Frédéric Parayre Email & Phone Number

Aubière, Fr

Aubière, Fr

Europe South & Nordics

Ternat, Flandre, Belgique

Région De Toulouse, France

Business turnaroundLeading Wavin France; €100m turnover; 420 employees; 3 plantsP&L accountability; Chairman of the French Management CommitteeDirecting the strategy towards profitable sales growth, operation excellence, health & safety and customer service excellence.Repositioned the company on value creation and developed the brand towards distributors and end users. Develop sales & marketing strategy to outperform the market (innovation, new market segments, project selling...) and increase profitabilityDevelop a digital strategy to connect directly to installers, contractors, engineers Build up strategic operating plans to further improve production efficiencyCompany restructuring: cost saving plans (Direct & Indirect), divestment of non core businessesCommunication: ensure that the operating objectives are not only understood but owned by the management and employeesVice President of STR PVC (trade association)

Head of sales and marketing team (70 persons)Develop strategic marketing and sales plans to grow leadership of the company and boost profits.Successfully positioned the company on new profitable market segments: Storm Water Management and Hot & Cold plumbing.Key account management of leading construction distributors in France and French overseas (Saint Gobain; Frans Bonhomme; Descours et Cabaud; Algorel; Bricomarche; Rimbaud, regional distributors...)Integration of 2 businesses.Pricing Academy projectComplexity reduction

Management of sales and technical rep's.Key account management of leading construction distributors in France (St Gobain, Frans Bonhomme, Wolseley, Descours et Cabaud, Algorel, MCD, Brico Depôt, Brico Marché...).I developed both turnover and margin.I have set up a prescription team (back selling to key decision makers: architects, civil engineers, municipalities, contractons...).

I have positionned Wavin on a new market segment (storm water management) and achieved market leadership in 3 years.I have launched innovative products in Public works market segment and managed to change the market (conversion of traditional material to plastic solutions).I have build up a unique training and experience center in our industry (Technopole; 500 trainees per year), to support convertion of traditional material to plastic solutions.Product portfolio management: phase in / phase out, slow movers, low margins...I have reviewed completely the price positioning through Pricing Academy model to develop margin (+3 pts in 1 year).Management of Product Managers and Technical rep's

I have built and implemented a new winning marketing strategy for Light Duty Systems (multi-channel marketing strategy).I have developed a new profitable market segment: cordless product range (market shift from corded to cordless tools).Strong growth in turnover and margin based on innovation and value added product launch: measuring systems, rotary hammers, cutting and grinding, screw fastening, drill bits and screws.Turnover growth 2002-2004: +50%

Creation of a new business model for timber industry based on an e-business trading platform.I won the national "Best Business Plan" competition organized by OC&C Strategy Consultants Paris (award 15 K€).From business concept to business plan I have created the company with the support of business angels (fundraising of 150 K€).I have built up strategical partnership with leading organizations in timber industry to develop the company faster.I have elaborate a strong communication plan to support the market launch of this unique market place: Bâtimat 2001 (Paris), Interzum (Koln)

Master, Marketing

Ingénieur, Matériaux De Construction