I'm a marketing expert and leader deeply committed to generate growth for brands through a mix of creativity, technology, and media strategies. Drawing from a background that spans across brand and agency roles, I've consistently delivered solid results while providing grounded and insightful leadership.With +8 years of professional marketing expertise, I specialize in digitalization, creative concept development, social media, media buying, project management and marketing strategy. In my role as Executive Director at dentsu X, I collaborated with the leadership team to steer the media agency consisting of approximately 35 employees. In this role I crafted and implemented marketing strategies for top-tier clients, concerning industries such as telecommunications, FMCG, and automotive. Based on my background as professional athlete (cycling) and having lived and worked internationally (Malaysia), I bring a strong work ethic, genuine curiosity, and an international mindset with me.Through my diverse range of marketing roles both domestically and internationally, I’ve gained expertise in broadcast and digital media buying, online lead-gen, campaign development, brand activation, performance marketing including CRO and web analytics, creative concept development, and various areas of marketing technology. Furthermore, my capability extends to crafting effective marketing strategies.My strengths lie in a positive mindset focused on getting things done, strategic thinking particularly in the digital marketing landscape, and in effective people leadership. Having navigated various industries nationally and internationally, I offer a well-rounded perspective to business challenges with the ability of steering teams towards success. My leadership style is characterized by trust, integrity, and drive and I take pride in stating that my team relies on me for steady support and trust, knowing I always have their back. Key skills: • Marketing strategy - especially within digital marketing• Digital and offline media including performance marketing and lead-gen• People leadership • Insights and data • International mindset