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With a strategic vision for marketing, my journey has been marked by spearheading initiatives that harness the power of software and process to drive customer engagement and company growth. Throughout my career, my team's collaborative efforts have culminated in the successful communication of product value, the enhancement of customer experiences, revenue growth and profitability. In the realm of high tech, the imperative to innovate and adapt is constant. Our go to market strategies, rooted in a deep understanding of customer relationship dynamics, have enabled us to stay ahead of industry shifts. This approach has not only fortified our market position but has also reinforced my commitment to leading transformations that resonate with evolving customer needs.
Sigma
View- Website:
- sigmacomputing.com
- Employees:
- 1223
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Chief Marketing OfficerSigmaCalifornia, United States
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Chief Marketing OfficerPowerschool Aug 2022 - PresentFolsom, Ca, Us -
Chief Marketing OfficerTibco Sep 2019 - Aug 2022Santa Clara, California, Us -
Chief Marketing OfficerFinancialforce Mar 2017 - Jun 2019San Jose, California, Us -
Chief Marketing OfficerGigamon Apr 2016 - Mar 2017Santa Clara, Ca, UsAcquired by Elliott Management - Led Worldwide marketing, product management and product marketing. Drove the refresh of Gigamon's branding, demand generation and go to market strategy. Build teams to enhance awareness, generate pipeline and grow partnerships. -
Chief Marketing OfficerNetsuite Dec 2014 - Nov 2015Austin, Tx, UsAcquired by Oracle - Oversaw NetSuite’s worldwide marketing initiatives and drives awareness and adoption of NetSuite's industry-leading cloud-based business management software. He has a long and distinguished career in marketing, with more than 23 years in the high tech industry. -
General Manager, Microsoft DynamicsMicrosoft May 2011 - Dec 2014Redmond, Washington, UsAs Microsoft’s General Manager, Dynamics, he is responsible for a multi-functional team covering Dynamics AX, NAV, GP, SL and Industry Solutions with the cumulative revenue accountability for all of these products World Wide. The core accountability of his team is to define innovative strategies that will change the paradigm of traditional Business Applications by differentiating the Dynamics portfolio on simplicity, value and agility. Fred and his team have the direct accountability for setting the long term business strategy across all segments, aligning product plans with R&D and then building and executing the Marketing strategy. These responsibilities include Product strategy, Cloud strategy, Channel alignment, Customer engagement, Sales models and Market Evangelism. -
General Manager, Microsoft Office And Office 365Microsoft Sep 2007 - May 2011Redmond, Washington, UsAs Microsoft’s General Manager, Fred is responsible for the US subsidiary revenue and P&L performance for Microsoft’s Information Worker Products. These products include Office, Project, Visio, SharePoint, Office Live, Outlook, Exchange, and others. Focused on driving growth, Fred leads this team and makes the required trade-off decisions across all elements comprising the P&L to include marketing, specialist sales, technical sales, partners, and services. Fred is responsible for current revenue performance as well as long-term success of the Information Worker Products group within the US Subsidiary. Day-to-day, he directs Go To Market (GTM) activity, customer campaigns, marketing activities, and competitive campaigns; handles customer escalations; and delivers product and GTM feedback to Subsidiary. In addition, Fred is also responsible for end-to-end community ownership for customer audiences affiliated with the Information Worker products.
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Group Vice President, Applications MarketingOracle Corporation Dec 2001 - Sep 2007Austin, Texas, UsManage teams up to 100 professionals for Industry and Applications SuitesLead market assessment activities that include opportunity sizing, segmentation, and metricsAlign internal teams with market issues, messages & and campaignsPlan & execute sustainable marketing strategies and campaigns to build brand awarenessCreate relevant, provocative and differentiating contentPublish and communicate messages & serve as a corporate spokesperson -
Vp Ww MarketingIq4Hire 2000 - 2001Marketplace focused on joining Buyers and Sellers of complex IT professional servicesBoard Members included Chairman Charles Phillips, CEO Infor, Dave Duffield, Founder WorkdayDeveloped brand, marketing and sales strategyConducted analyst and press briefings resulting in over 40 press mentions in first 4 months Defined strategies and processes to establish all alliance and customer programs
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Senior Director MarketingJ.D. Edwards 1998 - 2000London, Gb -
Director Of Product MarketingOracle Jan 1997 - Dec 1998Austin, Texas, Us
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Technical Training InstructorOracle Oct 1995 - Jan 1997Austin, Texas, Us
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Accounting ManagerKron-Tv 1993 - 1995San Francisco, Ca, Us -
Accounting ManagerKgo-Tv 1991 - 1993Us
Fred Studer Skills
Fred Studer Education Details
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University Of Colorado BoulderFinance And Accounting
Frequently Asked Questions about Fred Studer
What company does Fred Studer work for?
Fred Studer works for Sigma
What is Fred Studer's role at the current company?
Fred Studer's current role is Chief Marketing Officer.
What is Fred Studer's email address?
Fred Studer's email address is fs****@****rce.com
What is Fred Studer's direct phone number?
Fred Studer's direct phone number is +141564*****
What schools did Fred Studer attend?
Fred Studer attended University Of Colorado Boulder.
What skills is Fred Studer known for?
Fred Studer has skills like Enterprise Software, Strategy, Go To Market Strategy, Cloud Computing, Product Management, Saas, Management, Business Intelligence, Leadership, Strategic Partnerships, Information Technology, Business Strategy.
Who are Fred Studer's colleagues?
Fred Studer's colleagues are Joey Hain, Prashant Soral, Varun Singh, Heather Burt, Peter Andersson, Hamdani Muhammad Khan, Noemi Kerjean.
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