Frederic Roussel

Frederic Roussel Email and Phone Number

Head of Marketing Delivery (CSM) at ACTITO @ ACTITO
belgium
Frederic Roussel's Location
Paris, Île-de-France, France, France
Frederic Roussel's Contact Details

Frederic Roussel work email

Frederic Roussel personal email

About Frederic Roussel

25 years of experience in digital marketing (BtoB and BtoC), across various industries (retail, travel, banking, insurance, retail, luxury, media...) and on multiple channels/platforms (emails, mobile, website).Consulting & Customer Relationship :- Definition/Construction of optimized Customer Journeys to align with marketing strategy- Advising clients to optimize their ROI- Coaching clients to determine the best multichannel marketing automation strategy- Training clients on web applications- Assisting clients in developing their marketing strategy- Selling value-added services and products- Providing technical support to sales teams for implementing BI solutions- Participating in pre-sales meetings to facilitate contract signing- Ensuring customer satisfaction- Driving/maintaining product adoption- Creating value around the productCRM- Datamining- Establishment of loyalty programs- Familiarity with various e-markets (EU, Apac, US)- Analysis and budgeting of client needs- Routing, tracking, reporting, and evaluation of Direct Marketing campaigns- Development of databases- Website development- Designing and creation of online campaignsManagement- Creation and management of international teams- Planning and monitoring of projects

Frederic Roussel's Current Company Details
ACTITO

Actito

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Head of Marketing Delivery (CSM) at ACTITO
belgium
Website:
actito.com
Employees:
302
Frederic Roussel Work Experience Details
  • Actito
    Head Of Marketing Delivery (Csm)
    Actito Jan 2022 - Present
    Ville De Paris, Île-De-France, France
    - Providing clients with expert services in omnichannel marketing activation.- Managing team members across multiple countries (6 countries - 17 people): providing feedback, motivation, representing the group, seeking improvements (processes, efficiency, professional development...)- Ensuring that the team delivers the required services at the expected level- Actively participating in cross-functional tasks and company missions aimed at developing Actito's services, marketing, and… Show more - Providing clients with expert services in omnichannel marketing activation.- Managing team members across multiple countries (6 countries - 17 people): providing feedback, motivation, representing the group, seeking improvements (processes, efficiency, professional development...)- Ensuring that the team delivers the required services at the expected level- Actively participating in cross-functional tasks and company missions aimed at developing Actito's services, marketing, and sales.- Ensuring continuous progression and application of teamwork methodologies- Evaluating the performance of team members- Recruiting, ensuring smooth integration, onboarding, and collaboration with other teams. Show less
  • Actito
    Marketing Delivery (Csm) - Team Leader
    Actito Jun 2021 - Jan 2022
    Ville De Paris, Île-De-France, France
    - Collaborating with Actito clients to enhance their relational marketing and omnichannel marketing automation.- Mastering the user interface.- Providing assistance, training, and coaching to clients.- Ensuring a high level of customer satisfaction.- Managing a team of 5 people.- Participating in the development of processes to deliver optimal work quality.
  • Adobe France
    Customer Success Manager
    Adobe France Jan 2015 - Jan 2021
    Arcueil
    The Customer Success Manager (CSM) manage a portfolio of customers and serve as a central point of contact for the customer during the entire live cycle of their usage of Adobe Solutions. As a trusted advisor, facilitator, advocate and coach, the CSM’s role is to ensure that customers achieve their strategic business goals and realize value from their Adobe products, ultimately translating into renewal and upsell of the client’s subscription. The CSM build and maintain strong relationships with… Show more The Customer Success Manager (CSM) manage a portfolio of customers and serve as a central point of contact for the customer during the entire live cycle of their usage of Adobe Solutions. As a trusted advisor, facilitator, advocate and coach, the CSM’s role is to ensure that customers achieve their strategic business goals and realize value from their Adobe products, ultimately translating into renewal and upsell of the client’s subscription. The CSM build and maintain strong relationships with multiple contacts within the assigned customers, including executive roles. Show less
  • Smartfocus
    Senior Customer Success Manager / Client Success Consultant
    Smartfocus Sep 2008 - Dec 2014
    Clichy
    Client Success Consultant : (since 2012) : My role is to work with clients on business intelligence to determine how best to market their offerings in the form of consulting and through the product smartFocus Customer Explorer.6 months mission based in Hong Kong to assist clients in Apac area (Asia-Pacific) Some clients :XL Airways, Groupe Sud-Ouest, Zadig&Voltaire, Kiloutou, TraderMedia (Aus), Swansson (US), Avansas (Tur) etc..Senior Customer Success Manager : (2008 -… Show more Client Success Consultant : (since 2012) : My role is to work with clients on business intelligence to determine how best to market their offerings in the form of consulting and through the product smartFocus Customer Explorer.6 months mission based in Hong Kong to assist clients in Apac area (Asia-Pacific) Some clients :XL Airways, Groupe Sud-Ouest, Zadig&Voltaire, Kiloutou, TraderMedia (Aus), Swansson (US), Avansas (Tur) etc..Senior Customer Success Manager : (2008 - 2011) : Responsible for the ongoing relationship with clients after signature of their contract. My mission was to assist in the implementation of a marketing strategy via email, mobile, social media and web channel in the form of consulting and selling value-add services and products.Some clients :Van Cleef & Arpels, Orange, Croix Rouge, Voyages SNCF, Kaporal, Opodo, 3suisses Belgique etc.. Show less
  • Nextedia/Lagardère Active
    Manager Of Ecrm / Emailing / Data-Mining
    Nextedia/Lagardère Active Feb 2007 - Aug 2008
    Paris , France
    Manager of eCRM / emailing / Data-mining: My role within this agency was to analyze communication requirements, recommend and manage action plans in direct marketing for the company's customers. Example of achievements of campaigns :Objective « generate online purchases » : clients Auchan Direct, Sephora, Orange, Virgin Mobile etc…Objective «generate store purchases » : clients Tefal, Decathlon, etc…
  • Upc/Noos
    Ecrm Marketing Project Manager
    Upc/Noos Jan 2001 - Jan 2007
    Paris , France
    I was responsible for launching, creating and managing web projects in the marketing department.eCRM Marketing Project Manager : (2006)- Implementation of a eCRM / ePRM programs for customers, and relevant prospects to the web site UPC NOOS. Collecting of email addresses and the development of email marketing to highlight the company's products.Web Marketing Partnership Project Manager : (2006) - Establishment of partnerships (VOD, Music, Dating ...) and the development… Show more I was responsible for launching, creating and managing web projects in the marketing department.eCRM Marketing Project Manager : (2006)- Implementation of a eCRM / ePRM programs for customers, and relevant prospects to the web site UPC NOOS. Collecting of email addresses and the development of email marketing to highlight the company's products.Web Marketing Partnership Project Manager : (2006) - Establishment of partnerships (VOD, Music, Dating ...) and the development of an area on the Noos web site. This space offered value-add contents and digital entertainments targeted customers UPC and NOOSCanal Info’s UPC Project Manager : (2002 - 2004)Created and administrated a UPC TV channel for the company's customers (120 000 TV subscribers). Highlighting promotional offers marketing and developed partnership with TV channels.Web Marketing Project Manager : (2001 - 2006)- Development and the implementation of a specific sponsorship in the "on-line" environment to solicit our customers and recommend our services.- Development and implementation of a ‘Subscriber Area’ on the UPC website. Implementation of the consultation process and invoice payments on the outstanding consumer ‘phone line’.- Development and implementation of a new website and the online sales of the company UPC.- Development and implementation of an Extranet for the UPC retailers with managed data from the relevant IT sources.- Developing a corporate website in connection with the Dutch marketing department. Launch of the first website to publicize the company's new brand- UPC.- Development and implementation of an Intranet for the UPC employees. Grouped data in a database of 30 companies to form a single point of entry.Results: Increased sales websites, Improved communication with customers and highlighted the company's products, Customer satisfaction, Increased traffic, Trade and improving communication with retailers in France… Show less
  • Decathlon
    Information Technology Architect
    Decathlon Mar 1997 - Dec 2000
    Région De Lille , France
    Responsible in the department of architecture and technical support NT 4.0/Exchange5.5 servers (300 sites of Exchange all around the world)Installation and configuration of NT servers (Hardware and Software) International (Asia and Europe).Support users (1200 posts on the headquarters Decathlon).

Frederic Roussel Skills

Ecrm Web Marketing Affiliate Marketing Smo Sem Digital Marketing Online Advertising E Business Mobile Devices Web Analytics Crm Mobile Marketing E Commerce Web Project Management Digital Strategy Email Marketing Product Marketing Google Analytics Google Adwords Salesforce.com Saas Direct Marketing Marketing Strategy Strategy Online Marketing Lead Generation Marketing Digital Marketing Par E Mail Marketing En Ligne Statistiques Web Marketing Mobile Appareils Mobiles

Frederic Roussel Education Details

  • Lycée Gaston Berger
    Lycée Gaston Berger
    Technico Commercial En Informatique
  • Lycée Gaston Berger
    Lycée Gaston Berger
    Informatique
  • Lycée Albert Chatelet
    Lycée Albert Chatelet
    Mathematiques Et Science De La Nature

Frequently Asked Questions about Frederic Roussel

What company does Frederic Roussel work for?

Frederic Roussel works for Actito

What is Frederic Roussel's role at the current company?

Frederic Roussel's current role is Head of Marketing Delivery (CSM) at ACTITO.

What is Frederic Roussel's email address?

Frederic Roussel's email address is ro****@****ail.com

What schools did Frederic Roussel attend?

Frederic Roussel attended Lycée Gaston Berger, Lycée Gaston Berger, Lycée Albert Chatelet.

What are some of Frederic Roussel's interests?

Frederic Roussel has interest in Rugby, Squash, Tennis.

What skills is Frederic Roussel known for?

Frederic Roussel has skills like Ecrm, Web Marketing, Affiliate Marketing, Smo, Sem, Digital Marketing, Online Advertising, E Business, Mobile Devices, Web Analytics, Crm, Mobile Marketing.

Who are Frederic Roussel's colleagues?

Frederic Roussel's colleagues are David Buntinx, Rafael Leyrat, Juliette Besson, Charlotte Lantonnois, Sébastien Lejeune, Chloé Chauvaux, Celine Chevallier.

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