Frederic Roussel Email and Phone Number
Frederic Roussel work email
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Frederic Roussel personal email
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25 years of experience in digital marketing (BtoB and BtoC), across various industries (retail, travel, banking, insurance, retail, luxury, media...) and on multiple channels/platforms (emails, mobile, website).Consulting & Customer Relationship :- Definition/Construction of optimized Customer Journeys to align with marketing strategy- Advising clients to optimize their ROI- Coaching clients to determine the best multichannel marketing automation strategy- Training clients on web applications- Assisting clients in developing their marketing strategy- Selling value-added services and products- Providing technical support to sales teams for implementing BI solutions- Participating in pre-sales meetings to facilitate contract signing- Ensuring customer satisfaction- Driving/maintaining product adoption- Creating value around the productCRM- Datamining- Establishment of loyalty programs- Familiarity with various e-markets (EU, Apac, US)- Analysis and budgeting of client needs- Routing, tracking, reporting, and evaluation of Direct Marketing campaigns- Development of databases- Website development- Designing and creation of online campaignsManagement- Creation and management of international teams- Planning and monitoring of projects
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Head Of Marketing Delivery (Csm)Actito Jan 2022 - PresentVille De Paris, Île-De-France, France- Providing clients with expert services in omnichannel marketing activation.- Managing team members across multiple countries (6 countries - 17 people): providing feedback, motivation, representing the group, seeking improvements (processes, efficiency, professional development...)- Ensuring that the team delivers the required services at the expected level- Actively participating in cross-functional tasks and company missions aimed at developing Actito's services, marketing, and… Show more - Providing clients with expert services in omnichannel marketing activation.- Managing team members across multiple countries (6 countries - 17 people): providing feedback, motivation, representing the group, seeking improvements (processes, efficiency, professional development...)- Ensuring that the team delivers the required services at the expected level- Actively participating in cross-functional tasks and company missions aimed at developing Actito's services, marketing, and sales.- Ensuring continuous progression and application of teamwork methodologies- Evaluating the performance of team members- Recruiting, ensuring smooth integration, onboarding, and collaboration with other teams. Show less -
Marketing Delivery (Csm) - Team LeaderActito Jun 2021 - Jan 2022Ville De Paris, Île-De-France, France- Collaborating with Actito clients to enhance their relational marketing and omnichannel marketing automation.- Mastering the user interface.- Providing assistance, training, and coaching to clients.- Ensuring a high level of customer satisfaction.- Managing a team of 5 people.- Participating in the development of processes to deliver optimal work quality. -
Customer Success ManagerAdobe France Jan 2015 - Jan 2021ArcueilThe Customer Success Manager (CSM) manage a portfolio of customers and serve as a central point of contact for the customer during the entire live cycle of their usage of Adobe Solutions. As a trusted advisor, facilitator, advocate and coach, the CSM’s role is to ensure that customers achieve their strategic business goals and realize value from their Adobe products, ultimately translating into renewal and upsell of the client’s subscription. The CSM build and maintain strong relationships with… Show more The Customer Success Manager (CSM) manage a portfolio of customers and serve as a central point of contact for the customer during the entire live cycle of their usage of Adobe Solutions. As a trusted advisor, facilitator, advocate and coach, the CSM’s role is to ensure that customers achieve their strategic business goals and realize value from their Adobe products, ultimately translating into renewal and upsell of the client’s subscription. The CSM build and maintain strong relationships with multiple contacts within the assigned customers, including executive roles. Show less -
Senior Customer Success Manager / Client Success ConsultantSmartfocus Sep 2008 - Dec 2014ClichyClient Success Consultant : (since 2012) : My role is to work with clients on business intelligence to determine how best to market their offerings in the form of consulting and through the product smartFocus Customer Explorer.6 months mission based in Hong Kong to assist clients in Apac area (Asia-Pacific) Some clients :XL Airways, Groupe Sud-Ouest, Zadig&Voltaire, Kiloutou, TraderMedia (Aus), Swansson (US), Avansas (Tur) etc..Senior Customer Success Manager : (2008 -… Show more Client Success Consultant : (since 2012) : My role is to work with clients on business intelligence to determine how best to market their offerings in the form of consulting and through the product smartFocus Customer Explorer.6 months mission based in Hong Kong to assist clients in Apac area (Asia-Pacific) Some clients :XL Airways, Groupe Sud-Ouest, Zadig&Voltaire, Kiloutou, TraderMedia (Aus), Swansson (US), Avansas (Tur) etc..Senior Customer Success Manager : (2008 - 2011) : Responsible for the ongoing relationship with clients after signature of their contract. My mission was to assist in the implementation of a marketing strategy via email, mobile, social media and web channel in the form of consulting and selling value-add services and products.Some clients :Van Cleef & Arpels, Orange, Croix Rouge, Voyages SNCF, Kaporal, Opodo, 3suisses Belgique etc.. Show less -
Manager Of Ecrm / Emailing / Data-MiningNextedia/Lagardère Active Feb 2007 - Aug 2008Paris , FranceManager of eCRM / emailing / Data-mining: My role within this agency was to analyze communication requirements, recommend and manage action plans in direct marketing for the company's customers. Example of achievements of campaigns :Objective « generate online purchases » : clients Auchan Direct, Sephora, Orange, Virgin Mobile etc…Objective «generate store purchases » : clients Tefal, Decathlon, etc…
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Ecrm Marketing Project ManagerUpc/Noos Jan 2001 - Jan 2007Paris , FranceI was responsible for launching, creating and managing web projects in the marketing department.eCRM Marketing Project Manager : (2006)- Implementation of a eCRM / ePRM programs for customers, and relevant prospects to the web site UPC NOOS. Collecting of email addresses and the development of email marketing to highlight the company's products.Web Marketing Partnership Project Manager : (2006) - Establishment of partnerships (VOD, Music, Dating ...) and the development… Show more I was responsible for launching, creating and managing web projects in the marketing department.eCRM Marketing Project Manager : (2006)- Implementation of a eCRM / ePRM programs for customers, and relevant prospects to the web site UPC NOOS. Collecting of email addresses and the development of email marketing to highlight the company's products.Web Marketing Partnership Project Manager : (2006) - Establishment of partnerships (VOD, Music, Dating ...) and the development of an area on the Noos web site. This space offered value-add contents and digital entertainments targeted customers UPC and NOOSCanal Info’s UPC Project Manager : (2002 - 2004)Created and administrated a UPC TV channel for the company's customers (120 000 TV subscribers). Highlighting promotional offers marketing and developed partnership with TV channels.Web Marketing Project Manager : (2001 - 2006)- Development and the implementation of a specific sponsorship in the "on-line" environment to solicit our customers and recommend our services.- Development and implementation of a ‘Subscriber Area’ on the UPC website. Implementation of the consultation process and invoice payments on the outstanding consumer ‘phone line’.- Development and implementation of a new website and the online sales of the company UPC.- Development and implementation of an Extranet for the UPC retailers with managed data from the relevant IT sources.- Developing a corporate website in connection with the Dutch marketing department. Launch of the first website to publicize the company's new brand- UPC.- Development and implementation of an Intranet for the UPC employees. Grouped data in a database of 30 companies to form a single point of entry.Results: Increased sales websites, Improved communication with customers and highlighted the company's products, Customer satisfaction, Increased traffic, Trade and improving communication with retailers in France… Show less
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Information Technology ArchitectDecathlon Mar 1997 - Dec 2000Région De Lille , FranceResponsible in the department of architecture and technical support NT 4.0/Exchange5.5 servers (300 sites of Exchange all around the world)Installation and configuration of NT servers (Hardware and Software) International (Asia and Europe).Support users (1200 posts on the headquarters Decathlon).
Frederic Roussel Skills
Frederic Roussel Education Details
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Lycée Gaston BergerTechnico Commercial En Informatique -
Lycée Gaston BergerInformatique -
Lycée Albert ChateletMathematiques Et Science De La Nature
Frequently Asked Questions about Frederic Roussel
What company does Frederic Roussel work for?
Frederic Roussel works for Actito
What is Frederic Roussel's role at the current company?
Frederic Roussel's current role is Head of Marketing Delivery (CSM) at ACTITO.
What is Frederic Roussel's email address?
Frederic Roussel's email address is ro****@****ail.com
What schools did Frederic Roussel attend?
Frederic Roussel attended Lycée Gaston Berger, Lycée Gaston Berger, Lycée Albert Chatelet.
What are some of Frederic Roussel's interests?
Frederic Roussel has interest in Rugby, Squash, Tennis.
What skills is Frederic Roussel known for?
Frederic Roussel has skills like Ecrm, Web Marketing, Affiliate Marketing, Smo, Sem, Digital Marketing, Online Advertising, E Business, Mobile Devices, Web Analytics, Crm, Mobile Marketing.
Who are Frederic Roussel's colleagues?
Frederic Roussel's colleagues are David Buntinx, Rafael Leyrat, Juliette Besson, Charlotte Lantonnois, Sébastien Lejeune, Chloé Chauvaux, Celine Chevallier.
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frederic roussel
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