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Experienced Director Of Publications with a demonstrated history of working in the retail industry. Strong media and communication professional skilled in Search Engine Optimization (SEO), Direct Marketing, Business Development, Marketing Strategy, and Digital Marketing.
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Account ManagerTowne Park Dec 2023 - Mar 2024Coronado, California, United StatesAccount Manager Towne Park at Coronado Island Marriott -
Operations ManagerAce Parking Mar 2022 - Jan 2024San Diego Metropolitan Area -
Food And Beverage SpecialistPinehurst Resort Nov 2021 - Mar 2022Pinehurst, North Carolina, United States -
Director Of PublicationsBloomnet / 1-800-Flowers.Com Apr 2005 - Nov 2021New York City Metropolitan Area1-800-Flowers.com, Carle Place, NYDirector of Publications• BloomNet Florist Directory 2005 – 2020o Managed operations of online and printed directoryo Hired, trained and managed sales team. Grew sales from $5M to over $12M annually• Managing Editor floriology Magazineo Managed all content development and made decision regarding future publicationso Interviewed clients and wrote most feature articles• Media/Industry Relations – trade shows, events, advertising, and press releases• Florist Serviceso Managed group of three on application, termination process and billing• Third Party Vendor Businesso Managed inventory and purchase orders for multi-million-dollar businesso Major decision maker on vendor selection, sourcing and purchasing of floral shop needso Merchandise products on B2B website with weekly email promotions, design and layout• Floral Proecurement for premade bouquet programo Built new program with several farms in South America for a premade bouquet -
Director Of Publications & Co-Op AdvertisingTeleflora 1994 - 2004Los Angeles, California, United States• Teleflora, Inc., Oklahoma City• Director of Co-op and Directory Advertising and Production (2001-2002)o Effectively analyzed and reported sales goals and forecasts to distribute to President & Senior Management for future decision-makingo Worked closely with Information Technology department to design key financial reporting and operational design and increase efficiencyo Worked closely with sales team to meet goals, provide incentives, marketing tips and campaign ideas to maximize sales effortso Presented advertising schedule and marketing plan for major publications to key decision makers for all Co-op Advertisingo Attended bi-annual meetings in Los Angeles to collaborate with senior management on corporate values and develop management skillso Day to day contact with leaders in our Toronto, Canada, Paragould, Arkansas and Los Angeles offices to ensure constant communicationLos Angeles• Manager of Co-op and Directory Advertising and Production (1998-2001)o Managed seven staff members on the day-to-day production of Directory and Co-op Advertisingo Provided production schedule and was responsible for meeting all Directory and Co-op deadlineso Oversaw printing and production of quarterly directory and attended press checks in Dwight, ILo Prepared annual budgets exceeding $30 million in revenueo Wrote and gave performance evaluations for all employees• Co-op Advertising Supervisor (1995-1998)o Provided weekly status reports on Directory and Co-op Advertising to President and Chief Financial Officero Managed database of over 750 Newspapers including negotiating contract levels and rateso Regionalized Co-op Advertising for 12,000 florists in Parade Magazine, USA Weekend and TV Guideo Managed all facets of production advertising, including meeting publications specifications• Directory Coordinator & Graphic Artist (1994-1995)o Customer Service contract for all department communicationo Designed and proofed artwork for directory advertising
Fred Russell Skills
Fred Russell Education Details
Frequently Asked Questions about Fred Russell
What is Fred Russell's role at the current company?
Fred Russell's current role is Account ManagerTowne Park - Coronado Island Marriott.
What is Fred Russell's email address?
Fred Russell's email address is fr****@****ers.com
What is Fred Russell's direct phone number?
Fred Russell's direct phone number is +151698*****
What schools did Fred Russell attend?
Fred Russell attended University Of Oklahoma.
What skills is Fred Russell known for?
Fred Russell has skills like Email Marketing, Marketing Strategy, Brochures, Social Media Marketing, Magazines, Marketing, Advertising, Customer Service, E Commerce, Social Media, Integrated Marketing, Brand Development.
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Fred Russell
Atlanta, Ga2rivesworrell.com, jedunn.com -
Fred Russell
Colorado Springs, Co4knightfederal.com, cox.net, pepsico.com, prosoft-eng.com -
2gmail.com, gdeb.com -
1ij.net
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