Fred Kassouf Email & Phone Number

Luxembourg

_ Successfully expanded Fage's distribution network, opening new markets in additional countries across the Middle East and Asia._ Achieved a remarkable growth in sales within one year, increasing revenue with a strategic plan._ Conducted frequent business visits to Asia and the Middle East, developing an in-depth understanding of regional market dynamics.

Clamart, Île-de-France, France

• Managed and monitored Marketing and Sales budgets for the subsidiary.
• Managed client relationships in both Sales & Marketing capacities.
• Designed and executed Marketing campaigns aligned with client services.
• Boosted brand visibility for international markets through communications, media advertising, and in-store promotions.
• Developed sales enablement tools, including pitch decks, recipes, and point-of-sale displays.
• Prepared for and participated in client meetings.

Riyadh, Saudi Arabia

• Conducted market research in Riyadh, Saudi Arabia to identify export opportunities.
• Contributed to product development and innovation by adding 9+ products to the product line.
• Expanded the distribution channel by 30% to enhance market penetration and growth.
• Led branding and positioning efforts (identity, design, packaging, logo, etc.) and set and achieved growth targets, resulting in increased revenue.
• Headed regional sales efforts with a focus on securing deals with key accounts.
• Represented the company at world trade fairs such as GULFOOD and SIAL PARIS to increase its regional presence.----------------------------------------------------------------------------------------------

Taanayel, Beqaa Governorate, Lebanon

• Developed a comprehensive product quality standard program, overseeing supplier selection and production equipment selection.
• Oversaw production guidelines, recipes, and processes, as well as marketing and sales, and customer relationship initiatives.
• Conceptualized and launched a new product with a distinctive selling proposition, becoming the first of its kind in Lebanon.
• Conducted in-depth market research, analyzing data, competitor activity, pricing, and other relevant information to inform sales strategies and pricing decisions.
• Established strong partnerships with suppliers and distributors, improving supply chain efficiency and reducing costs
• Developed and executed successful sales strategies, resulting in increased revenue and market share.

• Conducted sales visits, working closely with the sales force to engage with clients on a daily basis. Our team was driven by specific sales targets that we aimed to achieve through strategic customer interactions.
• Compiled analytics reports that distilled critical insights from marketing research and presented them to clients.
• Analyzed competitor activity, customer purchasing patterns, and sales history to identify key customer needs.
• Managed the company's general account operations by effectively monitoring and verifying financial transactions.-------------------------------------------------------------------------------------------
• Effectué des visites de vente, travaillant étroitement avec l'équipe commerciale sur le terrain pour interagir avec les clients au quotidien. Notre équipe a navigué à travers divers terrains et conditions de marché.
• Élaboration des rapports d'analyse en marketing afin de les présenter aux clients.

Master Of Science - Ms, International Food And Beverage Management

Activities and Societies: Top management lecturers and Company visits to multiple world-class F&B companies such as AB InBev, Asahi.

Business Administration And Management, General

Activities and Societies: Techniques and tools necessary to manage the different functions of marketing and management. Ensure good.