Fred is a Marketing Executive with a proven record of building top line sales and driving profits in the consumer package goods industry. He has a strong background in growing market share, by developing, qualifying and launching line extensions and new products. He has experience working across multiple trade channels including grocery, mass merchandiser, drug, dollar, warehouse clubs, big box home center, coop hardware, automotive, industrial supply, farm, and convenience.Specialties: • Strategic Vision• Consumer Insights• Annual Marketing Plan• Sales Forecasts• Line Extensions• Revenue Projections• Budget Management• Trade Promotion• Packaging Redesign• New Product Launches• Pricing Policies• Media Plans• Copy Development• Consumer Promotion
Listed skills include Product Development, Marketing, Strategic Planning, Sales Management, and 32 others.