct
    Responsible for client relationship management, human resource planning, and account P&L management across a wide range of industries and client sizes.
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Fred Marshall Skills

Advertising Research Marketing Research Customer Insight Market Research Brand Equity Consumer Behaviour Segmentation Quantitative Research Consumer Insight Media Research Questionnaire Design Business Insights Competitive Analysis Positioning Strategy Primary Research Analytics Nielsen Marketing Strategy Leadership Business Development Fmcg Business Strategy Shopper Marketing Copy Testing Market Analysis Competitive Intelligence Survey Design Consumer Behavior Brand Architecture Focus Groups Survey Research Brand Management Consumer Products Strategic Planning Integrated Marketing Marketing Mix Modeling Questionnaires Qualitative Research Product Innovation Online Research Financial Services International Research Marketing

Fred Marshall Education Details

Frequently Asked Questions about Fred Marshall

What company does Fred Marshall work for?

Fred Marshall works for Iri

What is Fred Marshall's role at the current company?

Fred Marshall's current role is Principal, Client Insights at IRI.

What is Fred Marshall's email address?

Fred Marshall's email address is fr****@****ail.com

What is Fred Marshall's direct phone number?

Fred Marshall's direct phone number is +120330*****

What schools did Fred Marshall attend?

Fred Marshall attended Babson F.w. Olin Graduate School Of Business, University Of New Hampshire.

What are some of Fred Marshall's interests?

Fred Marshall has interest in Football, Exercise, Sweepstakes, Home Improvement, Shooting, Reading, Sports, Watching Basketball, Golf, Home Decoration.

What skills is Fred Marshall known for?

Fred Marshall has skills like Advertising Research, Marketing Research, Customer Insight, Market Research, Brand Equity, Consumer Behaviour, Segmentation, Quantitative Research, Consumer Insight, Media Research, Questionnaire Design, Business Insights.

Who are Fred Marshall's colleagues?

Fred Marshall's colleagues are Bart Van Broekhoven, Kim Jones, Michael Quinn, Karen Redmond, Maurizio Marcon, Cinthia Kwee, Georgia Tatsaki.

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