Fred Sherman Email and Phone Number

Currently representing iconic rock band Foreigner for corporate partnerships and toursponsorship along with licensing their catalog for sync use.Developed successful partnerships with wide range of brands and musicians, includingZZ Top, Foo Fighters, Foreigner, Blondie, Kesha, Harley-Davidson, Coca-Cola,Budweiser, GEICO Motorcycle, WELLA, the Love Ride, and Chevron.Prepare written contracts describing licensing agreements for publishers and masters.Coordinate with attorneys and artist management to determine partnership details,including terms of contracts, streaming licensing agreements, and budget.Lead, manage and oversee all contract negotiations, deal flow management, andcampaign/activations for brand partnerships.Contact leads, cold-called brands and established relationships with decision makers andagencies as needed.Blondie performance at WELLA TrendVision Award show.Negotiated fees with band and client. Coordinated contracts with band and management,planned travel and logistics for band and crew, prepared streaming and licensingcontracts.Keisha brand partnership for a WELLA worldwide promotional campaign includingin-store signage in beauty supply stores and salons. Took ownership of the negotiationbetween the client, artist management and attorney, coordinated the photo shoot for thecampaign and ensured all deliverables were approved by artist and received by client.Exclusive sponsorship reps for Love Ride charity motorcycle event featuring Foo Fighters, including GEICO Motorcycle, RockStar and Chevron. Compiled sponsorship packages that valued the assets of the event properly to maximize revenue for the charity. Oversaw on-site activations and post-event sponsor follow-up and metrics.Licensed the use of songs from ZZ Top, Drake White, Whitesnake and The Allman Brothers for GEICO Motorcycle TV campaigns. Led and advised on the financial negotiations between the client, master rights holding record companies and music publisher.

Contributing writer covering automotive and home improvement subjects.Consistently deliver entertaining, engaging SEO-optimized content on-deadline and without errors.

Featured writer covering luxury travel, lifestyle and automotive subjects. Hundreds of articles published online and in print including four print cover features. Create photo and video content to accompany editorial coverage.Strong relationships with key luxury hospitality brand executives.Strong knowledge from experience of the luxury hospitality brand experience, customer service and engagement.Traveled around the world on assignment always delivering engaging content, on time and error-free.

Founded indie label distributed by Ingrooves / Universal. Catalog includes contentfrom Snoop Dogg, Sen Dog and B-Real of Cypress Hill, Slash, Mellow Man Ace,Berner, Steve-O, Milton Berle, Pauly Shore and more.Developed and executed marketing plans including PR, radio, advertising, socialmedia and other elements. Produced marketing materials including press releasesand visual content.Negotiated sync licensing deals for soundtracks, TV shows, video games andmovies. Successful placement including The Shield, CSI NY and EA games.Managed projects from conception to completion (including recording, mixing andmastering) and oversaw artist accounting and royalty reporting.Served as negotiator and leader on international projects including licensing of thecatalog for different global territories and marketing plans with local distributorsand licensees.

Responsible for production of music compilations given away or sold by non-musicretailers, including Starbucks Coffee, Kraft Foods, and Wrangler.Took ownership for complete process of multiple third-party projects for importantclients like Reader's Digest and Time-Life. Handled entire process including rightsresearch, final approval of audio masters and printed goods and manufacture anddelivery, both physical and digital.Successfully managed over 20 simultaneous projects always meeting deadlines.Achieved or exceeded department profit goals by managing music projects for outside clients from conception to production.Examined original artist contracts to confirm existence of Universal's masters and rights.Provided pricing to dealmakers and cost analysis reports to ensure profit goals were met.Managed third parties on manufacturing, production, delivery and follow-up to ensurecompliance with Universal agreements and terms.Confirmed rights and royalty requirements for catalog titles and new releases with filmand TV licensing department.Provided masters for film and TV department for licensing use. Researched correctmaster to use and oversaw audio transfer process from Universal vault.