Frederic Stasse Email & Phone Number

Basel, BS, CH

Basel Area, Switzerland

• Customers: Beneo, Arysta, Belchim, ABB, Lonza, Elemica, MAS Seeds, Trapview, Heliopotasse in BE, CH, FRActing as a catalyst, build deep understanding of a client’s B2B/B2B2C business challenges; provide advices and.
• Go-to-Market strategy development - commercial 'processes' and commercial 'forces' diagnostic
• Customer segmentation & engagement model, multi touch-points including digital marketing
• CRM (CX) and B2B/B2B2C digital (including eCommerce) project management
• Recommendations for optimization and process re-design (marketing-to-selling; order-to-cash)
• Business case development, IT systems evaluation & implementation including change management

Basel, Switzerland

• 2011 – 2014: Customer Experience (CX) & eCommerce programs Lead – Business Transformation2006 – 2010: Extranet/eCommerce programs Lead – Business Transformation
• Managed multi-national & multi-functional teams of subject-matter experts from Syngenta of up to 20 staff, and external consultants (Capgemini, Infosys) working on multiple projects across several countries and functions
• Developed and implemented successful Customer Experience Management (CX) strategies, including delivering 'commercial force re-design business processes, digital transformation and eCommerce' programs on Time, Quality.
• B2B2C/ CRM: Introduced and deployed Salesforce.com in 15+ key countries; trained & supported 1000+ commercial staff (change management); gaining high satisfaction ratings
• Supported the business to achieve profitable, double-digit revenue growth, significantly outperforming the market
• B2B/ Extranet & eCommerce: Introduced 2 innovative solutions as new services and touch-points: (1.) The Extranet platform provides "Informations, Interactions and Transactions" capabilities to customers; successfully.

Basel Area, Switzerland

• Led intelligence researches and coordinated team across the EMEA region; regional budget of $2 mio
• Tracked brands results; value & transactional pricing; growers’ segmentation; brand/company awareness & image; customer satisfaction, new concept testing

60% Of Time In North & South America + Basel Area, Switzerland (40%)

• Supported the implementation of globally funded CRM (Customer Relationship Management) capabilities to North & South America regions, from strategy definition to project implementation; provided direction, re-enforced.
• This was part of an $80 mio transformation program that underwrote double digit sales growth.

Basel Area, Switzerland

• Novartis Agribusiness
• Developed & delivered crop planning activities for both crop protection and seeds businesses

Paris Area, France

• Developed strategy, optimum marketing mix to delivering the campaigns of fungicide businesses
• Supported sales forces to deliver the campaigns --> With Teams, achieved actual sales volumes of $80 mio

France, South-West Region

• Responsible for sales, marketing, working capital and profit; Managed team of 17 technical & commercial people
• Delivered sales of $25 mio business on the field crops market and $10 mio on the vine market

Sandoz Agro; Chicago, IL. USA

• Managed strategy, positioning and optimum marketing mix for major brands in the US market
• Responsible for marketing of pyridate brands – delivery against P&L of $25 mio

Sandoz Agro; Belgium

• Established distribution network; Implemented go-to-market strategies, delivered $8.5 mio of direct sales from Zero

Belgium

Mase Academy - Marketing & Sales Excellence; Business Expert, Corporate Executive Program

Activities and Societies: Syngenta Marketing Professionals' group Authored in 2011 the "B2B/e-commerce Journey: from strategy to business.

Leading Digital Business Transformation (Ldbt), Executive Program

Leading Digital Business Transformation is designed for business leaders and senior managers from all business areas, who wish to develop.

Digital Marketing And Leadership, Distinction

Squared Online - Developed with Google, Powered by AVADO> "Developing digital skills is not about learning a set of digital tricks, it’s.

Master’S Degree, Agronomic Engineering, 'Great Distinction'

Activities and Societies: Young farmers' association; I worked weekends and holidays in the family farm... , it was great... - 2 years of.

Syngenta Executive Program, Executive Program

Market Leadership Program, Executive Program

Marketing For Agribusiness, Executive Program

Finance For Managers, Executive Program